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Additional Data Cloud Features in Automotive Cloud

When you use Data Cloud with Automotive Cloud, you can transform external data, build segments and insights, and visualize the key performance metrics in your Salesforce CRM org. Help your sales and service teams easily explore driver performance data and monitor vehicle health, and act on real-time data all from the Automotive app.

Required Editions

Available in: Enterprise, Unlimited, and Developer Editions

You can bring in and visualize the information that’s stored in Data Cloud into the Automotive app in one of these ways:

  • Establish distinct customer segments within Data Cloud and build personalized campaigns and marketing journeys. For example, create segments of customer and household data, and send personalized marketing emails to the customers who haven’t purchased products or services in a year. See Create and Activate Segments.
  • Create actionable lists from Data Cloud segments and assign the lists to sales and service agents for outreach activities. For example, create a list of high-priority customers and follow up on vehicle service appointments based on mileage or last service date. See Creating Actionable Lists by Using List Builder for Data Cloud Segment.
  • Explore data lake objects, data model objects, and calculated insights in CRM Analytics. You can filter Data Cloud data, drill deeper, and act on the data directly from the dashboards. See Gain Insights on Data with CRM Analytics
  • Show the engagement events sourced from Data Cloud on intuitive timelines on the service console, asset console, and vehicle console. See Set Up a Timeline to Show Engagement Events from Data Cloud.
  • Add information from Data Cloud to your Contact and Lead record pages by using enrichments. You can add related lists to the Contact or Lead record that show information from selected data model objects or calculated insights. Or, you can copy fields from objects with a 1-to-1 relationship to a Data Cloud Individual or Unified Individual object, and add the field to the Contact or Lead record page. See Enrich Your Org with 360 Data And Insights.