---
schema_version: "1"
id: d4b091d5ade66df85ca23bf5cc1263f2f9a8c345b5faed50d3cb3d233639c0ae
title: Cumulus Creates Core Activations in Data 360
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mcdf_cumulus_act.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_cumulus_act.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 61c9055b943392637393ea6dc98f10886acbc56526a2b9e6fee6a6ac73932a9b
description: In this use case, to build their data foundation the Cumulus team creates Data 360 activations for their audiences to Marketing Cloud Engagement. These activations comprise their data foundation.
products:
  - Data 360
release: "264"
---
# Cumulus Creates Core Activations in Data 360

In this use case, to build their data foundation the Cumulus team creates Data 360 activations for their audiences to Marketing Cloud Engagement. These activations comprise their data foundation.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

Review [Create a segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation.htm&release=264.0.0&type=5 "After you create a segment in Data 360, you can publish it to an activation target.")

1. In Data 360, on the Segments tab, click **New**.
2. Name the segment Full Core Individual Audience and add a description.
3. Select a publishing schedule of **12 hours**.
4. Click **Edit Rules**.
5. From the attributes list, find the **DMO for Individual** and Data Source attributes and drag **Data Source** to the interface.
6. Set the operator to **Is Equal To**.
7. To qualify contacts in your Marketing Cloud Engagement account, enter your company’s enterprise ID. For example, SFMC1079707.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)
    
    Note Your company’s enterprise ID is unique. You can also add other criteria to qualify your full audience.
8. Click **Done** and then click **Save**.
9. If applicable, repeat these steps to create Unified Individual segments.