---
schema_version: "1"
id: 96fd2aaed2215d0349b60959e76f088e31c535be932cf426792365ab98d0e62c
title: Create Your Core Activations in Data 360
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_mcdf_core.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_mcdf_core.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 63907afac2874031e2a046faaf67f96a8f109f24791c0ae7d9532903660d14b0
description: Let’s review the steps for creating your core activations in Data 360.
products:
  - Data 360
release: "264"
---
# Create Your Core Activations in Data 360

Let’s review the steps for creating your core activations in Data 360.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

1. [Create a segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_segment.htm&release=264.0.0&type=5 "Create a standard segment based on a data model object and then publish the segment to activation targets.") at the Individual level that represents your full audience as active segment members. Then create a Unified Individual segment.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:50%">
              <col style="width:50%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e87">Implementation Pattern</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e90"><span>Data 360</span> Segments</th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e87 ">Core Audience Model</td>

                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e90 ">
                  <ul>
                    <li>Full Individual audience</li>

                    <li>Full Unified Individual audience </li>

                  </ul>
                </td>

              </tr>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e87 ">Collective Core Audience model</td>

                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e90 ">
                  <ul>
                    <li>Full Individual audience</li>

                    <li>Full Unified Individual audience </li>

                  </ul>
                </td>

              </tr>
            </tbody>
          </table>
2. Depending on your data strategy, a marketer [creates one or more Data 360 activations](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation_target.htm&release=264.0.0&type=5 "To publish segments and batch data model objects (DMO) to Marketing Cloud Engagement business units, create an activation target in Data 360.") to Marketing Cloud Engagement based on each full audience segment.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:33.33333333333333%">
              <col style="width:33.33333333333333%">
              <col style="width:33.33333333333333%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e173">Implementation Pattern</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e176"><span>Data 360</span> Segments</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e181">Example <span>Data 360</span> Activations </th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e173 ">Core Audience Model</td>

                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e176 ">
                  <ul>
                    <li>Full Individual audience</li>

                    <li>Full Unified Individual audience </li>

                  </ul>
                </td>

                <td data-label="Example Data 360 Activations" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e181 ">
                  <ul>
                    <li>MC Core All Individuals</li>

                    <li>MC Core All Unified Individuals</li>

                  </ul>
                </td>

              </tr>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e173 ">Collective Core Audience model</td>

                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e176 ">
                  <ul>
                    <li>Full Individual audience</li>

                    <li>Full Unified Individual audience </li>

                  </ul>
                </td>

                <td data-label="Example Data 360 Activations" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e181 ">
                  <ul>
                    <li>MC Individuals Identity &amp; Consent</li>

                    <li>MC Individuals Subscriptions &amp; Preferences</li>

                    <li>MC Individuals Demographics &amp;
                      Psychographics</li>

                    <li>MC Individuals ecommerce Data</li>

                    <li>MC Unified Individuals Demographics &amp;
                      Psychographics</li>

                    <li>MC Unified Individuals ecommerce </li>

                  </ul>
                </td>

              </tr>
            </tbody>
          </table>
3. Select channels and contact points for your activations.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:25%">
              <col style="width:25%">
              <col style="width:25%">
              <col style="width:25%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e280">Implementation Pattern</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e282"><span>Data 360</span> Segments</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e286">Example <span>Data 360</span> Activations </th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e291">Channels Activated in <span>Data 360</span></th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e280 ">Core Audience Model</td>
                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e282 ">
                  <ul>
                    <li>Full Individual audience</li>
                    <li>Full Unified Individual audience </li>
                  </ul>
                </td>
                <td data-label="Example Data 360 Activations" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e286 ">
                  <ul>
                    <li>MC Core All Individuals</li>
                    <li>MC Core All Unified Individuals</li>
                  </ul>
                </td>
                <td data-label="Channels Activated in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e291 ">
                  <ul>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                  </ul>
                </td>
              </tr>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e280 ">Collective Core Audience model</td>
                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e282 ">
                  <ul>
                    <li>Full Individual audience</li>
                    <li>Full Unified Individual audience </li>
                  </ul>
                </td>
                <td data-label="Example Data 360 Activations" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e286 ">
                  <ul>
                    <li>MC Individuals Identity &amp; Consent</li>
                    <li>MC Individuals Subscriptions &amp; Preferences</li>
                    <li>MC Individuals Demographics &amp; Psychographics</li>
                    <li>MC Individuals ecommerce Data</li>
                    <li>MC Unified Individuals Demographics &amp; Psychographics</li>
                    <li>MC Unified Individuals ecommerce </li>
                  </ul>
                </td>
                <td data-label="Channels Activated in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e291 ">
                  <ul>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                  </ul>
                </td>
              </tr>
            </tbody>
          </table>
4. For each activation, the marketer organizes and includes the commonly used attributes that the team has chosen.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:20%">
              <col style="width:20%">
              <col style="width:20%">
              <col style="width:20%">
              <col style="width:20%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e367">Implementation Pattern</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e369"><span>Data 360</span> Segments</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e373">Example <span>Data 360</span> Activations </th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e378">Channels Activated in <span>Data 360</span></th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d231260e382">Example Attributes Activated in <span>Data 360</span>
                </th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e367 ">Core Audience Model</td>
                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e369 ">
                  <ul>
                    <li>Full Individual audience</li>
                    <li>Full Unified Individual audience </li>
                  </ul>
                </td>
                <td data-label="Example Data 360 Activations" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e373 ">
                  <ul>
                    <li>MC Core All Individuals</li>
                    <li>MC Core All Unified Individuals</li>
                  </ul>
                </td>
                <td data-label="Channels Activated in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e378 ">
                  <ul>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                  </ul>
                </td>
                <td data-label="Example Attributes Activated in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e382 ">
                  <ul>
                    <li>First name, email opt-in, lifetime value</li>
                    <li>Employment status, lifetime value, date last purchased </li>
                  </ul>
                </td>
              </tr>
              <tr class="">
                <td data-label="Implementation Pattern" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e367 ">Collective Core Audience model</td>
                <td data-label="Data 360 Segments" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e369 ">
                  <ul>
                    <li>Full Individual audience</li>
                    <li>Full Unified Individual audience </li>
                  </ul>
                </td>
                <td data-label="Example Data 360 Activations" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e373 ">
                  <ul>
                    <li>MC Individuals Identity &amp; Consent</li>
                    <li>MC Individuals Subscriptions &amp; Preferences</li>
                    <li>MC Individuals Demographics &amp; Psychographics</li>
                    <li>MC Individuals ecommerce Data</li>
                    <li>MC Unified Individuals Demographics &amp; Psychographics</li>
                    <li>MC Unified Individuals ecommerce </li>
                  </ul>
                </td>
                <td data-label="Channels Activated in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e378 ">
                  <ul>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                    <li>Email &amp; SMS</li>
                  </ul>
                </td>
                <td data-label="Example Attributes Activated in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d231260e382 ">
                  <ul>
                    <li>First name, email opt-in, SMS opt-in</li>
                    <li>Account alerts, promotional messages</li>
                    <li>Country, gender, lifestyle</li>
                    <li>Lifetime value, rewards point</li>
                    <li>Employment status, lifestyle type</li>
                    <li>Lifetime value, date last purchased </li>
                  </ul>
                </td>
              </tr>
            </tbody>
          </table>