---
schema_version: "1"
id: 95006fe41f98ba5c0dadd8652023e5d0282885e08ea1b88f3fd4b3d421761236
title: Key Objects in Consumer Goods Cloud Data Model
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/cg_concept_admin_cg_cloud_data_model_key_objects.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_cg_cloud_data_model_key_objects.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a48f9d33f424bd59935cc0ff0aef3ce29ccffed30b5690bcec102386569c1f9c
description: With Enhanced data model, during offline visits, you can perform advanced actions, such as offline ordering, penny perfect pricing, and ad-hoc visit creation, based on territories. You can also perform multimarket segmentation using harmonized master data and manage customers and products, plan and execute visits, and build processes and hierarchies.
products:
  - Consumer Goods
release: "264"
---
# Key Objects in Consumer Goods Cloud Data Model

With Enhanced data model, during offline visits, you can perform advanced actions, such as offline ordering, penny perfect pricing, and ad-hoc visit creation, based on territories. You can also perform multimarket segmentation using harmonized master data and manage customers and products, plan and execute visits, and build processes and hierarchies.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Enterprise</strong>, <strong>Professional</strong>, and <strong>Unlimited</strong> Editions that have Consumer Goods Cloud enabled</td></tr></tbody></table>

The image shows the objects within the Consumer Goods Cloud Enhanced data model.

![Objects and relationships within Consumer Goods cloud enhanced data model](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ind-consumer_goods_retail_admin-264-0-0-production-enus/5bb7d7f5-119d-42d0-8596-95e762837019/consumer_goods_retail_admin/images/cg_retail_enhancedmodel_keyobjects.png)

For a complete list of objects and fields in the data model, see the [Consumer Goods Cloud](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/sforce_api_objects_retail_overview.htm) guide.

Account, the main object in Enhanced data model, can be linked to other objects in these ways:

- Directly—for example, Account Manager, POS, Contact, or Account Extensions.
- Indirectly through other objects, such as Asset Audit linked via Asset, Org Unit linked via Customer Org unit, or Customer Set linked via Customer Set Customer.

The following topics describe the key objects in each functional area of the data model.

- **[Master Data for Retail Execution](https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_master_data.htm&release=264.0.0&type=5)**  
    By using master data, you can collect, aggregate, and distribute retail process data consistently. Master Data is required for retail business functions such as order taking, visit management, and activity execution.
- **[Advanced Promotions for Retail Execution](https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_advanced_promotions.htm&release=264.0.0&type=5)**  
    Target higher revenue and market share for your product through Temporary Price Reductions (TPR), coupons, or in-store displays. The Consumer Goods Cloud app uses special promotions called Sellable Promotions to manage promotions.
- **[Visit and Advanced Activity Planning and Execution](https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_visit_and_advanced_activities.htm&release=264.0.0&type=5)**  
    Set up how field reps plan and execute visits and advanced activities in Retail Execution.
- **[Advanced Order and Pricing in Retail Execution](https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_advanced_order_and_pricing.htm&release=264.0.0&type=5)**  
    Explore advanced order and pricing options through key objects and relationships. With the objects within the Advanced Order and Pricing, you can manage direct and indirect orders, and order types such as standard pre-orders, order samples, or order advertising material.
- **[Route, Tour, and Warehouse Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_reference_admin_route_tour_key_objects.htm&release=264.0.0&type=5)**  
    Set up route templates and tour templates, create routes with (warehouse, user, and customer) assignments, and create independent tours or tours from routes by using the Route, Tour, and Warehouse objects.
- **[Other Retail Execution Key Objects](https://help.salesforce.com/s/articleView?id=ind.cg_concept_admin_misc.htm&release=264.0.0&type=5)**  
    Review the additional Retail Execution key objects that support account and user tasks, inventory control and order payments, signature capture, conditions, and daily reports.