---
schema_version: "1"
id: 34f205f83be2777fb9cc3416d27b751b9a31583118292a06ba49cd8da1f81de1
title: Cumulus Activates Segments and Adds Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mcdf_cumulus_att.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_cumulus_att.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3371263099ebfefc6fb6e8a3199380f246cb55d14ea967785bff072f894d1287
description: Because the team has chosen to create a Collective Core Audience Model, the marketer repeats these steps for each activation in their data foundation.
products:
  - Data 360
release: "264"
---
# Cumulus Activates Segments and Adds Attributes

Because the team has chosen to create a Collective Core Audience Model, the marketer repeats these steps for each activation in their data foundation.

1. After you publish segments, on the Activations tab, click **New**.
2. From the Activation list, select **Full Core Individual Audience**.
3. Select **Marketing Cloud Engagement-Cumulus BU** as the activation target or the destination of the segment data.
4. For the activation membership, select **Individual**, confirm, and click **Next**.
5. For the channels (contact points), select **Email** and **SMS**.
6. Confirm the path and source order for the email address and phone number, and then click **Next**.
7. Find and select this attribute: **Policy Address**
8. Click **Save**, then click **Next**.
9. Name the activation Individual Policy Information.
10. For a description, add Used for Marketing Cloud Engagement data foundation. Contains commonly used attributes for campaigns that reference an insurance policy.
11. Click Save.
12. Create an activation for the Unified Individual Policy Information and include only the recommended Policy Type attribute.
13. Repeat the steps for your Credit Information grouping of attributes.