---
schema_version: "1"
id: a129dc3994e7527ef6f771e81d1a313857002e741ce1da41610eb8da50bb9b5d
title: Gain Insights on Data with CRM Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/gain_insights_on_data_with_crm_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.gain_insights_on_data_with_crm_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1a4eeb36a86071c3cf324b3379a661eec3b36945d143586177d252586de0aa58
description: Data 360 allows you to perform exploratory analysis on your data at different stages of its lifecycle using CRM Analytics. You can build contextual insights and create interactive views on a data lake object (DLO), data model object (DMO), or calculated insights object (CIO) without loading the data into CRM Analytics. You can filter the Data 360 data, drill deeper, and act on the data directly from the dashboards.
products:
  - Data 360
release: "264"
---
# Gain Insights on Data with CRM Analytics

Data 360 allows you to perform exploratory analysis on your data at different stages of its lifecycle using CRM Analytics. You can build contextual insights and create interactive views on a data lake object (DLO), data model object (DMO), or calculated insights object (CIO) without loading the data into CRM Analytics. You can filter the Data 360 data, drill deeper, and act on the data directly from the dashboards.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">CRM Analytics is available in Developer Edition and for an extra cost in Enterprise, Performance, and Unlimited editions.</td></tr></tbody></table>

- **[Access CRM Analytics from a Calculated Insights Object](https://help.salesforce.com/s/articleView?id=data.c360_a_access_crma_from_a_calculated_insights_object.htm&release=264.0.0&type=5)**  
    You can access CRM Analytics from the Calculated Insights tab in Data 360.
- **[Access CRM Analytics from a Data Lake Object](https://help.salesforce.com/s/articleView?id=data.c360_a_access_crma_from_a_data_lake_object.htm&release=264.0.0&type=5)**  
    You can access CRM Analytics from the Data Lake Objects tab in your Data 360 instance.
- **[Access CRM Analytics from a Data Model Object](https://help.salesforce.com/s/articleView?id=data.c360_a_access_crma_from_a_data_model_object.htm&release=264.0.0&type=5)**  
    You can access CRM Analytics from the Data Model tab in your Data 360 instance.

#### See Also

- [_Salesforce Help_: Unlock CRM Analytics Insights on Data 360](https://help.salesforce.com/s/articleView?id=analytics.bi_direct_data_for_cdp.htm&type=5&language=en_US)