---
schema_version: "1"
id: 4e6e85a7dacb90cf417728fd0eeff5618b002a06005b3c1ca50cba6ab9bd3660
title: Assign an Audience to a Page Variation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/experience/264-0-0/networks_audiences_page_variations.md
canonical_url: https://help.salesforce.com/s/articleView?id=experience.networks_audiences_page_variations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a66f7639f0332dd58163353bf5263c40827827a35c9fd4ebee9409b945667297
description: You can show different pages to different audiences.
products:
  - Experiences
release: "264"
---
# Assign an Audience to a Page Variation

You can show different pages to different audiences.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Applies to: <a href="https://help.salesforce.com/s/articleView?id=experience.exp_cloud_basics_glossary.htm&amp;type=5&amp;language=en_US" target="_blank">Aura sites</a></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d36049e79">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d36049e79 ">To customize or publish an Experience Cloud site:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d36049e79 ">
              <ul>
                <li>Create and Set Up Experiences AND View Setup and Configuration AND be a member
                  of the site<p>OR</p>
                </li>

                <li>View Setup and Configuration AND be a member of the site AND have appropriate
                  <a href="https://help.salesforce.com/s/articleView?id=experience.networks_access_control_overview.htm&amp;language=en_US" target="_blank">role-based site access</a>
                </li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

1. In Experience Builder, open the Pages menu in the top toolbar, hover over the page that you want to edit, and click the Page Actions icon.
    
    ![Pages menu showing the Page Actions icon for a selected page](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-experience-communities-264-0-0-production-enus/bf7df212-91a1-4fa3-a007-4d6f3e3b470b/communities/images/community_page_properties.png)
2. Select **Page Settings**, and open the Page Variations tab.
3. Click the down arrow for the page variation that you want to work with, and select **Assign** or, if the page variation already has an assigned audience, select **Edit Assignment**.
4. In the Assign Audience window, click **New Audience** to crate an audience. Name the audience, set the criteria to define it, select the conditions when the audience matches, and click **Save & Assign**.
5. To assign an existing audience to the page variation, select the audience, click **Assign**, and click **Done**.
    
    ![Assign Audience window](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-experience-communities-264-0-0-production-enus/bf7df212-91a1-4fa3-a007-4d6f3e3b470b/communities/images/community_builder_audience_assign_audience.png)
6. To make these changes visible to your site visitors, publish the site.

Each page has a default page version. Site visitors who don’t meet the criteria for an assigned audience see the default page. To set the audience visibility of a page variation to Default, in the Page Variation window, click the down arrow next to the page variation, and select **Set to Default**. You can’t edit the audience assignment of the default page variation.

When you want to hide a page variation from all site visitors, you can set its audience visibility to None. Click the down arrow next to the page variation, and select **Unassign**. A page variation that’s not assigned to an audience isn’t visible to any site visitors.

![Page Variations window, showing selections for Unassign and Set to Default](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-experience-communities-264-0-0-production-enus/bf7df212-91a1-4fa3-a007-4d6f3e3b470b/communities/images/community_builder_page_variations_panel.png)

#### See Also

- [Considerations for Audience Targeting in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5 "Audiences are a great help when you want to target specific user segments with relevant site content. As you work with audiences, there are some things to consider.")
- [Criteria Types and Conditions for Audience Creation](https://help.salesforce.com/s/articleView?id=experience.networks_audience_crm.htm&release=264.0.0&type=5 "You can use several types of criteria to define an audience and determine the conditions under which the criteria apply.")
- [Create an Audience for an Aura Site](https://help.salesforce.com/s/articleView?id=experience.community_builder_page_visibilty_manage.htm&release=264.0.0&type=5 "You define an audience by selecting criteria and the conditions under which the criteria apply. After you create an audience, you can assign it to a page variation, branding set, or component. You also can assign an audience to a component variation to personalize the content that different user segments see in the CMS Collection, Navigation Menu, and Tile Menu components.")
- [Prioritize Audiences in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audiences_prioritize_audiences.htm&release=264.0.0&type=5 "When site visitors meet the criteria for more than one audience, you can prioritize which page variation, branding set, navigation menu, or CMS collection they see. To prioritize audiences, at least two audiences must be assigned to the page variation, branding set, or component variation.")
- [_Blog post_: How to Personalize the Shared Regions of Your Experience Builder Site](https://www.learnexperiencecloud.com/s/article/How-To-Personalize-The-Shared-Regions-of-Your-Experience-Builder-Site)