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title: Segment On
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portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_segment_on.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_segment_on.htm&release=264.0.0&type=5
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description: Segment On defines the target object used to build your segment. You can choose an object marked as Profile or Engagement type during ingestion. For example, you can build a segment on Unified Individual, Unified Household, Account, Reservations, Sales Order, etc.
products:
  - Data 360
release: "264"
---
# Segment On

Segment On defines the target object used to build your segment. You can choose an object marked as Profile or Engagement type during ingestion. For example, you can build a segment on Unified Individual, Unified Household, Account, Reservations, Sales Order, etc.

The target object chosen determines which attributes are available in the attribute library that you can use as segment filters.

## Unified Individual or Individual

To take advantage of Identity Resolution, use the Unified Individual as your segment target. With Identity Resolution, you can segment on profile, behavioral, and transactional data from disparate data sources as one Unified Individual.

If you have data from multiple data sources in Data 360, Identity Resolution and segmenting on the Unified Individual is recommended. If you aren’t using Identity Resolution, use Individual as your segment target.

You can consolidate Unified Individuals into groups of individuals called households. Segment on Unified Household to identify households with specific criteria.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note Segmenting on the Individual instead of the Unified Individual can result in duplicate or skipped entities in your count.

#### See Also

- [_Salesforce Help_: Group Individuals into Households](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_unify_households.htm&language=en_US)
- [_Salesforce Help_: Match Rules for Households](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_match_rules_households.htm&language=en_US)
- [_Salesforce Help_: Category](https://help.salesforce.com/s/articleView?id=data.c360_a_category.htm&release=264.0.0&type=5 "When creating a data stream, select a category or type of data found in that data stream.")
- [_Salesforce Help_: Unify Source Profiles](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_unify_source_profiles.htm&release=264.0.0&type=5 "Use identity resolution in Data 360 to consolidate data from different sources into comprehensive views of your customers and accounts. Identity resolution uses matching and reconciliation rules to link data about people or accounts into unified profiles. Identity resolution creates complete, actionable views of your customers but doesn’t create golden records and isn’t a master data management (MDM) system. Each unified profile contains all the unique contact point values from all sources. You choose which view of your customers to use based on each business use case you want to solve.")