---
schema_version: "1"
id: 9d1b3fd0611f5e87c1eb88aa79a25fc29c94c2254c56aa91faf12b9a3415270d
title: Related Attributes in Activation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_related_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_related_attributes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b4ed7a36d7c455a386cbfca10cf039071dd52ed7b4ca63726c7b1a562d170dd3
description: Personalize Marketing Cloud Engagement communications using direct and related attributes from Data 360. Control the volume and variety of data that can be used in marketing segments.
products:
  - Data 360
release: "264"
---
# Related Attributes in Activation

Personalize Marketing Cloud Engagement communications using direct and related attributes from Data 360. Control the volume and variety of data that can be used in marketing segments.

This solution guide reviews three use cases for a fictional insurance company, Cumulus Bank and Financial Services.

## Use Case 1

Send an SMS message to customers who have achieved a new loyalty status in the past 7 days.

## Use Case 2

Push a reward message to Cumulus customer apps to notify customers who have earned Gold loyalty status.

## Use Case 3

Introduce new customers to their insurance policy and benefits using a series of emails.

## Before You Begin

To complete these use cases, review the features used, permissions required, and associated skills.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:19.342359767891683%">
          <col style="width:80.65764023210832%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d227400e93">&nbsp;</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d227400e95">&nbsp;</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d227400e93 ">
              <strong>Products and Features</strong>
            </td>

            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d227400e95 ">
              <p><span>Data 360</span></p>
              <ul>
                <li>Activation</li>
                <li>Activation Target</li>
              </ul>
              <p>Marketing Cloud Engagement </p>
              <ul>
                <li>Content Builder</li>
                <li>Journey Builder</li>
                <li>MobileConnect</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d227400e93 ">
              <strong>Permissions</strong>
            </td>

            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d227400e95 ">
              <ul>
                <li><span>Data 360</span> Architect or Data Cloud Activation Manager
                  permission set</li>

                <li>Marketing Cloud Engagement Content Creator</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d227400e93 ">
              <strong>Requirements and Skills Needed</strong>
            </td>

            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d227400e95 ">
              <ul>
                <li>Understanding activation and activation targets in <span>Data 360</span></li>

                <li>Ability to use Guided Template Language (GTL) or Server-Side JavaScript (SSJS)
                  to parse JSON data</li>

                <li>Access to configured SMS codes</li>

                <li>Access to configured apps (iOS and/or Android)</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Related Content

To guide you through these use cases we suggest these resources.

![Doc Icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/page_52.png) [_Salesforce Developer_: Guide Template Language Syntax](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/gtlSyntaxGuide.html)

![Doc icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/page_52.png) [_Salesforce Developer_: Guide Template Language Workbook](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/gtlWorkbook.html)

![doc icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/page_52.png) [_Salesforce Developer_: Server-Side JavaScript](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ssjs_serverSideJavaScript.html)

![doc icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/page_52.png) [_Salesforce Help_: Add Related Profile Attributes to a Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_activate_data_related_attributes.htm&type=5&language=en_US)

![doc icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/page_52.png) [_Salesforce Developer_: Content Areas Within Template and Layout](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/gtlContentAreas.html)

![doc icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/page_52.png) [_Salesforce Help_: Create a Marketing Cloud Engagement Activation Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation_target.htm&language=en_US)

![second trailhead icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/trail_60.png) [_Trailhead_: Marketing Cloud Engagement Programmatic Languages](https://trailhead.salesforce.com/content/learn/modules/marketing-cloud-programmatic-languages)

![second trailhead icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/trail_60.png) [_Trailhead_: Segmentation in Data 360](https://trailhead.salesforce.com/en/content/learn/modules/customer-360-audiences-segmentation)

![footer image](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/SalesforceCDP_Divider-Banner.png)

1. **[Associated Terms for Related Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_associated_terms.htm&release=264.0.0&type=5)**  
    Review the terms used in these examples.
2. **[Solution Workflow for Related Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_solution_workflow.htm&release=264.0.0&type=5)**  
    Review the solution workflow for the related attributes use cases.
3. **[Use Case 1: Loyalty Status SMS Notification](https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_use_case_1.htm&release=264.0.0&type=5)**  
    Cumulus Bank and Financial Services want to send an SMS message to customers who have earned a new loyalty status.
4. **[Create the Audience Segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_steps_in_cdp.htm&release=264.0.0&type=5)**  
    Create and activate an audience segment for a loyalty status SMS campaign.
5. **[Activate the Segment and Add Related Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_step2.htm&release=264.0.0&type=5)**  
    When your segment is complete, the next step is to activate it, add, and filter related attributes in Data 360.
6. **[Review the Data in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_step3.htm&release=264.0.0&type=5)**  
    After the segment is activated, a data extension is added to the Marketing Cloud Engagement business unit that you identified in the activation.
7. **[Create an SMS Journey in Journey Builder](https://help.salesforce.com/s/articleView?id=data.c360_a_relatt_uc1_step4.htm&release=264.0.0&type=5)**  
    With the data extension located and content reviewed, Cumulus can now build the SMS campaign.
8. **[Use Case 2: Loyalty Status App Push Notification](https://help.salesforce.com/s/articleView?id=data.c360_a_mobile_push_use_case.htm&release=264.0.0&type=5)**  
    Cumulus Bank and Financial Services wants to use MobilePush to send an app notification to customers who have reached Gold loyalty status, and they're eligible to redeem a $100 gift card from their favorite food delivery service.
9. **[Create the Audience Segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_mobile_push_create_segment.htm&release=264.0.0&type=5)**  
    In Data 360 create an audience segment for a gold status notification campaign.
10. **[Activate the Segment and Add Related Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_mobile_push_activate_segment.htm&release=264.0.0&type=5)**  
    When your segment is complete, the next step is to activate it, add, and filter related attributes in Data 360.
11. **[Review Data in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=data.c360_a_mobile_push_review_data.htm&release=264.0.0&type=5)**  
    After the segment is activated, a data extension is added to the Marketing Cloud Engagement business unit that you identified in the activation.
12. **[Create a MobilePush Journey in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=data.c360_a_mobile_push_create_journey.htm&release=264.0.0&type=5)**  
    With the data extension located and content reviewed, Cumulus can now build the Push campaign.
13. **[Use Case 3: New Auto Policy Welcome Series](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_use_case_3.htm&release=264.0.0&type=5)**  
    Cumulus Bank and Financial Services wants to create a three part journey to welcome new auto policy holders that introduces them to their policy and benefits.
14. **[Create the Policy Segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_create_policy.htm&release=264.0.0&type=5)**  
    Create an audience segment for the auto policy welcome journey.
15. **[Activate the Segment, Add, and Filter Related Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_activate_attributes.htm&release=264.0.0&type=5)**  
    When your segment is complete, the next step is to activate it and add related attributes. Because this campaign is specific to users with new auto policies within a specific date range, add filters to prevent other policies from being sent to Marketing Cloud.
16. **[Locate the Data Extension in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_locate_data_extension.htm&release=264.0.0&type=5)**  
    After it’s activated, a data extension is added to the Marketing Cloud Engagement business unit identified in activation.
17. **[Compose the Email in Content Builder](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_compose_email.htm&release=264.0.0&type=5)**  
    Let’s walk through the steps to create the first welcome email in this campaign.
18. **[Create a Welcome Series in Journey Builder](https://help.salesforce.com/s/articleView?id=data.c360_a_ra_welcome_series.htm&release=264.0.0&type=5)**  
    Now that the emails are complete, you can create the journey.