---
schema_version: "1"
id: 0a684f0e39177e0f234ffee28bdbc4a0bfbf46e1b5bdfee5832561bd26f8b53a
title: Assign an Audience to a Component
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/experience/264-0-0/networks_audience_component.md
canonical_url: https://help.salesforce.com/s/articleView?id=experience.networks_audience_component.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 94d18ec44fd46d2dbab82b47027c3b46a0c83c98e04a235397b6c048be07deca
description: When you assign an audience to a page component, all users see the same page, but the components that are visible on the page differ among user segments. For example, you have a page that’s visible to site members and guest users, and you want your members to be able to post questions and comments. You can add the Feed Publisher component to the page and assign this component to an audience for site members only. Your members can see the component, and guest users can’t.
products:
- Experiences
release: "264"
---
# Assign an Audience to a Component
When you assign an audience to a page component, all users see the same page, but the components that are visible on the page differ among user segments. For example, you have a page that’s visible to site members and guest users, and you want your members to be able to post questions and comments. You can add the Feed Publisher component to the page and assign this component to an audience for site members only. Your members can see the component, and guest users can’t.
### Required Editions
Available in: Salesforce Classic and Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions
Create and Set Up Experiences AND View Setup and Configuration AND be a member
of the site
OR
View Setup and Configuration AND be a member of the site AND have appropriate
role-based site access
1. In Experience Builder, click the component that you want to work with. The blue outline around the component indicates that it doesn’t have an assigned audience.
2. In the component’s properties panel, click the down arrow next to the component name, and select **Assign**.
3. In the Assign Audience window, click **New Audience**. Name the audience, set the criteria to define it, select the conditions when the audience matches, and click **Save & Assign**.
4. To assign an existing audience to the component, select the audience, click **Assign**, and click **Done**.
The component outline changes to purple and shows an audience icon to indicate that the component has an audience assigned. In the component’s properties panel, the audience icon and the name of the assigned audience appear with the component name. In Experience Builder, a note at the top of the page alerts you that at least one component on the page has a specific audience.
Note You can’t assign an audience that includes record-based criteria to a component. Therefore, the Assign Audience window for a component doesn’t show audiences that include record-based criteria. You also can’t assign an audience to a component in the page template’s header or footer section.
5. To make these changes visible to your site visitors, publish the site.
Note With the Navigation Menu, Tile Menu, and CMS Collection components, you also can control which information within the component is visible to different audiences. See [Assign an Audience to a Component Variation](https://help.salesforce.com/s/articleView?id=experience.networks_personalize_components.htm&release=264.0.0&type=5 "Use audiences to vary the content that users see within the CMS Collection, Navigation Menu, or Tile Menu components. For example, show one navigation menu to your site members and a more abbreviated navigation menu to guest users. Or show different CMS content to internal employees and external partners.").
#### See Also
- [Considerations for Audience Targeting in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.networks_audience_use_considerations.htm&release=264.0.0&type=5 "Audiences are a great help when you want to target specific user segments with relevant site content. As you work with audiences, there are some things to consider.")
- [Criteria Types and Conditions for Audience Creation](https://help.salesforce.com/s/articleView?id=experience.networks_audience_crm.htm&release=264.0.0&type=5 "You can use several types of criteria to define an audience and determine the conditions under which the criteria apply.")
- [Create an Audience for an Aura Site](https://help.salesforce.com/s/articleView?id=experience.community_builder_page_visibilty_manage.htm&release=264.0.0&type=5 "You define an audience by selecting criteria and the conditions under which the criteria apply. After you create an audience, you can assign it to a page variation, branding set, or component. You also can assign an audience to a component variation to personalize the content that different user segments see in the CMS Collection, Navigation Menu, and Tile Menu components.")
- [Assign an Audience to a Component Variation](https://help.salesforce.com/s/articleView?id=experience.networks_personalize_components.htm&release=264.0.0&type=5 "Use audiences to vary the content that users see within the CMS Collection, Navigation Menu, or Tile Menu components. For example, show one navigation menu to your site members and a more abbreviated navigation menu to guest users. Or show different CMS content to internal employees and external partners.")