---
schema_version: "1"
id: 8264d1b3854066bacb2f337576a111eb202ddde623741c8349d341ee981856c1
title: Omnichannel Journey Solution Workflow
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_omni_workflow.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_omni_workflow.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6ac5e2d4e22855809b7c452d18066aaac13f5b0d9e4619e5e29fcf9e3ff0d597
description: Review the solution workflow for creating an omnichannel journey in Marketing Cloud Engagement using data from Data 360.
products:
  - Data 360
release: "264"
---
# Omnichannel Journey Solution Workflow

Review the solution workflow for creating an omnichannel journey in Marketing Cloud Engagement using data from Data 360.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d175246e41">Stage Data in <span>Data 360</span></th>
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d175246e46">Create an Omnichannel Audience in <span>Data 360</span></th>
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d175246e51">Configure Journey Settings in Marketing Cloud Engagement</th>
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          <td data-label="Stage Data in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d175246e41 ">
            <ul>
              <li>Define match rules for Identity Resolution to relate separate Individuals</li>

              <li>To prioritize values for Unified Individual, define Reconciliation Rules</li>

              <li>To select the MobilePush SubscriberKey, create a Calculated Insight </li>

            </ul>
          </td>

          <td data-label="Create an Omnichannel Audience in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d175246e46 ">
            <ul>
              <li>Create a segment to qualify the correct Unified Individuals</li>

              <li>Activate the audience with applicable contact points and attributes </li>

            </ul>
          </td>

          <td data-label="Configure Journey Settings in Marketing Cloud Engagement" class="slds-cell-wrap" style="vertical-align:top;" headers="d175246e51 ">
            <ul>
              <li>Update the send relationship on the activated data extension</li>

              <li>Configure journey entry to use the activated data extension audience</li>

              <li>Configure journey settings to use the desired send address</li>

              <li>Add consent or preference filters as needed</li>

            </ul>
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