---
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title: Real-Time Capabilities in Data 360
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_real_time_capabilities.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_real_time_capabilities.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 9d8ace388729cad39feaf9aa259be8bfc5a0aa34a7e7ea44a18b0c1c5bccf956
description: By using the real-time capabilities of Data 360, you can enable consistent, synchronized customer data across all platforms. Real-time features provide sub-second data processing across multiple customer interactions.
products:
  - Data 360
release: "264"
---
# Real-Time Capabilities in Data 360

By using the real-time capabilities of Data 360, you can enable consistent, synchronized customer data across all platforms. Real-time features provide sub-second data processing across multiple customer interactions.

For example, an ecommerce retailer can elevate shopping experiences by providing real-time personalized recommendations or next-best actions based on user behavior. The platform can target its top offers based on a customer's past purchases and current browsing activity.

To use real-time capabilities, you must first create a real-time data graph.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:27.548209366391184%"> <col style="width:72.45179063360881%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_data_graphs.htm&amp;release=264.0.0&amp;type=5" title="A data graph brings together structured data from your Data Model Objects (DMOs) in Data 360. It combines this data to create easy-to-use views of your information.">Data Graphs</a></td><td class="slds-cell-wrap" style="vertical-align:top;">A data graph combines and transforms normalized table data from data model objects (DMOs) into new, materialized views of your data.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_real_time.htm&amp;release=264.0.0&amp;type=5" title="Real-time identity resolution identifies customers in milliseconds so you can personalize your site or communications during an engagement.">Real-Time Identity Resolution</a></td><td class="slds-cell-wrap" style="vertical-align:top;">Merge customer profiles across devices, unifying unknown and known users in real time.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_real_time_data_action.htm&amp;release=264.0.0&amp;type=5" title="Create a real-time data action to send an alert or an event and get responses in real time. Use ‌a real-time data action to focus on real-time events and insights at different levels, such as the channel, product, account, service, or individual level.">Real-Time Data Action</a></td><td class="slds-cell-wrap" style="vertical-align:top;">Create a real-time data action that sends an alert or an event based on preconfigured rules and gets responses in real time.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_realtime_segment.htm&amp;release=264.0.0&amp;type=5" title="Create a real-time segment that completes on demand in milliseconds. To make the segment available in your real-time data graph, add the Segment ID and Timestamp fields from the segment membership DMO object to the real-time data graph. You can’t use a real-time segment with exclusion criteria and nested batch segments. You also can't use segment counts and manual publish with a real-time segment.">Real-Time Segments</a></td><td class="slds-cell-wrap" style="vertical-align:top;">Create a real-time segment that completes on demand in milliseconds.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_insights.htm&amp;release=264.0.0&amp;type=5" title="With insight features, you can define and calculate multidimensional metrics from your entire digital state stored in Data 360.">Enhance Data with Insights</a></td><td class="slds-cell-wrap" style="vertical-align:top;">Use real-time insights to build more complex personalization logic for your website.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_flow_builder_predictions.htm&amp;release=264.0.0&amp;type=5" title="Create automation using outputs from an activated model for decision-making. Predictive models that are activated in AI Models (formerly Einstein Studio) are surfaced in Flow as actions. You can use all flow types and choose a flow based on your goal. For example, if a business process requires user input or you want to display specific data to users, use a screen flow. If you want to automate possible actions to take after a record is created, updated, or deleted, use a record-triggered flow.">Real-Time Predictions in Flow Builder</a></td><td class="slds-cell-wrap" style="vertical-align:top;">Create automation using outputs from an activated model for decision-making.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_persnl.htm&amp;type=5&amp;language=en_US" target="_blank">Salesforce Personalization</a></td><td class="slds-cell-wrap" style="vertical-align:top;">Provide personalized experiences across Salesforce clouds.</td></tr></tbody></table>