---
schema_version: "1"
id: e5b4d5d5128597e69fa3980103bcf87ac5a3e0eaefffe50b035f7f0a1a61a94c
title: Master Data for Retail Execution
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/cg_concept_admin_master_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_master_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 50a96c5bb0495fc8bd5f2e49148e8e3d54054f9b57aa1e68a02e5671b3875aa4
description: By using master data, you can collect, aggregate, and distribute retail process data consistently. Master Data is required for retail business functions such as order taking, visit management, and activity execution.
products:
  - Consumer Goods
release: "264"
---
# Master Data for Retail Execution

By using master data, you can collect, aggregate, and distribute retail process data consistently. Master Data is required for retail business functions such as order taking, visit management, and activity execution.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Enterprise</strong>, <strong>Professional</strong>, and <strong>Unlimited</strong> Editions that have Consumer Goods Cloud enabled</td></tr></tbody></table>

Objects in master data store information about:

- Accounts, account hierarchy (trade org hierarchy), account relationships, and account receivables.
- Product hierarchies, units of measure, product parts, and listing modules.
- Templates to create accounts, products, activities, surveys, assets, and visits.
- Account users, user roles, and user substitution.
- Multimarket business segmentation using sales orgs. Master data is unique for each sales org.
- Segmentation of manufacturer’s business using org units and org unit hierarchy.

- **[Customer Master Data and Related Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_customer_and_related_key_objects.htm&release=264.0.0&type=5)**  
    Manage account data such as customer hierarchies, roles, relationships by using Customer Master objects.
- **[Org Unit Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_org_unit_key_objects.htm&release=264.0.0&type=5)**  
    Build org unit hierarchies and manage customer relationships by using Org Unit objects.
- **[Sales Organization Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_sales_org_unit_key_objects.htm&release=264.0.0&type=5)**  
    Create business segments within the Consumer Goods Cloud to structure your data and business processes by your organizational unit by using Sales Organization objects.
- **[Customer Sets and Segmentation Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_customer_sets_and_segmentation_key_objects.htm&release=264.0.0&type=5)**  
    Prioritize and plan activities at a group level by using Customer Sets objects.
- **[Assets and Point of Sale Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_asset_key_objects.htm&release=264.0.0&type=5)**  
    Manage assets by using Asset and Point of Sale (POS) objects and relationships.
- **[Product Master Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_product_master_key_objects.htm&release=264.0.0&type=5)**  
    Monitor and manage product information for enhanced business processes with product objects and relationships. Product Master stores the data that you require to identify a product.
- **[Product Assortment Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_product_assortment_key_objects.htm&release=264.0.0&type=5)**  
    Create and maintain product distribution definitions over various regions or customers within stores by using Product Assortment. Assortments provide continued product distribution, brand awareness, and sales over time.
- **[User and Substitution Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_user_or_substitution_key_objects.htm&release=264.0.0&type=5)**  
    User and Substitution objects store and manage the substitutes for unavailable sales reps. The substitute performs key operations for the reps’ customers for specific periods.