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title: Party Data Model
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_party_data_model.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_party_data_model.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bf7f1f72bbad9b812c99aa97fae254c3cdbcd7a28e7b6fd737166ac7fdf72429
description: The Customer 360 Data Model party subject groups data model objects (DMO) that reflects contact information (personal or business) for a specific customer or account.
products:
  - Data 360
release: "264"
---
# Party Data Model

The Customer 360 Data Model party subject groups data model objects (DMO) that reflects contact information (personal or business) for a specific customer or account.

The term “party” can refer to a subject area, a DMO called Party Identification, or unique identifying fields in Data 360.

  
| Term | Description | How It’s Used |
| --- | --- | --- |
| Party Subject Area | The party subject area is a grouping of DMOs related to a contact’s data. | A subject area helps organize similar DMOs in a data model. |
| Party Identification DMO | A DMO that contains multiple fields about a contact, including identifiers and unique numbers, like a driver’s license. | Data stream data is mapped to this DMO. |
| Party Identification ID | A field in the Party Identification DMO. | This field is used as a primary key and the unique identifier of a contact. |
| Party | A field in the Party Identification DMO. | This reference ID is used as a foreign key. It’s also used in the Individual DMO. |

The party data model includes the individual, account, and, if using identity resolution, unified individual DMOs.

![small party overview data model diagram](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/DataCloud_PartyOverview_DataModel_082824_zh.png)

For more details and a larger image, visit the [Data Model Gallery](https://developer.salesforce.com/docs/platform/data-models/guide/party.html).

These DMOs are represented in the party subject area.

  
| DMO | Description | Reference Doc Link |
| --- | --- | --- |
| Account | A Data 360 DMO for how a party wants to interact with your company. | [Account DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_account_dmo.htm) |
| Account Contact | A Data 360 DMO for an individual who has a role specific to an account. | [Account Contact DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_account_contact_dmo.htm) |
| Contact Point Address | A Data 360 DMO based on the mailing address of a party. | [Contact Point Address DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_contact_point_address_dmo.htm) |
| Contact Point App | A Data 360 DMO for the software application of a party on a specific device. | [Contact Point App DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_contact_point_app_dmo.htm) |
| Contact Point Email | A Data 360 DMO for the email address of a party. | [Contact Point Email DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_contact_point_email_dmo.htm) |
| Contact Point Phone | A Data 360 DMO for the phone number of a party. | [Contact Point Phone DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_contact_point_phone_dmo.htm) |
| Contact Point Social | A Data 360 DMO for the social media information of a party. | [Contact Point Social DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_contact_point_social_dmo.htm) |
| Individual | A Data 360 DMO for contacts, customers, or other people interested in your company’s products or services. | [Individual DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_individual_dmo.htm) |
| Lead | A Data 360 DMO for a person or company that shows interest in your company’s products or services. | [Lead DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_lead_dmo.htm) |
| Party Identification | A Data 360 DMO for the ways to identify a party, for example, a driver’s license or a birth certificate. | [Party Identification DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_party_identification_dmo.htm) |