---
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id: 1725d319f563d3ea7c419f2ce903f560e2d183e105656673c9c5f4986c913c10
title: "Use Case: Cumulus Bank and Financial Services Event-Triggered Journeys"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mcdf_cumulus.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_cumulus.htm&release=264.0.0&type=5
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description: "Cumulus Bank and Financial Services want to integrate Data 360 with Marketing Cloud Engagement. They’re using Data 360 to establish a data foundation in Marketing Cloud Engagement. They then want to use the data foundation as part of their campaigns, including their initial customer campaign: a 30-day journey to welcome new auto policy holders and to introduce them to their policy and benefits."
products:
  - Data 360
release: "264"
---
# Use Case: Cumulus Bank and Financial Services Event-Triggered Journeys

Cumulus Bank and Financial Services want to integrate Data 360 with Marketing Cloud Engagement. They’re using Data 360 to establish a data foundation in Marketing Cloud Engagement. They then want to use the data foundation as part of their campaigns, including their initial customer campaign: a 30-day journey to welcome new auto policy holders and to introduce them to their policy and benefits.