---
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title: Set Up a Connection to Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_set_up_interaction_studio_connector.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_interaction_studio_connector.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4ef8272cd6f79b8bfb99014610b4d126734cc50fdcc63a96fdcdaed7905f0a9e
description: After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.
products:
  - Data 360
release: "264"
---
# Set Up a Connection to Marketing Cloud Personalization

After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US" target="_blank">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d156947e52">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d156947e52 ">To connect to Marketing Cloud Personalization:</td>
            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d156947e52 ">Admin permission in Marketing Cloud Personalization</td>
          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d156947e52 ">To access Data Cloud Setup</td>
            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d156947e52 ">
              <p>System admin profile OR </p>
              <p style="margin-bottom:0;">Data Cloud Architect</p>
            </td>
          </tr>
        </tbody>
      </table>

Set up Marketing Cloud Personalization before connecting with Data 360. After that's set up, follow these steps in Data 360 to connect the two.

1. From **Setup**, select Data 360 Setup.
2. From Salesforce Integrations under Marketing, select **Marketing Cloud Personalization**.
3. To connect to a new account, click **New** or **Connect**.
4. Enter your Marketing Cloud Personalization credentials and click **Log In**.
5. To grant access to your account for Data 360, click **OK**.
6. To select datasets for integration, click **Edit** next to your account name.
7. Select which datasets you want to integrate. These datasets are available for data modeling, segmentation, and activation.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)
    
    Note Datasets can be used in only one Data 360 account. Datasets already connected don’t show on your available list. Also, unselected datasets aren't included in your Data 360 instance for ingestion or activation.
8. Click **Save**.
    
    Your Marketing Cloud Personalization account is connected for use in Data 360.

#### See Also

- [_Salesforce Help_: Marketing Cloud Personalization Connector](https://help.salesforce.com/s/articleView?id=data.c360_a_interaction_studio_connector.htm&release=264.0.0&type=5 "With Marketing Cloud Personalization (formerly Interaction Studio) data in Data 360, you can ingest user profiles and behavioral events to enrich the customer profile and increase personalization. The connector also lets you use Marketing Cloud Personalization as an activation target.")
- [_Salesforce Help_: Integrate Personalization with Data 360](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_cdp.htm&type=5&language=en_US)
- [_Salesforce Help_: Create a Marketing Cloud Personalization Activation Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_mc_personalization_activation_target.htm&release=264.0.0&type=5 "To publish segments to Marketing Cloud Personalization (formerly Interaction Studio), create an activation target in Data 360.")