---
schema_version: "1"
id: 63652d594bb979933a4324dd6ed85a8210d7d78063181fb75f291fbcc6a22c74
title: Activate the Segment and Add Related Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_relatt_uc1_step2.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_step2.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 789775dd35b3fc8205d27a1c76883cb52081d0cac9f694f196d5c52c92448f3e
description: When your segment is complete, the next step is to activate it, add, and filter related attributes in Data 360.
products:
  - Data 360
release: "264"
---
# Activate the Segment and Add Related Attributes

When your segment is complete, the next step is to activate it, add, and filter related attributes in Data 360.

Set up a Marketing Cloud Engagement activation target before creating an activation.

1. On the Data 360 Segment tab, select the **SMS Loyalty Campaign** segment.
2. In the Activations section of the segment record, click **New**.
    
    ![New activation button on segment record.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/cdp_sms_loyalty_activation.jpg)
3. For the destination of the segment data (the activation target), select **MC\_Activation**.
4. Confirm that the activation membership is Unified Individual and click **Continue**.
5. Click the **\+ Select** button for Phone (SMS) as the contact point (channel) for the campaign and then click **Next**.
6. The campaign has placeholders for personalization to include the customer’s first name and previous and new tier levels. To send this information to Marketing Cloud Engagement, click **Add Attributes**.
    
    ![add attributes to activation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/newSMSactivation.jpg)
7. From the direct attribute list, drag **First Name** to the canvas.
8. From the related attribute list, navigate to Loyalty Program Name and select the attribute **Program Name** and select a path.
9. For Loyalty Member Tier select the **Loyalty Tier** and **Previous Loyalty Tier** attributes.
    
    ![Add Attributes to activation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/AddAttributes_rel_guide_Jan2023.png)
10. Confirm and click **Save**.
11. Click **Add Filters** to further define the campaign.
    
    1. To see only members whose loyalty tier has changed in a certain number of days, drag the **Last Modified Date** attribute to the canvas.
    
    1. For Operator, select **Last Number of Days**, and enter 7 for the number of days.
        
        ![filter for 7 days](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/Loyalty_Program_Filter_Jan2023.png)
    
    1. Click **Done** and then click **Save**.
12. Add an operator of **Last Number of Days** and then add the value of **7**.
13. Click **Done** and then **Save**.
14. To reduce the number of results, set a limit of the applicable attributes relevant to this campaign. Set Max. # of Attribute Values to 1.
15. For Sort By field, select **Last Modified Date**, and select **Most Recent** to define how to sort the date.
16. Click **Next**.
17. Name the activation Loyalty Tier Change, and click **Done**.

The activation is sent to Marketing Cloud Engagement.