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title: Using Consent Preferences in Segmentation
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portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_using_consent_preferences_in_segmentation.md
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description: Learn more about how to use consent preferences in segmentation in Data 360.
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  - Data 360
release: "264"
---
# Using Consent Preferences in Segmentation

Learn more about how to use consent preferences in segmentation in Data 360.

If you’re using custom DMOs or attributes to store consumer consent preferences in Data 360, use them as filter criteria when creating a segment.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_tip.png)

Tip We recommend that consent preferences be mapped to objects from the [Privacy Data Model](https://help.salesforce.com/s/articleView?id=data.c360_a_privacy_data_model.htm&type=5&language=en_US) but they can be mapped to custom objects as well.

For example, Northern Trail Outfitters created a segment of individuals who opted into email communication and haven’t opted out of promotions. They use the Consent Status attributes as filter criteria to ensure their segment honors individuals' consent preferences.

![NTO example of checking consent preferences in Segmentation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/CheckingConsentPreferences_segmentation_updated.png)

#### See Also

- [_Salesforce Help_: Create and Activate Segments](https://help.salesforce.com/s/articleView?id=data.c360_a_segments.htm&release=264.0.0&type=5 "Use segmentation in Data 360 to break down your data into useful segments to understand, target, and analyze your customers. After you create a segment, you can publish it to an activation target.")