---
schema_version: "1"
id: aad13091afd7cfb20bf9a5b0c388ca98db7bf9c951f0180a909a29be413568af
title: Data 360 Cross-Product Solutions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_solutions.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_solutions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2133af4aead27b9b1cbcbd10a69a68eca3f24125ecf99bd7b48078d99890bea3
description: Review various cross-product use cases and solutions for Data 360.
products:
  - Data 360
release: "264"
---
# Data 360 Cross-Product Solutions

Review various cross-product use cases and solutions for Data 360.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note

As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.

## Multi-Step Tasks

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d80087e49">I want to...</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d80087e52">Products</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d80087e55">Audience</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 "><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_mce_migration.htm&amp;release=264.0.0&amp;type=5" title="Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data 360 to enhance your paid media strategy.">Activate Marketing Cloud
                Data Extensions to Paid Media Channels</a></td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span> with Advertising Audience License
                </li>

                <li> Marketing Cloud Engagement </li>

                <li> Marketing Cloud Advertising </li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Admins</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_connect_data_task_steps.htm&amp;release=264.0.0&amp;type=5" title="Data drives Data 360 functionality. In Data 360, you can connect to many data sources. To get started with standard connections, connect Data 360 to a Salesforce CRM org and install standard data bundles. Then, ingest and further map and refine your data.">Connect Salesforce Data to Data 360</a>
            </td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Sales Cloud or Service Cloud</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Admins</li>

                <li>Business Users</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_enrich_your_org_with_data_and_insights.htm&amp;type=5&amp;language=en_US" target="_blank">Enrich Your Org with 360 Data And Insights</a>
            </td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Sales Cloud or Service Cloud</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Admins</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 "><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_ai_finserv.htm&amp;type=5&amp;language=en_US" target="_blank">Improve Customer Experience with AI and Data
                360</a></td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Agentforce</li>

                <li>Slack</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Admins</li>

                <li>Business Users</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 ">
              <a href="https://help.salesforce.com/s/articleView?id=sales.sales_data_cloud_forecasts_pipeline.htm&amp;type=5&amp;language=en_US" target="_blank">Increase Global Pipeline and Forecast Visibility
                with Data 360</a>
            </td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Sales Cloud</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Admins</li>

                <li>Business Users</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ingest_google_analytics_data_into_datacloud.htm&amp;release=264.0.0&amp;type=5" title="To gain insight into your customer interactions, connect Sales or Service Cloud and Google Analytics data in Salesforce Data Cloud. Enrich your customer information with web engagement data to better segment key audiences and personalize customer interactions.">Ingest Google Analytics Data into
                Data 360</a>
            </td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li> Salesforce Data 360 </li>

                <li> Sales Cloud or Service Cloud </li>

                <li> Google Analytics 360 version or Google Analytics 4 </li>

                <li> Google BigQuery </li>

                <li> Google Cloud Storage </li>

                <li> CRM Analytics </li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Advertisers</li>

                <li>Business Users</li>

                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_sp_leads.htm&amp;type=5&amp;language=en_US" target="_blank">Ingest Lead Ad Data into Data 360</a>
            </td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Facebook (Meta)</li>

                <li>Lead Capture for Salesforce</li>

                <li>Sales Cloud or Service Cloud</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Advertisers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e49 ">
              <a href="https://help.salesforce.com/s/articleView?id=service.support_data_cloud.htm&amp;type=5&amp;language=en_US" target="_blank">Unify Service Data with Data Cloud</a>
            </td>

            <td data-label="Products" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e52 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Service Cloud</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e55 ">
              <ul>
                <li>Admins</li>

                <li>Business Users</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Solution Guides

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:30.57851239669422%">
          <col style="width:31.818181818181817%">
          <col style="width:22.451790633608816%">
          <col style="width:15.151515151515152%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d80087e417">I want to...</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d80087e420">Guides</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d80087e423">Products and Features</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d80087e426">Audience</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Activate <span>Data 360</span> segments to different Marketing Cloud
              Engagement business units.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 "><a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Business_Unit_Aware_Guide.pdf" target="_blank">Business Unit Aware Integration in Marketing Cloud Engagement and
                <span>Data 360</span>
              </a> (PDF)</td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Marketing Cloud Engagement</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Consolidate Customer Service Data for Improved Support</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_service_cloud_guide.htm&amp;language=en_US" target="_blank">Consolidate Customer Service Data for Improved
                Support</a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 "><a name="c360_a_solutions__ul_b4y_tlz_tcc"><!-- --></a>
              <ul id="c360_a_solutions__ul_b4y_tlz_tcc">
                <li>
                  <span>Data 360</span>
                </li>

                <li>Service Cloud </li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 "><a name="c360_a_solutions__ul_evy_5lz_tcc"><!-- --></a>
              <ul id="c360_a_solutions__ul_evy_5lz_tcc">
                <li>Admins</li>

                <li>Business Users</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Create an omnichannel journey using unified individual profiles in <span>Data 360</span>.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_omni_home.htm&amp;release=264.0.0&amp;type=5" title="Learn how to set up and use audience activations from Data Cloud to power an omnichannel journey in Marketing Cloud Engagement. This guide walks you through an example of how you can enable an omnichannel experience for your customers. Instead of separate single-channel journeys, users can create seamless customer experiences by using Data Cloud to orchestrate one journey with all Email, SMS, and MobilePush activities together.">Create an Omnichannel
                Journey Using Unified Individual Profiles in <span>Data 360</span></a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Marketing Cloud Engagement</li>

                <li>Journey Builder</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Educate loyalty members on program benefits through personalized
              messages.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_home.htm&amp;release=264.0.0&amp;type=5" title="Send personalized messages to new loyalty members to educate them on program benefits.">Welcome New Loyalty Members to Your Program</a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>Commerce and Order Management Solutions (OMS)</li>

                <li>Loyalty Management</li>

                <li>Marketing Cloud Engagement</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Implement a data foundation in Marketing Cloud Engagement using data from <span>Data 360</span>.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_guide.htm&amp;release=264.0.0&amp;type=5" title="You can establish a data foundation by activating data from an external system into Marketing Cloud Engagement and linking it to the Engagement Contact Model. You can then refresh and reuse this data across Journey Builder for journey decisioning, wait activities, and exits. You can also use the data for the content personalization of event-triggered campaigns. This solution kit offers a general blueprint on how to set up a data foundation using Data 360.">Implement a Data
                Foundation in Marketing Cloud Engagement Using Data from <span>Data 360</span></a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Marketing Cloud Engagement</li>

                <li>Journey Builder</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Ingest web engagement data into <span>Data 360</span>.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 "><a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/IngestWebEngagementData.pdf" target="_blank">Ingest Web
                Engagement Data into <span>Data 360</span></a> (PDF)</td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Sales or Service Cloud</li>

                <li>Tableau</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Admins</li>

                <li>Developers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Personalize campaign messages by activating attributes to your activation
              targets.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_related_attributes.htm&amp;release=264.0.0&amp;type=5" title="Personalize Marketing Cloud Engagement communications using direct and related attributes from Data 360. Control the volume and variety of data that can be used in marketing segments.">Related Attributes in
                Activation</a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Marketing Cloud Engagement</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Personalize marketing communications by having more control on who you’re
              reaching out to through contact points and the activation membership.</td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_activation_filtering_main.htm&amp;release=264.0.0&amp;type=5" title="Personalize marketing communications by having more control on who you’re reaching out to through contact points and the activation membership in Data 360. Use filters to control the volume and variety of data to use in marketing segments.">Contact Point and Activation Membership
                Filtering</a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Marketing Cloud Engagement</li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Marketers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="I want to..." class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e417 ">Unify leads to improve sales experiences and then use that data to unlock
              insights to enhance Sales Cloud. </td>

            <td data-label="Guides" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e420 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_sales_unify.htm&amp;release=264.0.0&amp;type=5" title="Improve sales experiences by unifying data with Data Cloud. Use that data to unlock insights to enhance Sales Cloud. Combine your Sales Cloud data to identify opportunities with priority customers to sell products and services.">Unify Leads for Targeted Selling g</a>
            </td>

            <td data-label="Products and Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d80087e423 ">
              <ul>
                <li>
                  <span>Data 360</span>
                </li>

                <li>Sales Cloud </li>

              </ul>
            </td>

            <td data-label="Audience" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d80087e426 ">
              <ul>
                <li>Admins</li>

                <li>Business Users</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

- **[Connect Salesforce Data to Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_data_task_steps.htm&release=264.0.0&type=5)**  
    Data drives Data 360 functionality. In Data 360, you can connect to many data sources. To get started with standard connections, connect Data 360 to a Salesforce CRM org and install standard data bundles. Then, ingest and further map and refine your data.
- **[Consolidate Customer Service Data for Improved Support](https://help.salesforce.com/s/articleView?id=data.c360_a_service_cloud_guide.htm&release=264.0.0&type=5)**  
    Data Cloud provides you with a 360 view of your customers by unifying and harmonizing all customer service data in Service Cloud.
- **[Contact Point and Activation Membership Filtering](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_filtering_main.htm&release=264.0.0&type=5)**  
    Personalize marketing communications by having more control on who you’re reaching out to through contact points and the activation membership in Data 360. Use filters to control the volume and variety of data to use in marketing segments.
- **[Create Omnichannel Journeys Using Unified Individual Profiles in Data Cloud](https://help.salesforce.com/s/articleView?id=data.c360_a_omni_home.htm&release=264.0.0&type=5)**  
    Learn how to set up and use audience activations from Data Cloud to power an omnichannel journey in Marketing Cloud Engagement. This guide walks you through an example of how you can enable an omnichannel experience for your customers. Instead of separate single-channel journeys, users can create seamless customer experiences by using Data Cloud to orchestrate one journey with all Email, SMS, and MobilePush activities together.
- **[Implement a Data Foundation in Marketing Cloud Engagement Using Data from Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_guide.htm&release=264.0.0&type=5)**  
    You can establish a data foundation by activating data from an external system into Marketing Cloud Engagement and linking it to the Engagement Contact Model. You can then refresh and reuse this data across Journey Builder for journey decisioning, wait activities, and exits. You can also use the data for the content personalization of event-triggered campaigns. This solution kit offers a general blueprint on how to set up a data foundation using Data 360.
- **[Ingest Google Analytics into Data Cloud](https://help.salesforce.com/s/articleView?id=data.c360_a_ingest_google_analytics_data_into_datacloud.htm&release=264.0.0&type=5)**  
    To gain insight into your customer interactions, connect Sales or Service Cloud and Google Analytics data in Salesforce Data Cloud. Enrich your customer information with web engagement data to better segment key audiences and personalize customer interactions.
- **[Ingest Lead Ad Data into Data Cloud](https://help.salesforce.com/s/articleView?id=data.c360_a_sp_leads.htm&release=264.0.0&type=5)**  
    Set up the Lead Capture app to pull leads from Meta (formerly known as Facebook) into Sales Cloud, connect Sales Cloud to Data Cloud, and receive leads into a data lake object (DLO). Having lead information in Data Cloud can help with event orchestration, activation to ad networks, and lead scoring.
- **[Activate Marketing Cloud Data Extensions to Paid Media Channels](https://help.salesforce.com/s/articleView?id=data.c360_a_mce_migration.htm&release=264.0.0&type=5)**  
    Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data 360 to enhance your paid media strategy.
- **[Welcome New Loyalty Members to Your Program](https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_home.htm&release=264.0.0&type=5)**  
    Send personalized messages to new loyalty members to educate them on program benefits.
- **[Unify Leads for Targeted Selling](https://help.salesforce.com/s/articleView?id=data.c360_a_sales_unify.htm&release=264.0.0&type=5)**  
    Improve sales experiences by unifying data with Data Cloud. Use that data to unlock insights to enhance Sales Cloud. Combine your Sales Cloud data to identify opportunities with priority customers to sell products and services.
- **[Related Attributes in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_related_attributes.htm&release=264.0.0&type=5)**  
    Personalize Marketing Cloud Engagement communications using direct and related attributes from Data 360. Control the volume and variety of data that can be used in marketing segments.