---
schema_version: "1"
id: f5ff71937b80fc2b2ab4210fd4852747a0bf028bfe867b176aad4be4d0f7a329
title: Web Analytics and Reporting in Experience Cloud Sites
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/experience/264-0-0/networks_dashboards.md
canonical_url: https://help.salesforce.com/s/articleView?id=experience.networks_dashboards.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f9d614a3b6e4ff9ea22b690ba1e0cfe4954297a9960f64da4c961502222dc697
description: When you invest in creating a site, community, or portal, you want to measure your investment’s performance and gain insights on how you can improve your site’s engagement. Having site web analytics and data with reports and dashboards at your fingertips can help you iterate your site’s direction. Use Salesforce and third-party analytics tools to stay up to date on your site’s engagement numbers. Some reporting capabilities require add-on licenses.
products:
  - Experiences
release: "264"
---
# Web Analytics and Reporting in Experience Cloud Sites

When you invest in creating a site, community, or portal, you want to measure your investment’s performance and gain insights on how you can improve your site’s engagement. Having site web analytics and data with reports and dashboards at your fingertips can help you iterate your site’s direction. Use Salesforce and third-party analytics tools to stay up to date on your site’s engagement numbers. Some reporting capabilities require add-on licenses.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Applies to: <a href="https://help.salesforce.com/s/articleView?id=experience.exp_cloud_basics_glossary.htm&amp;type=5&amp;language=en_US" target="_blank">LWR, Aura, and Visualforce sites</a></td></tr></tbody></table>

- **[Track Site Activity with Custom Reports](https://help.salesforce.com/s/articleView?id=experience.networks_reporting.htm&release=264.0.0&type=5)**  
    Create custom reports to track usage, moderation, and other activity in your Experience Cloud site.
- **[Enable and Map Dashboards](https://help.salesforce.com/s/articleView?id=experience.networks_enable_dashboards_for_cm.htm&release=264.0.0&type=5)**  
    Use dashboards in Experience Cloud sites to measure their success. You can even map a dashboard to the Experience Workspaces Home page. Map custom dashboards or use the ones provided in our AppExchange package.
- **[Insights for Engagement](https://help.salesforce.com/s/articleView?id=experience.networks_insights_intro.htm&release=264.0.0&type=5)**  
    Insights are reports that help community managers monitor activity and take action on that activity. Insights make it easier to manage day-to-day moderation tasks, encourage engagement, and drive member adoption. You can set up Insights to monitor new members, unanswered questions, newly created groups, trending topics, and even recent Chatter contributions. The main difference between Engagement Insights and dashboards are that Insights let you take immediate action on recent activity in your Experience Cloud site, and the reports in dashboards let you see trends.