---
schema_version: "1"
id: b8cf27cc42ace751d325c06a09e9b07b7968a380aa3a1435149f2940ed3626f3
title: Workflow
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_loy_mgmt_workflow.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_workflow.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7ff606f148cb68ea897577250e33c83b2eff6d4489b37139397a861fa2cc7fe0
description: Learn how data flows through the configurations when you welcome new loyalty members to your program.
products:
  - Data 360
release: "264"
---
# Workflow

Learn how data flows through the configurations when you welcome new loyalty members to your program.

## Workflow for the Loyalty Welcome Journey

![Workflow diagram for welcoming new shoppers to a loyalty program](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/loyalty_mgmt_signup_welcomejourney.png)

- Shopper joins the Loyalty Program by signing up online or in-store. (1)
- The Commerce and OMS systems send the member and order information to Loyalty Management using the API. (2)
- Loyalty Management receives member enrollment and updates membership tiers and points based on the defined loyalty programs. (3)
- A Salesforce data entry event identifies the new loyalty program member and triggers a Marketing Cloud Engagement Loyalty Welcome journey. (4)

## Understanding the Flow of Data

![Workflow diagram of customer data through Commerce/OMS, Loyalty Management, and Marketing Cloud](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/loyalty_mgmt_signup_dataflow.png)

- To send member information and reward transactions to Loyalty Management from Commerce, OMS, and POS systems, implement API processes.
- To replicate loyalty data in Marketing Cloud Engagement, [implement Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_connect_the_clouds.htm&type=5&language=en_US) and [synchronize Loyalty Management data extensions](https://help.salesforce.com/s/articleView?id=xcloud.content_block.htm&type=5&language=en_US).
- To enter subscribed loyalty members into a Loyalty Welcome Journey, use a Salesforce Data Entry Event.

#### See Also

- [_Salesforce Help_: Synchronized Data Sources Best Practices](https://help.salesforce.com/s/articleView?id=mktg.mc_co_implement_synchronized_data_sources_best_practices.htm&type=5&language=en_US)