---
schema_version: "1"
id: 8b4bf78c76606ec17b32ac28c44ca572e72867466a7b86e13caf3a244f51399c
title: Data 360 Marketing Agent Considerations and Troubleshooting
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_marketing_agent_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_marketing_agent_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0b6e7454969b4268a7000f19646156cd8cc16e4464819709d375df1b52a5eb14
description: Review the limits of the Data 360 Marketing Agent, and fix common problems such as missing criteria, a delayed response, or an attribute the agent can’t reach.
products:
  - Data 360
release: "264"
---
# Data 360 Marketing Agent Considerations and Troubleshooting

Review the limits of the Data 360 Marketing Agent, and fix common problems such as missing criteria, a delayed response, or an attribute the agent can’t reach.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

## Considerations

- Use the agent in one mode at a time. Don’t mix creating a segment from a Data 360 page with adding filters on the canvas by navigating between those pages in the same conversation.
- Prefer the segment canvas when you want to add filters. The canvas gives you better feedback and lets you validate the segment as the agent works. Save the segment yourself; the agent doesn’t save.
- The agent adds and builds filter criteria. It can’t remove or edit existing filters. Delete filters in the segment canvas.
- The agent reads the last saved version of a segment. It can’t see unsaved changes on your canvas, so save before asking it to work with the current criteria.
- The summary the agent gives after creating a segment can omit part of your request. Always check the criteria in the segment canvas.
- If your request names a DMO or calculated insight that isn’t mapped, or that doesn’t appear in the attribute library on the left of the segment canvas, the agent can skip those objects without telling you. It then continues with the filters it can create. Check the canvas to confirm that every condition you asked for is present.
- For highly complex requests, results can be inaccurate. Break the request into smaller parts and build the filters separately.

## Troubleshoot the Data 360 Marketing Agent

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d141537e103">Problem</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d141537e106">Troubleshooting Suggestions</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">A condition you asked for is missing from the segment.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>Check the criteria in the segment canvas rather than the agent’s summary.
                  Requests involving a spend or a total can be matched to an existing calculated
                  insight that satisfies the amount but not the timeframe. Ask the agent to add
                  the missing condition, or add it yourself in the canvas.</li>

                <li>The same thing can happen when the request names a DMO or calculated insight
                  that isn’t mapped or that doesn’t appear in the attribute library. The agent can
                  ignore the missing object and proceed with the filters it can create, without
                  telling you that something was skipped. Compare the canvas to your original
                  request. If a condition is missing, name the object or attribute more
                  specifically, or add the filter yourself.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">Results are inaccurate.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>Check that the Data 360 Data Q&amp;A Agent is enabled. The Data 360 Marketing
                  Agent relies on it to return accurate results. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_enable_data_qna_agent.htm&amp;release=264.0.0&amp;type=5" title="Turn on the Data 360 Data Q&amp;A Agent and Metadata Knowledge Graph and Semantic Enrichments features to start asking natural language questions about your data.">Enable Data 360
                    Data Q&amp;A Agent</a>.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">The agent says an attribute can’t be connected to your Segment On
              object.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>No path exists between the two objects in your data model. Traversable paths
                  come from the derived relationships that match and reconciliation rules
                  generate. Choose an attribute the agent offers as an alternative. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_segment_canvas_interface.htm&amp;release=264.0.0&amp;type=5" title="Use the segment canvas in Data 360 to select direct and related attributes to narrow down a created segment to your target audience.">Segment
                    Canvas</a>.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">The agent offers an attribute that then fails.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>The agent can offer an attribute that identifies a record or links two
                  objects. Those attributes don’t appear in the segment canvas, so you can’t
                  filter on them. Choose a different attribute. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_segment_canvas_interface.htm&amp;release=264.0.0&amp;type=5" title="Use the segment canvas in Data 360 to select direct and related attributes to narrow down a created segment to your target audience.">Segment Canvas</a>.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">The <strong class="uicontrol">Add filters</strong> button doesn’t appear.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>The button appears in the Agentforce panel, directly beneath the agent’s
                  response, not on the segment canvas. If the agent tells you the button is ready
                  on the canvas, look in the panel.</li>

                <li>The button also appears inconsistently, depending on whether the agent treated
                  your request as editing the segment you have open or as creating a new one. If
                  the button is missing, stay on the canvas, ask again, and name the segment you
                  have open. Then save the segment yourself.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">The agent asks the same question repeatedly.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>When the agent restarts a request, it asks again about the segment type and
                  publish schedule. Answer it again to continue.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Problem" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e103 ">The agent shows Something went wrong. Try again.</td>

            <td data-label="Troubleshooting Suggestions" class="slds-cell-wrap" style="vertical-align:top;" headers="d141537e106 ">
              <ul>
                <li>The agent backend can take longer than expected to respond. The Agentforce
                  panel then shows
                  <pre class="line-numbers slds-box slds-box_x-small slds-theme_shade slds-m-top_medium slds-m-bottom_medium slds-scrollable_x"><code>Something went wrong</code></pre>. Reply with
                  <kbd>continue</kbd>. The agent picks up where it left off and can
                  finish the request.
                </li>

                <li>This can happen after you answer a numbered list of attribute options. For
                  example, you ask the agent to add a filter, it offers two attributes, you reply
                  1, and the panel shows the error. Type <kbd>continue</kbd> instead
                  of starting over.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [_Salesforce Help_: Troubleshoot Segment Errors](https://help.salesforce.com/s/articleView?id=data.c360_a_segmentation_troubleshooting.htm&release=264.0.0&type=5 "Get tips for solving the most common segment errors in Data 360.")
- [_Salesforce Help_: Segment Canvas](https://help.salesforce.com/s/articleView?id=data.c360_a_segment_canvas_interface.htm&release=264.0.0&type=5 "Use the segment canvas in Data 360 to select direct and related attributes to narrow down a created segment to your target audience.")
- [_Salesforce Help_: Publish a Segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_publish_segment.htm&release=264.0.0&type=5 "After defining your segment in Data 360, you can publish it to your activation targets whenever you want or based on a schedule when the segment was created. The standard publish schedule is 12 or 24 hours. You can also change the segment schedule by editing its properties. When you’ve reached the segment publish concurrency limit, Data 360 defers the publish of other segments. This deferral continues until the number of simultaneously running segments falls below the limit. This means that a segment scheduled at a specific time sometimes doesn’t start publishing at its scheduled time.")