---
schema_version: "1"
id: b61356af23d057856e369133be65a0976c60385e196f697b5ef4451e65ba9792
title: Welcome New Loyalty Members to Your Program
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_loy_mgmt_home.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_home.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 750c945fca47c7cd560487cb11929b53cd6229794c746f61d4778ae0245354ab
description: Send personalized messages to new loyalty members to educate them on program benefits.
products:
  - Data 360
release: "264"
---
# Welcome New Loyalty Members to Your Program

Send personalized messages to new loyalty members to educate them on program benefits.

## Get Started

This solution kit helps you:

- Increase loyalty program engagement
- Engage new loyalty members
- Increase loyalty program member LTV

## Required Products

- Commerce and Order Management Solutions (OMS)
- Loyalty Management
- Marketing Cloud Connect
- Marketing Cloud Engagement

## Other Recommended Technology

- B2C Commerce
- Salesforce OMS
- Service Cloud

1. **[Workflow](https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_workflow.htm&release=264.0.0&type=5)**  
    Learn how data flows through the configurations when you welcome new loyalty members to your program.
2. **[Design Considerations](https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_considerations.htm&release=264.0.0&type=5)**  
    Keep these design considerations in mind when you welcome new loyalty members to your program.
3. **[Configurations](https://help.salesforce.com/s/articleView?id=data.c360_a_loy_mgmt_conf.htm&release=264.0.0&type=5)**  
    Use these configuration steps to welcome new loyalty members to your program.

#### See Also

- [_Salesforce Help_: Configure Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_configure_the_marketing_cloud.htm&type=5&language=en_US)