--- schema_version: "1" id: e6c786122454aaa96f9d9489fa96e8dcdea44befbdc0ccb47bf0828f22f53fd2 title: Roles and Responsibilities of Key Personas in Automotive Finance collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/auto_finance_user_personas_apps.md canonical_url: https://help.salesforce.com/s/articleView?id=ind.auto_finance_user_personas_apps.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: c9d1d8b05e2a076c4db0820dd82bf69dbf238d2e7c72c86881d2b69bac217d3a description: Review the key personas involved in the automotive lending process and understand their responsibilities and how they interact with the application. products: - Automotive release: "264" --- # Roles and Responsibilities of Key Personas in Automotive Finance Review the key personas involved in the automotive lending process and understand their responsibilities and how they interact with the application. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise, Unlimited, and Developer Editions.
| Role | Responsibilities | What Do They Use? | | --- | --- | --- | | Finance manager | Design financial products, list of stipulations, and pricing rules that are used during the intake and decisioning process. Finance managers also track the applicant profiles, and set up qualification rules for disclosures and consent, document intake, and application eligibility. | The Vehicle & Asset Lending Console gives finance managers access to information related to the applications, the applicants, and other related records such as party income, party expense, financial assets, party profile, and more. | | Finance sales agent | Offer help and expertise to customers during the application intake process by quickly submitting an application on behalf of the customer. | The Agent Assisted Application Management app allows agents at a captive finance or a banking organization to submit applications for vehicle loans or leases on behalf of the customers. | | Underwriter | Assess and evaluate the loan and lease applications based on the applicant profile, financial metrics, type of product that's financed, and other factors. They negotiate with dealerships to create the final offers and refine the application based on stipulations. | The customized Application Form Product record page in the Vehicle & Asset Lending Console provides a workbench for underwriters to assess and evaluate the eligibility of an application, create and rehash proposals with stipulations, and assign action items to other participants such as their supervisors, or to the dealers. | | Funding Analyst | Acts as a checkpoint to disperse funds to the dealers. They ensure the contract complies with lending guidelines, is in the correct format, and includes all the required documents, before approving or rejecting funding. | The customized Application Form Product record page in the Funding Workbench Console provides a workbench for funding analysts to assess and evaluate the funding required for an approved proposal and assign action items to other participants such as the dealers. | | Dealer representative | Assist customers across all stages of the lending lifecycle and negotiate on their behalf with the finance companies to get the best offers. | The Experience Cloud site powered by the Automotive template allows Partner Community users to track the applications after they're submitted by either agents or customers, and rehash, accept, or reject the proposals shared by the underwriters. | | Customer | Submit applications for loans or leases for a vehicle of their choice, and provide key information that determines their eligibility and loan or lease terms, such as employment, address, income, credit score, and financial history. | The Experience Cloud site powered by the Automotive template allows Customer Community Plus and Customer Community Plus Login users to submit a vehicle loan or lease application using the self-service intake form. |