--- schema_version: "1" id: c276a10f2f9e2b40800cb9ea2d512b7ea0e6424eb8611cab1ca2655f7633c10a title: Partner Central—Build Lightning Partner Sites collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/experience/264-0-0/networks_lightning_partner_central.md canonical_url: https://help.salesforce.com/s/articleView?id=experience.networks_lightning_partner_central.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: fd3d0aed08c2e9106a3b3b8b8fd8dcd28239810d69be8940cb90bd43db035759 description: Quickly set up a custom, branded space where you can invite your partners and work on driving channel sales and marketing together. The Lightning Partner Central solution is optimized for channel managers and partners to collaborate on and track sales data. A simplified setup combined with rich branding and a responsive UI lets you quickly build an exclusive online experience for your partners. products: - Experiences release: "264" --- # Partner Central—Build Lightning Partner Sites Quickly set up a custom, branded space where you can invite your partners and work on driving channel sales and marketing together. The Lightning Partner Central solution is optimized for channel managers and partners to collaborate on and track sales data. A simplified setup combined with rich branding and a responsive UI lets you quickly build an exclusive online experience for your partners. ![Partner Central community](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-experience-communities-264-0-0-production-enus/bf7df212-91a1-4fa3-a007-4d6f3e3b470b/communities/images/partner_central_multi_view.png) Partner Central comes predesigned with partner sales workflows in mind so you can build and grow your partner network and bring CRM to your partners in a shared space: - Use the Lead Inbox component to configure [lead distribution](https://help.salesforce.com/s/articleView?id=experience.networks_lead_distribution_intro.htm&release=264.0.0&type=5 "Automatically pass on leads acquired from your web site, marketing campaigns, or referral programs using lead distribution. Partner Central lets you share a common pool of leads with your channel partners on a partner site using the lead inbox.") - Configure [deal registration](https://help.salesforce.com/s/articleView?id=experience.networks_deal_reg_intro.htm&release=264.0.0&type=5 "Deal registration programs involve resellers registering deals with their vendor. Vendors in turn provide extra margins to the reseller for providing early pipeline visibility for these deals and keeping out competitors. Once a deal is registered, other resellers or your direct sales team can’t compete for the registered deal.") and allow partners to submit qualified leads to beat competition - Share training materials, sales collateral, and other resources - Provide [market development funds](https://help.salesforce.com/s/articleView?id=experience.networks_market_dev_funds_intro.htm&release=264.0.0&type=5 "Drive demand for your products and provide incentives to partner users by offering market development funds as part of your channel marketing program. Create marketing budgets, allocate marketing funds or co-op (accrued) funds to channel partners, streamline fund requests, and process fund claims using Market Development Fund (MDF) features. Channel account managers can get a full audit of MDF activity, including fund requests and claims approval.") to drive deals and incentivize partners - Map reports and dashboards of your choice to track deal closure, lead activity - Organize channel partners into [programs](https://help.salesforce.com/s/articleView?id=experience.networks_channel_programs.htm&release=264.0.0&type=5 "Channel programs help channel managers organize multiple-channel sales organizations. Managers can create programs for different types of partner users, like Resellers, Value Added Resellers (VARs), Distributors, and Managed Service Providers (MSPs). They can also organize partner users based on geography or level of expertise.") and [levels](https://help.salesforce.com/s/articleView?id=experience.networks_program_level_intro.htm&release=264.0.0&type=5 "Use channel programs and levels to organize and manage channel partners. Within each program, you can group partners into levels, such as bronze, silver, and gold, and promote them based on performance. Use sharing groups, audience targeting, and sharing settings to manage access to resources based on program or level.") to provide them with different experiences and resources based on their rank and region - Evaluate and promote partner users based on their performance with [scorecards](https://help.salesforce.com/s/articleView?id=experience.networks_scorecard.htm&release=264.0.0&type=5 "Channel account managers can measure partner users’ performances and establish benchmarks for their channel programs using partner scorecards. You can customize partner scorecards to display any report summary results that your channel account manager or executive team wants to see. Add multiple scorecards to track more than one category. Partner scorecards are available in Lightning Bolt Solutions.") that track them against KPIs - Share marketing [campaigns](https://help.salesforce.com/s/articleView?id=experience.networks_campaigns_marketplace_intro.htm&release=264.0.0&type=5 "With Campaign Marketplace, you can provide the structure and guidance necessary for partners to successfully execute campaigns. Channel marketers can create and share marketing campaigns, guidelines, and assets with partners. They can also customize the look and feel of the marketplace and highlight information that is important to partners. Partners can then choose which campaigns work best for them. This feature is available in Experience Builder sites and Lightning Bolt Solutions.") and [brand assets](https://help.salesforce.com/s/articleView?id=platform.networks_partner_branding.htm&type=5&language=en_US) to provide the structure and guidance necessary for partners to successfully execute campaigns. - Configure Google Analytics to monitor site activity Get started with this handy recipe of [setup tasks](https://help.salesforce.com/s/articleView?id=experience.networks_lightning_partner_central_setup_tasks.htm&release=264.0.0&type=5 "Partner Central is designed with partner sales workflows in mind and comes with components and pages that you can use directly or customize easily.") to create your own site with Partner Central.