Use the Earliest Interest Date and Latest Interest Date fields on the Lead object to
capture the period during which a prospect is interested in a business transaction. For example,
if a prospect expresses interest in buying a new car and some peripheral accessories, a dealer
must know what’s the time frame during which they’re looking to buy the items. Accordingly,
dealers can initiate communication to quickly qualify and convert the lead.
Required Editions
| Available in: Enterprise, Unlimited, and Developer
Editions. |
The Earliest Interest Date and Latest Interest Date fields are unique to Automotive Cloud. Make
sure your admin has added these fields to the Lead page layout.
- Earliest Interest Date: The date from which a lead is interested in a transaction. Typically,
dealers start their communication or target their engagement efforts after this date. For
example, a customer who expresses interest in purchasing a car model six months after it
launches.
- Latest Interest Date: The last date until when a prospect is interested in a particular
transaction. Typically dealers try to close all communication and engagement efforts before this
date so that the prospect can be qualified in time. For example, a customer who wants to replace
their damaged car tires before the end of the month.
For a list of all Lead fields, see Lead Fields.
