---
schema_version: "1"
id: 047a86a5634f2d429b3b663fdf2507dd469a611becd27ab5a60bc0fc4aa76bcb
title: Activate the Segment, Add, and Filter Related Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_ra_activate_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_ra_activate_attributes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1514fc3e81178e36237725b23ff3bc8fb3b51b4db23e21367c1ac00c8f07c561
description: When your segment is complete, the next step is to activate it and add related attributes. Because this campaign is specific to users with new auto policies within a specific date range, add filters to prevent other policies from being sent to Marketing Cloud.
products:
  - Data 360
release: "264"
---
# Activate the Segment, Add, and Filter Related Attributes

When your segment is complete, the next step is to activate it and add related attributes. Because this campaign is specific to users with new auto policies within a specific date range, add filters to prevent other policies from being sent to Marketing Cloud.

Set up a Marketing Cloud activation target before creating an activation.

1. In the Data 360 Segment tab, select the **New Auto Policy Holders** tab.
2. In the Activation section of the segment record, click **New**.
3. Select **Marketing Cloud Engagement-Cumulus BU** as the activation target or the destination of the segment data.
4. Confirm activation membership and click **Continue**.
5. Next click **Email** as the contact point (channel) for the campaign, and then click **Next**.
6. The Cumulus email has placeholders for personalization to include the customer’s first name, insurance policy type, and policy number. To make sure this information gets sent to Marketing Cloud, add attributes to the activation. Click **Add Attributes**.
    
    ![Add Attributes](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/newactivation.png)
7. In addition to Individual Id and Email Address, from the direct attribute list, select **First Name** and drag it to the canvas.
8. From the related attribute list:
    1. From **RA\_PolicyInformation\_02,** select: **Policy Number**, **Starting Date**, and **Product Type**.
    2. From **RA\_PolicyProducts**, select: **Product Type 1** and **Product Id**.
    3. From **RA\_Account02**, select: **Member Name**.
        
        ![Add Attributes](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/AddAttributes.png)
9. Click **Save**.
10. Next to RA\_PolicyInformation\_02, click **Add Filters**.
11. Select the **Product Type** attribute, set the Operator to **Is Equal To**, and add the value of Auto.
12. Select the **Starting Date** attribute, set the Operator to **Last number of months**, and add a value of 1.
13. Click **Done** and then click **Save**.
14. To set a limit to applicable attributes relevant to this marketing campaign, set the Max. # of Attribute Values field, to 2.
15. Because this campaign is based on new auto policy start dates, select **Starting Date** from the Sort By dropdown, and select **Most Recent** to define how to sort the data.
16. For RA\_PolicyProducts, sort by the Product ID from highest to lowest.
17. For RA\_Account02, sort by the Member ID from highest to lowest.
18. Click **Next**.
19. Name the activation New Auto Policy Holders and click **Done**.

The activation is sent to Marketing Cloud.

#### See Also

- [_Salesforce Help_: Create a Marketing Cloud Engagement Activation Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation_target.htm&type=5&language=en_US)
- [_Salesforce Help_: Create a Marketing Cloud Engagement Activation for a Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation.htm&type=5&language=en_US)
- [_Salesforce Help_: Activate Your Data with Related Profile Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_activate_data_related_attributes.htm&release=264.0.0&type=5 "Send more personalized communications by applying related attributes and filters. You can send related attributes to Marketing Cloud Engagement, Data Cloud, and cloud file storage platforms such as Amazon S3, SFTP, Microsoft Azure Blob Storage, and Google Cloud Storage (GCS).")
- [_Salesforce Help_: Considerations for Selecting Related Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_considerations_for_related_attributes.htm&release=264.0.0&type=5 "Related attributes are data fields that belong to data model objects (DMO) connected to your primary or activation DMO. These attributes help you access information from other objects that are linked through a defined relationship path. There’s a direct relationship with the DMO, related attributes, and the filters you can apply.")