---
schema_version: "1"
id: 3a15e10dfb5e81728a30922f6ef6b82b61f455db4667f19c246e7297adb7f818
title: Identity Resolution Match Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_match_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_match_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 90a699c264e450f3db2853fe1336b690fe6c903a20e525cb9edefdf67c8287f7
description: Match rules tell Data 360 which profiles to unify during the identity resolution process. Each match rule contains one or more criteria. Profiles are matched when all criteria within a match rule are satisfied.
products:
  - Data 360
release: "264"
---
# Identity Resolution Match Rules

Match rules tell Data 360 which profiles to unify during the identity resolution process. Each match rule contains one or more criteria. Profiles are matched when all criteria within a match rule are satisfied.

Create multiple match rules to widen matching options. A unified profile is created if any single match rule is activated.

Match rules can be created only on certain objects. Available objects vary depending on whether you’re matching individuals or accounts. Ensure these objects are properly mapped to make them available for identity resolution.

- When matching accounts—Account, Contact Point Address, Contact Point Phone, Contact Point Email, Party Identification
- When matching individuals—Individual, Contact Point Address, Contact Point App, Contact Point Email, Contact Point Phone, Contact Point Social, Party Identification

Use criteria to determine how strict each match rule is. Consider adding more criteria if accuracy is your top priority. You’re more likely to create unique unified profiles with more criteria in your match rules. If increased consolidation is a priority, reduce the number of criteria to allow profiles to more easily be matched.

- **[Identity Resolution Match Rule Terminology](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_match_rule_terms.htm&release=264.0.0&type=5)**  
    Understand the roles that match rules, match criteria, and match methods play in identity resolution rulesets. Adding, adjusting, and removing match rules, match criteria, and match methods can change the consolidation rate of the overall ruleset.
- **[Configure Identity Resolution Match Rules](https://help.salesforce.com/s/articleView?id=data.c360_a_match_rules_configure.htm&release=264.0.0&type=5)**  
    Specify how identity resolution identifies matching records in Data 360.
- **[Identity Resolution Match Methods](https://help.salesforce.com/s/articleView?id=data.c360_a_match_rules_criteria_fuzzy_normalized.htm&release=264.0.0&type=5)**  
    Match rule methods determine how source data is transformed for comparison during matching. Changing the match method on a field typically changes the consolidation rate based on that field.
- **[Advanced Match Criteria Settings](https://help.salesforce.com/s/articleView?id=data.c360_a_match_rules_advanced_settings.htm&release=264.0.0&type=5)**  
    Access match rule modifier settings in Advanced Match Criteria Settings for each match rule.
- **[Default and Custom Match Rules](https://help.salesforce.com/s/articleView?id=data.c360_a_match_rules_criteria.htm&release=264.0.0&type=5)**  
    Identity resolution provides out-of-the-box, default match rules for different types of matching. Use custom match rules to resolve use cases that aren’t covered by default rules. Developing balanced, effective sets of match rules across different types of criteria improves consolidation rates for individuals and accounts.

#### See Also

- [_Salesforce Help_: Data Mapping Requirements](https://help.salesforce.com/s/articleView?id=data.c360_a_required_data_mappings.htm&release=264.0.0&type=5 "Mappings and relationships are set up automatically only for data streams that are deployed through standard data bundles. However, you must ensure that the required mappings and relationships are set up properly for custom data streams.")
- [_Salesforce Help_: Select Unified Individual for Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_unified_profile_activation.htm&release=264.0.0&type=5 "To take advantage of identity resolution, use the Unified Individual data model object (DMO) as the Activation Membership. With identity resolution, you combine data from disparate data sources to create one Unified Individual. When selecting Unified Individual as the DMO, the Individual ID attribute is included and not the Unified Individual ID.")
- [_Salesforce Help_: Customer 360 Data Model: Individual and Contact Points](https://help.salesforce.com/s/articleView?id=data.c360_a_cloud_information_model_individual_and_contact_points.htm&release=264.0.0&type=5 "When using the Customer 360 Data Model, Data 360 prepares a list of Salesforce-published objects, fields, metadata, and relationships to ensure consistency across applications and business processes. Individual and contact point objects are important concepts for successful and complete data streams.")