--- schema_version: "1" id: af1f1bcbbd7efadf418393639d080401ca10d00583ff0c46ec8588cad6f84d28 title: Criteria Types and Conditions for Audience Creation collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/experience/264-0-0/networks_audience_crm.md canonical_url: https://help.salesforce.com/s/articleView?id=experience.networks_audience_crm.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: e099198aade36e98e88fab0e93df182343b08ce9ae2e55f24c52e4d1ac748909 description: You can use several types of criteria to define an audience and determine the conditions under which the criteria apply. products: - Experiences release: "264" --- # Criteria Types and Conditions for Audience Creation You can use several types of criteria to define an audience and determine the conditions under which the criteria apply. ### Required Editions
Available in: Salesforce Classic and Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions
Applies to: Aura sites
## Audience Criteria Types Profile Target users who fit a particular profile that’s defined in your org—for example, Customer Community User, Partner, Marketing User. Location Target users who are in a particular geographic area, such as a state or country, as determined by their IP address. For limitations to keep in mind, see [Location Criteria Considerations](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5). Domain Target users based on how they enter your site, such as via coffee.awsimporters.com or tea.awsimporters.com. For limitations to keep in mind, see [Domain Criteria Considerations](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5). User Object Target users based on CRM fields, such as the department that they work in or their role. You can select these types of fields on CRM objects. - Text - Picklist - Multi-select picklist - Number - Checkbox - Currency - Date (but not Date/Time) Permission Target users who are assigned particular permissions in your org. Record-Based Criteria Vary what users can see based on the characteristics of the record that they’re viewing. For example, show different record detail pages for a low-priority case and an escalated case, or show different pages for high-value versus low-value opportunities. You can use these objects to create record-based criteria. - Account - Asset - Campaign - Case - Contact - Contract - Lead - Opportunity - Product2 - ProductCategory - Quote - Custom objects - Any object, except Knowledge, with at least one record type (only some fields available) For limitations to keep in mind, see [Record-Based Criteria Considerations](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5). Audience To avoid re-creating complex sets of criteria, you can use audiences as criteria to create another audience. For example, you have a site that sells coffee and tea, and you created audiences for coffee drinkers, tea drinkers, and high-volume customers. Then you want to market a special opportunity for coffee drinkers in California who are high-volume customers. You can create an audience just for this sale using your Coffee Drinkers and High-Volume Customers audiences, plus a location criterion for California. ![New audience modal with both user type and audience criteria](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-experience-communities-264-0-0-production-enus/bf7df212-91a1-4fa3-a007-4d6f3e3b470b/communities/images/audience_as_criteria.png) For limitations to keep in mind, see [Audience Criteria Considerations](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5). ## Conditions for Audience Matching In the Audience Matches When picklist, you determine the conditions under which your audience criteria apply. The criteria can apply when: - All conditions are met - Any condition is met - Custom logic is met For example, you create an audience with a Location criterion of California and a Profile criterion of Customer Community User. If the audience criteria apply when all conditions are met, only users in California with the Customer Community User profile can see your content. If the audience criteria apply when any condition is met, any user in California, and any user anywhere with the Customer Community User profile, can see your content. To create more complex audiences, you can use custom logic. With custom logic, you use AND and OR statements to group and apply audience criteria. For example, you have an internal site, and you want to target content to marketing managers based in California and sales managers based in New York. You can use custom logic so that users who fall into either of these audiences can see that content. #### See Also - [Considerations for Audience Targeting in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5 "Audiences are a great help when you want to target specific user segments with relevant site content. As you work with audiences, there are some things to consider.") - [Create an Audience for an Aura Site](https://help.salesforce.com/s/articleView?id=experience.community_builder_page_visibilty_manage.htm&release=264.0.0&type=5 "You define an audience by selecting criteria and the conditions under which the criteria apply. After you create an audience, you can assign it to a page variation, branding set, or component. You also can assign an audience to a component variation to personalize the content that different user segments see in the CMS Collection, Navigation Menu, and Tile Menu components.")