---
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title: Increase Segment Refresh from Data 360 to the Activation Targets
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_rapid_segment_publish.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_rapid_segment_publish.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eb73052d74da53c6b29d110ecb09ba15fa3f491b1d654f97225a62a82a5e51a0
description: Increase the frequency of segment refresh and shorten publishing time for activations from Data 360 to the activation targets using Rapid Publish. When you create a segment, choose Rapid Publish to run on a daily schedule at a 1-hour or 4-hour interval.
products:
  - Data 360
release: "264"
---
# Increase Segment Refresh from Data 360 to the Activation Targets

Increase the frequency of segment refresh and shorten publishing time for activations from Data 360 to the activation targets using Rapid Publish. When you create a segment, choose Rapid Publish to run on a daily schedule at a 1-hour or 4-hour interval.

Segments using rapid publish are prioritized in the publish queue. You can configure lookback window for both publish types. After you create a segment, you can't change a standard publish to a rapid publish. Then activate to Marketing Cloud Engagement, Data Cloud, or file storage targets like Amazon S3, Microsoft Azure, SFTP, and Google Cloud Storage (GCS). You can create up to 20 segments with Rapid Publish.

You can use Rapid Publish in Incremental Refresh mode. For more information, see [Activation Refresh Types.](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_publish_types.htm&type=5&language=en_US)

Standard and rapid segments activate as data extensions in Marketing Cloud Engagement. Incremental Rapid Activations index based on the profile ID mapped to the subscriber key.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_example.png)

Example

A financial services company creates a standard segment targeting customers who viewed a loan product page in the last 30 days. They select rapid publish, set a 30-day lookback window, and configure a 1-hour interval running Monday through Friday so activation data reaches their marketing team throughout the business day.

#### See Also

- [_Salesforce Help_: Data 360 Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&release=264.0.0&type=5 "Guidelines define best practice recommendations to optimize your adoption of Data 360 for best performance. Limits are boundaries beyond which features are unavailable, performance is throttled, or usage billing charges are applied. Since Data 360 is built to scale, some limits can be adjusted to meet your business needs. Work with your account executive to find a solution that meets your goals.")