---
schema_version: "1"
id: fb4e63b8c022611dabb49ce736ecf95817a0d01c96c5068888a8b5732ad08599
title: "Use Case 1: Loyalty Status SMS Notification"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_relatt_use_case_1.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_use_case_1.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b1ba42e42ff0fd91692cbdb21d556707c0088517eb699aa20ff6ae91d6e24ae9
description: Cumulus Bank and Financial Services want to send an SMS message to customers who have earned a new loyalty status.
products:
  - Data 360
release: "264"
---
# Use Case 1: Loyalty Status SMS Notification

Cumulus Bank and Financial Services want to send an SMS message to customers who have earned a new loyalty status.

Let's review the solution steps for this campaign.

## Establish Campaign Requirements

- **Identify campaign goals**
    - Send an SMS notification when a customer’s reward status has changed.
    - The campaign is ongoing, regularly adding customers who meet the criteria.
- **Identify personalization components**
    - SMS includes the customer’s first name and their previous and new loyalty status.
- **Identity audience and data sources**
    - Active customers whose loyalty level has changed in the past 7 days.
    - Unified Individual, Loyalty Program Member, and Loyalty Member Tier data sources.
- **Gather campaign materials**
    - Compose the copy for the SMS message in Marketing Cloud Engagement.