---
schema_version: "1"
id: 61e183d3b1dba12794140282075efee0d36effbbe4bf1f06353b45e62c2d0522
title: Create the Audience Segment in Data 360
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_relatt_uc1_steps_in_cdp.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_steps_in_cdp.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 683427560f581ab8e181a0f4779e17bd225c446a6460f7a8a35c71d9968681da
description: Create and activate an audience segment for a loyalty status SMS campaign.
products:
  - Data 360
release: "264"
---
# Create the Audience Segment in Data 360

Create and activate an audience segment for a loyalty status SMS campaign.

**Create the Audience Segment**

1. Log in to Data 360.
2. From the **Segments** tab, click **New**.
3. To base the new audience segment, select the Unified Individual DMO.
4. Name the segment SMS Loyalty Campaign, add a description, and select a publish schedule of 24 hours.
5. Add a start date and time and an expiration date, and click **Save**.
6. From the related attributes list, select **Loyalty Program Member** and select **Loyalty Program Tier**.
7. Drag the **Loyalty Member Tier Change** attribute to the canvas.
8. Set Aggregation to **Count**, Operator to **At Least**, and Value to **1**.
9. Under Attribute, set the Operator to **Is Equal To** and Value to **T** for true.
    
    ![loyalty SMS segment](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/cdp_LoyaltyTier_rel_att.jpg)
10. Click **Done** and then click **Save**.