Service managers at automotive manufacturing companies can improve customer retention,
ensure customer safety, and enhance service delivery by using product service campaigns. Address
issues in a large number of products, such as vehicles in disrepair, defective vehicle parts,
and assets eligible for upgrades. Service reps can monitor and track the necessary services,
perform outreach activities, and make sure that all actions are completed.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Unlimited, and Developer
Editions |
Set up and configure Product Service Campaign features to streamline campaign creation and
work order generation. Assign the appropriate permissions to users and customize page layouts
to help service teams manage and effectively run campaigns for various use cases.
Here are some use cases.
| Action |
Description |
Usecase |
Example |
| Feedback |
Solicit feedback from customers whose products were recently serviced |
Improve service performance and boost customer satisfaction |
A comprehensive survey of the new Neo Motors electric car, NeoGen XZi, covers
aspects such as performance, battery life, interior design, and autopilot
features. |
| Recall |
Recall products for a faulty product line |
Ensure efficient repair of products to prevent potential safety hazards |
The NeoGen airbags were recalled to prevent the potential explosion of airbag
inflators, which can cause serious injury to customers. |
| Upgrade |
Upgrade the software of electronic assets |
Comply with new legal regulations |
A software update for NeoGen vehicles is introduced to add new driver assistance
features and a new user interface for the infotainment system. |
| Upselling |
Upsell warranties for a product line by offering discounted prices or better
warranty terms |
Increase overall sales, enhance profitability, and improve customer
retention |
The higher-end trim of the NeoGen XZi vehicle is highlighted by additional
features such as advanced safety systems and a premium sound system. |
For detailed setup and configuration steps, see Product Service Campaign.
