---
schema_version: "1"
id: 450a0abad92193495abe4fa3b7662b6bcfda899d433929fad97a3f30f715d75d
title: Assign an Audience to a Component Variation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/experience/264-0-0/networks_personalize_components.md
canonical_url: https://help.salesforce.com/s/articleView?id=experience.networks_personalize_components.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 059eba16db6a931bf2411ea1f00eb493e3e93f35f2f0073524bd410a47554252
description: Use audiences to vary the content that users see within the CMS Collection, Navigation Menu, or Tile Menu components. For example, show one navigation menu to your site members and a more abbreviated navigation menu to guest users. Or show different CMS content to internal employees and external partners.
products:
- Experiences
release: "264"
---
# Assign an Audience to a Component Variation
Use audiences to vary the content that users see within the CMS Collection, Navigation Menu, or Tile Menu components. For example, show one navigation menu to your site members and a more abbreviated navigation menu to guest users. Or show different CMS content to internal employees and external partners.
### Required Editions
Available in: Salesforce Classic and Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions
Create and Set Up Experiences AND View Setup and Configuration AND be a member
of the site
OR
View Setup and Configuration AND be a member of the site AND have appropriate
role-based site access
When you assign an audience to a [CMS Collection component variation](https://help.salesforce.com/s/articleView?id=experience.networks_personalize_components.htm&release=264.0.0&type=5), you can determine which CMS content that audience sees within the component. When you assign an audience to a [Navigation Menu or Tile Menu component variation](https://help.salesforce.com/s/articleView?id=experience.networks_personalize_components.htm&release=264.0.0&type=5), you can determine which items appear in the navigation menu for that audience.
You can assign only one audience to each component variation. To prioritize audiences for component variations, see [Prioritize Audiences in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audiences_prioritize_audiences.htm&release=264.0.0&type=5 "When site visitors meet the criteria for more than one audience, you can prioritize which page variation, branding set, navigation menu, or CMS collection they see. To prioritize audiences, at least two audiences must be assigned to the page variation, branding set, or component variation.").
## Assign an Audience to a CMS Collection
1. In Experience Builder, click the CMS Collection component that you want to work with.
2. In the component’s properties panel:
- If no CMS collection has been added to the component, click **Add Collection**, select a collection, and click **Personalize**.
- If a CMS collection has been added to the component, click **Personalize**.
3. In the first Assign audiences window:
- If no collection has an assigned audience, click in the CMS Collection field, and select a collection from the menu.
- If an audience is already assigned to at least one collection, click **Add Assignment**, click in the CMS Collection field, and select another collection from the menu.
4. Click **Select audience** for the collection.
5. In the second Assign Audience window:
- To create an audience, click **New Audience**. Name the audience, set the criteria to define it, select the conditions when the audience matches, and click **Save & Assign**.
- To assign an existing audience, select the audience, click **Assign**, and click **Done**.
6. To assign an audience to another CMS collection, click **Add Assignment**, and follow steps 3–5. Otherwise, click **Done**.
7. To make these changes visible to your site visitors, publish the site.
## Assign an Audience to a Navigation Menu or Tile Menu
1. In Experience Builder, click the Navigation Menu or Tile Menu component that you want to work with.
2. In the component’s properties panel:
- If no default menu has been selected in the Default Menu field, select one. Then click **Personalize**.
- If a default menu has been selected, click **Personalize**.
3. In the first Assign audiences window:
- If no navigation menu has an assigned audience, click in the Menu field, and select a navigation menu.
- If at least one navigation menu has an assigned audience, click **Add Assignment**, click in the Menu field, and select another menu.
4. Click **Select audience** for the menu.
5. In the second Assign Audience window:
- To create an audience, click **New Audience**. Name the audience, set the criteria to define it, select the conditions when the audience matches, and click **Save & Assign**.
- To assign an existing audience, select the audience, click **Assign**, and click **Done**.
6. To assign an audience to another menu variation, click **Add Assignment**, and follow steps 3–5. Otherwise, click **Done**.
7. To make these changes visible to your site visitors, publish the site.
#### See Also
- [Considerations for Audience Targeting in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5 "Audiences are a great help when you want to target specific user segments with relevant site content. As you work with audiences, there are some things to consider.")
- [Criteria Types and Conditions for Audience Creation](https://help.salesforce.com/s/articleView?id=experience.networks_audience_crm.htm&release=264.0.0&type=5 "You can use several types of criteria to define an audience and determine the conditions under which the criteria apply.")
- [Create an Audience for an Aura Site](https://help.salesforce.com/s/articleView?id=experience.community_builder_page_visibilty_manage.htm&release=264.0.0&type=5 "You define an audience by selecting criteria and the conditions under which the criteria apply. After you create an audience, you can assign it to a page variation, branding set, or component. You also can assign an audience to a component variation to personalize the content that different user segments see in the CMS Collection, Navigation Menu, and Tile Menu components.")
- [Assign an Audience to a Component](https://help.salesforce.com/s/articleView?id=experience.networks_audience_component.htm&release=264.0.0&type=5 "When you assign an audience to a page component, all users see the same page, but the components that are visible on the page differ among user segments. For example, you have a page that’s visible to site members and guest users, and you want your members to be able to post questions and comments. You can add the Feed Publisher component to the page and assign this component to an audience for site members only. Your members can see the component, and guest users can’t.")
- [Prioritize Audiences in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audiences_prioritize_audiences.htm&release=264.0.0&type=5 "When site visitors meet the criteria for more than one audience, you can prioritize which page variation, branding set, navigation menu, or CMS collection they see. To prioritize audiences, at least two audiences must be assigned to the page variation, branding set, or component variation.")