---
schema_version: "1"
id: 0c39aa3af1dd4de80dd0f9d5983b16506e0a9691ccc68c438e04bc6559c959e8
title: Customer Data Platform Limits and Guidelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_limits_and_guidelines_cdp.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines_cdp.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6675be1b7e51d90c544331c68a271a0cff2c36a49bd07dd9c61ef6c88cd32fcb
description: Guidelines define best practice recommendations to optimize the adoption of Data 360 by Customer Data Platform customers for best performance. Limits are boundaries beyond which features are unavailable, performance is throttled, or usage billing charges are applied. This article is about the legacy Customer Data Platform license, which is no longer available for purchase.
products:
  - Data 360
release: "264"
---
# Customer Data Platform Limits and Guidelines

Guidelines define best practice recommendations to optimize the adoption of Data 360 by Customer Data Platform customers for best performance. Limits are boundaries beyond which features are unavailable, performance is throttled, or usage billing charges are applied. This article is about the legacy Customer Data Platform license, which is no longer available for purchase.

Some limits and guidelines vary by edition or org type, such as when using Data 360 in a Developer org.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note Some limits, guidelines, and usage billing calculations differ depending on your org’s license.

For billing information, refer to this additional document if your Data 360 org is operating under a Customer Data Platform license.

- [Customer Data Platform Billable Usage Calculations](https://help.salesforce.com/s/articleView?id=data.c360_a_billing.htm&release=264.0.0&type=5 "Previously named Customer Data Platform orgs are billed based on contracted entitlements. Understanding which usage is included for billing helps you make data management decisions.")

For a list of documents related to other licenses, see this document instead.

- [Data 360 Licenses, Billing, and Limits](https://help.salesforce.com/s/articleView?id=data.c360_a_licenses_billing_limits.htm&release=264.0.0&type=5 "How you pay for data services provided by Data 360 depends on how your Data 360 org is licensed. Your licenses determine both billing method and limits for your org. We recommend working with your account exec before buying Data 360 or when your contract renews to ensure your license is the best choice based on your usage and growth potential.")

Contact your account executive if you aren’t sure which documents apply to you.

## General Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:26.879271070615037%">
          <col style="width:22.779043280182236%">
          <col style="width:22.779043280182236%">
          <col style="width:27.5626423690205%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e102">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e105">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e108">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e111">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Location of data storage</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>To determine the location of your instance, refer to the Infrastructure &amp;
                  Sub-processors sections of<a href="https://www.salesforce.com/company/legal/trust-and-compliance-documentation/" target="_blank"> Trust and Compliance Documentation</a></li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Number of anonymous profiles</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>Total Number of Known Profiles x 5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">For example, if you have 100 known profiles in your account, you can have 500
              anonymous profiles.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Number of <span>Data 360</span> permission set licenses </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>500</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">Learn about <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_userpermissions.htm&amp;release=264.0.0&amp;type=5" title="A permission set defines the level of access and visibility that Salesforce users have to data and features in Data 360. Depending on your license, there are several standard permission sets provided for Data 360. The Salesforce admin assigns permission sets to users. We don’t recommend creating a custom permission set for Data 360 access, however you can combine the permissions sets with other Salesforce permission sets.">Data 360 Standard Permission Sets</a>,
              <a href="https://help.salesforce.com/s/articleView?id=platform.perm_sets_considerations.htm&amp;type=5&amp;language=en_US" target="_blank">Permission Set Considerations</a>, and <a href="https://help.salesforce.com/s/articleView?id=xcloud.overview_limits_general.htm&amp;type=5&amp;language=en_US" target="_blank">Salesforce Features and Edition
                Allocations</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Number of data spaces</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>Depends on the number of licenses purchased</li>

                <li>When using <span>Data 360</span> in a Developer org: 1</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">
              <p>Learn more about licenses in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;type=5&amp;language=en_US" target="_blank"><u><span>Data 360</span> Standard Editions
                    and Licenses</u></a>.</p>
              <p style="margin-bottom:0;">In developer orgs, the default data space is the only
                data space.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Data Spaces permission sets</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>1 per data space</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">
              <p>Data spaces permission sets can’t be included in permission set groups.</p>
              <p style="margin-bottom:0;">Data
                spaces permissions sets aren’t counted against the Number of <span>Data 360</span> Permission Set Licenses limit. </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Unsupported features</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>Data Kits: Marketing Cloud Engagement data streams aren’t installable</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Unsupported orgs</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">
              <ul>
                <li>Professional Edition orgs</li>

                <li>Government Cloud</li>

                <li>Sandbox orgs</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e102 ">Data Cloud One connections</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e105 ">Not available</td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e108 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e111 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Activation Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.7027027027027%">
          <col style="width:22.522522522522525%">
          <col style="width:22.522522522522525%">
          <col style="width:27.25225225225226%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e378">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e381">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e384">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e387">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Scheduled activation publish frequency</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>Minimum: 12 hours</li>

                <li>Maximum: 24 hours</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Learn more in
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_activations_publish_history.htm&amp;type=5&amp;language=en_US" target="_blank">Review Publish History of Your
                Activation</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Total number of attributes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Learn more about attributes in
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_add_activation_target.htm&amp;type=5&amp;language=en_US" target="_blank">Create Activation for a Segment</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Number of segments to an activation target</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>1</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Each segment can be sent to an activation target one time. Learn more in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_add_activation_target.htm&amp;release=264.0.0&amp;type=5" title="After you create a segment in Data 360, you can publish it to an activation target.">Create Activation for
                a Segment</a>. </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Number of activation targets total</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>300</li>

                <li>When using <span>Data 360</span> in a Developer org: 15</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">An activation target is information stored for a given activation platform,
              which is the location that a segment’s data is being sent to during the activation
              process.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Total number of activations</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>Total Number of Contracted Segment Publishes x 4</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">For example, if you purchased 100 segments, you can create up to 400
              activations. </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Total number of activations with related attributes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li> 10,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Use up to 100 activations with related attributes. After reaching that limit,
              choose to delete related attributes from existing activations or create activations
              with only direct attributes.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Total number of related attributes per activation</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>300 across no more than 4 data model objects in the same path</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Learn more in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_considerations_for_related_attributes.htm&amp;release=264.0.0&amp;type=5" title="Related attributes are data fields that belong to data model objects (DMO) connected to your primary or activation DMO. These attributes help you access information from other objects that are linked through a defined relationship path. There’s a direct relationship with the DMO, related attributes, and the filters you can apply.">Considerations for Selecting Related Attributes in Data 360 Activations</a>.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Maximum records in a segment with related attributes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>150 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">If the segment has more than 10 million records and contains related attributes
              when you publish, the segment doesn’t activate. Learn more in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_considerations_for_related_attributes.htm&amp;release=264.0.0&amp;type=5" title="Related attributes are data fields that belong to data model objects (DMO) connected to your primary or activation DMO. These attributes help you access information from other objects that are linked through a defined relationship path. There’s a direct relationship with the DMO, related attributes, and the filters you can apply.">Considerations for Selecting Related Attributes in Data 360 Activations</a>.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Maximum levels away from the Activation Membership DMO with related
              attributes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Choose attributes from DMOs 5 levels away from your selected Activation
              Membership DMO. Learn more in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_considerations_for_related_attributes.htm&amp;release=264.0.0&amp;type=5" title="Related attributes are data fields that belong to data model objects (DMO) connected to your primary or activation DMO. These attributes help you access information from other objects that are linked through a defined relationship path. There’s a direct relationship with the DMO, related attributes, and the filters you can apply.">Considerations for Selecting Related Attributes in Data 360 Activations</a>.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Maximum number of related attribute records selected</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>25</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">Select the number of records sent for a given attribute in your Activation
              payload.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Number of ad audience activations to ad audience partners</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>3 ad audience activations</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">
              <p>Additional add audience activations are available for purchase. </p>
              <p>The ad
                audience partners are Google Ads, Meta (Facebook), and Amazon Ads.</p>
              <p>One ad
                audience allows a customer to activate one segment to an ad audience
                partner.</p>
              <p>For example, sending one segment to a Meta account and one segment
                to a Google account equals two ad audiences.</p>
              <p style="margin-bottom:0;">If a customer purchases 10
                additional ad audience activations, then the total number will be 13 since it
                comes with 3 and 10 were purchased. </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Number of activation records processed per org per year for each ad
              audience</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>85 billion</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">For example, customers with three ad audiences can consume up to 255 billion
              activation records processed in a 12-month period.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e378 ">Maximum number of characters for file storage activation</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e381 ">
              <ul>
                <li>200</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e384 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e387 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## AI Models (formerly Einstein Studio) Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:23.293172690763047%">
          <col style="width:20.08032128514056%">
          <col style="width:20.08032128514056%">
          <col style="width:36.54618473895582%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e802">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e805">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e808">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e811">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Clustering Models (Beta): Number of fields allowed for training</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>Minimum: 3</li>

                <li>Maximum: 50</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Clustering Models (Beta): Number of text and date fields allowed for
              training</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Clustering Models (Beta): Number of rows required for training</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>Minimum: 400</li>

                <li>Maximum: 20 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Connected Models (Bring Your Own Model (BYOM)): Maximum number of input
              variables for an AI model per tenant</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Models (Created From Scratch): Maximum number of input variables for an
              AI model per tenant</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>50</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Legacy Models Only (Created From Scratch): Numeric variables are
              considered continuous fields</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">&nbsp;</td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <a name="c360_a_limits_and_guidelines_cdp__image_hsy_nlq_q2c"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" id="c360_a_limits_and_guidelines_cdp__image_hsy_nlq_q2c" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Models (Created From Scratch): Number of unique categories per model
              variable</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 "><a name="c360_a_limits_and_guidelines_cdp__ul_uml_wdq_q2c"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_uml_wdq_q2c">
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <a name="c360_a_limits_and_guidelines_cdp__image_owb_slq_q2c"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" id="c360_a_limits_and_guidelines_cdp__image_owb_slq_q2c" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">
              <p>If a text variable has more than 100 unique categories, the top 100 (ranked by
                occurrence) will remain unique. Any remaining categories are grouped into an "Other"
                category. Null values in <strong class="uicontrol">Date</strong>, <strong class="uicontrol">Date
                  Time</strong>, and <strong class="uicontrol">Text</strong> variables are grouped into a
                separate "Null" category. </p>
              <p>Missing numeric values are placed in an "Unspecified"
                category.</p>
              <p style="margin-bottom:0;">While the category limit is 100 based on data provided, it's
                possible to have 102 categories.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Models (Created From Scratch): Minimum number of occurrences required to
              consider a single text value as unique for model training</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 "><a name="c360_a_limits_and_guidelines_cdp__ul_cld_s2q_q2c"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_cld_s2q_q2c">
                <li>25</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 "><a name="c360_a_limits_and_guidelines_cdp__image_k54_s2q_q2c"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" id="c360_a_limits_and_guidelines_cdp__image_k54_s2q_q2c" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span></td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Models (Created From Scratch): Minimum number of rows</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>400</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Models (Created From Scratch): Maximum number of rows</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>20 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">For the XGBoost algorithm, we automatically use a representative sample of only
              5 million rows from the 20 million provided.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">Custom Models (Created From Scratch): Maximum number of concurrent model
              training jobs per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 "><a name="c360_a_limits_and_guidelines_cdp__ul_rx2_z2q_q2c"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_rx2_z2q_q2c">
                <li>2</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">Any additional model training jobs remain queued until a job opens up.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">All Predictive Models: Maximum number of active prediction jobs per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">All Predictive Models: Maximum number of inference calls per month</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>500 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">All Predictive Models: Maximum number of active models</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e802 ">All Predictive Models: Maximum number of rows for each inference request to an
              external provider</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e805 ">
              <ul>
                <li>200</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e808 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e811 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Calculated Insights Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:29.894736842105264%">
          <col style="width:21.052631578947366%">
          <col style="width:21.052631578947366%">
          <col style="width:28.000000000000004%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1214">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1217">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e1220">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1223">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">How often calculated insights are processed</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>Multiple times a day</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">
              <p>Insights are processed one time a day to multiple times a day depending on the
                volume of data and complexity of queries.</p>
              <p style="margin-bottom:0;">Calculated insights don't run if there
                are no changes to source data, object mappings, or configurations, or if you’ve
                already reached the per-insight oo per-org process limit.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum number of times a calculated insight can be manually processed in any
              24-hour period</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>30 per calculated insight</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum calculated insights execution time</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>2 hours</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">
              <p>Insights that run for longer than 2 hours may be terminated by the system.</p>
              <p style="margin-bottom:0;">If
                a calculated insight runs for longer than two hours, review your data shape and
                optimize it. </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum number of nested calculated insights</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>4</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">Refers to how many existing insights you can use within a new insight.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum number of dimensions per calculated insight</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">A dimension contains a qualitative value, such as a product name, date, or
              profile ID.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum number of measures per calculated insight</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>50</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">A measure is a quantitative aggregated value, such as an average or total
              amount.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Total number of calculated insights per tenant</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>300</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">A tenant is a specific org or instance in Salesforce. </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum number of real-time insights</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>Real-time insights aren't available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1214 ">Maximum number of real-time insight fields (dimensions and measures)</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1217 ">
              <ul>
                <li>Real-time insights aren't available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1220 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1223 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Data Actions Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:30.04201680672269%">
          <col style="width:21.008403361344538%">
          <col style="width:21.008403361344538%">
          <col style="width:27.941176470588236%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1488">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1491">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e1494">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1497">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1488 ">Total number of data actions per tenant</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1491 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1494 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1497 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1488 ">Total number of data action targets per tenant</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1491 ">
              <ul>
                <li>3</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1494 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1497 ">This limit is enforced by the UI.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1488 ">Total number of rules per data action</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1491 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1494 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1497 ">Refers to the number of filter rules in a data action definition.</td>

          </tr>
        </tbody>
      </table>

## Data Explorer Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:28.824833702882486%">
          <col style="width:22.172949002217297%">
          <col style="width:22.172949002217297%">
          <col style="width:26.82926829268293%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1610">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1613">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e1616">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1619">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1610 ">Total number of columns queried at a time</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1613 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1616 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1619 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1610 ">Total number of rows displayed per page</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1613 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1616 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1619 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Data Federation Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1704">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1707">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e1710">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1713">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1704 ">Number of external data lake objects allowed per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1707 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1710 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1713 ">The profiles in the external tables account towards the billable profile count
              limits and any extra profiles beyond the contracted entitlements would incur
              overages.</td>

          </tr>
        </tbody>
      </table>

## Data Graph Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.145359019264447%">
          <col style="width:17.513134851138354%">
          <col style="width:17.513134851138354%">
          <col style="width:37.828371278458846%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1766">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1769">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e1772">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e1775">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of data graphs per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>2</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of draft data graphs per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 "><a name="c360_a_limits_and_guidelines_cdp__ul_apz_wxp_xdc"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_apz_wxp_xdc">
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Scheduled data graph refreshes per day</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>1</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">You can schedule data graphs to refresh every four hours, daily, weekly, or
              monthly. You can also refresh them manually.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of JSON records that each data graph supports</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>200 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">Including objects with more than 200 million records total in a data graph
              impacts data graph refresh times and query response times.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum size of a real-time data graph</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>Real-time data graphs aren't available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of objects per data graph</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>25</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">The data graph’s primary data model object, related data model objects, and
              calculated insights count toward this limit.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of fields per data model object that can included in a data
              graph </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>50</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">Primary key, foreign key, and key qualifier fields aren’t included in this
              limit. </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of engagement events in a real-time data graph </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>Real-time data graphs aren't available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum age of engagement data included in a real-time data graph</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>Real-time data graphs aren't available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of measures per calculated insight that can be included in a
              data graph</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 "><a name="c360_a_limits_and_guidelines_cdp__ul_ymr_f5p_xdc"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_ymr_f5p_xdc">
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <a name="c360_a_limits_and_guidelines_cdp__image_tpw_25p_xdc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" id="c360_a_limits_and_guidelines_cdp__image_tpw_25p_xdc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of total fields and measures that can be included in a data
              graph</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>200</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">Primary key, foreign key, and key qualifier fields aren’t included in this
              limit.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of levels that data model objects (DMO) can be nested below the
              primary DMO in a data graph</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">Levels are represented as a tree structure in the data graphs editor. The
              nesting tree including the primary DMO can have a total of 6 levels.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum number of records allowed by the recency filter </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1766 ">Maximum amount of time available for the time filter</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1769 ">
              <ul>
                <li>720 hours (30 days)</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e1772 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e1775 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Data Ingestion Guidelines and Limits

**General**

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2172">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2175">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e2178">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2181">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Maximum number of fields per data stream</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>1,050</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Maximum number of single field types in a data stream</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>800</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total data size limit</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>When using <span>Data 360</span> in a Developer org: 100 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total number of CRM custom objects</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>20</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">This limit applies to the number of custom objects ingested from each connected
              CRM org.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total Number of CRM orgs that can be connected to <span>Data 360</span></td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total number of data models</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li> 7,500</li>

                <li>When using <span>Data 360</span> in a Developer org: 300</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total number of data streams</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li> 5,000</li>

                <li>When using <span>Data 360</span> in a Developer org: 100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total number of data lake objects (DLOs)</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>5,000 </li>

                <li>When using <span>Data 360</span> in a Developer org: 100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">This limit applies to data lake objects created as part of data streams or in a
              standalone manner.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Total Number of Marketing Cloud Personalization (Interaction Studio) datasets
              per instance</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2172 ">Maximum number of rows for a Marketing Cloud Engagement Data Extension full
              extract</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2175 ">
              <ul>
                <li>100 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2178 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2181 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

**GCS, Azure, and S3 Bulk Ingestion**

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:28.05507745266781%">
          <col style="width:17.21170395869191%">
          <col style="width:17.21170395869191%">
          <col style="width:37.52151462994836%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2472">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2475">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e2478">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2481">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Optimal number of file rows when creating S3 data streams</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>1,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">When creating an S3 data stream, you may need to use a file smaller than the
              data you’d like to ingest. The smaller file should contain the same headers and
              about 1,000 rows. Once the data stream is created, larger files can be placed within
              the file path, maintaining that they fall within set limits.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Optimal size per CSV file </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>500 MB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">Sometimes, particularly for Day 0 loads, it’s necessary to move
              large data volumes. Recommended limits are: 200 GB max per file and 1,000 files max
              per scheduled run. These two parameters aren’t intended to be stretched to their
              respective maximums concurrently. Rather consider some tradeoff between the two
              extremes and refer to the maximum data size guidelines for more context. </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Optimal size per parquet file</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>50 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum number of files per scheduled run</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>1,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum size per uncompressed CSV file</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>200 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum size per compressed CSV file</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>250 MB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">Compressed CSV files aren’t splittable, meaning that they don't allow for
              parallel processing and their usage is therefore discouraged. If sending in a
              compressed file, it must be a single file per zip.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum size per uncompressed parquet file</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>200 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">We recommend you to use the parquet compression capabilities to reduce file
              size.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum size per compressed parquet file</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>100 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">Compressed parquet files are splittable and support parallel processing of
              ingestion. There are several native compression options. Learn more about supported
              compression formats in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_supported_file_formats.htm&amp;release=264.0.0&amp;type=5" title="Data 360 supports various files and compression formats for your data stream sources.">Supported File Formats in Data 360</a>.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum data size for upsert</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>50 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">
              <p>When a data stream is on upsert, it’s best not to exceed a 50-GB aggregate
                across all files in the single run. This number is strongly influenced by the number
                of distinct data dates present in the table, the overall size of the table, and
                several other factors such as the number of columns. As these variable inputs
                increase you may experience performance degradation.</p>
              <p style="margin-bottom:0;">For larger target tables and
                larger upsert ingestions, we strongly recommend using engagement tables and
                selecting an engagement date field that contains many distinct dates. Not using
                engagement nor selecting a high cardinality date field may cause performance
                degradation.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum data size for full refresh</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">
              <ul>
                <li>1,000 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">Data size is the sum of all file sizes for a single datastream job. When a data
              stream is set for full refresh, it’s best not to exceed 1000 GB for all files in a
              single run. This number is strongly influenced by the number of distinct data dates
              present in the table, the overall size of the table, and several other factors such
              as the number of columns. As these input variables increase you may experience
              performance degradation.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2472 ">Maximum number of characters for a single cell</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2475 ">70,000</td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2478 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2481 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

**Local File Upload**

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:28.05507745266781%">
          <col style="width:17.21170395869191%">
          <col style="width:17.21170395869191%">
          <col style="width:37.52151462994836%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2740">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2743">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e2746">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2749">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Maximum number of characters for a single cell in a local file upload</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>70,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Supported delimiters</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>We currently only support the comma (,) delimiter.</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Header row requirements</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>CSV files require a header row name for every field. This requirement is the
                  same format as what's used for Cloud Drive uploads.</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Unsupported refresh of data streams</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>A data stream created from a local file upload can't be automatically
                  refreshed. You can upload a new file to refresh your data.</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Maximum number of data streams created from a local file upload</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Unsupported file or column names</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>File or column names with multi-byte characters aren't supported.</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2740 ">Primary key uniqueness restrictions</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2743 ">
              <ul>
                <li>Primary key uniqueness isn’t enforced for local CSV file uploads.</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2746 "> </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2749 ">We recommend that your primary key column is unique before uploading a local
              file.</td>

          </tr>
        </tbody>
      </table>

**SFTP Ingestion**

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:28.05507745266781%">
          <col style="width:17.21170395869191%">
          <col style="width:17.21170395869191%">
          <col style="width:37.52151462994836%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2960">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2963">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e2966">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e2969">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum size per file</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>2 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d218035e2969 ">The SFTP Connector can load up to 1,000 files that are less than 2
              GB but total no more than 30 GB per data stream run. If you have more data, you can
              use upsert mode for consecutive runs.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum number of files included in a scheduled run</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>1,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum data per data stream run</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>30 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum size limit for file allowed during field analysis</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>4.1 MB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2969 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum file for PGP-encrypted schema file analysis</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>25 MB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2969 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum object size for fields</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>25 MB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2969 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum total size allowed for manual extract</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>4.5 GB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2969 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2960 ">Maximum total number of files allowed for manual extract </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2963 ">
              <ul>
                <li>1,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e2966 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e2969 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Data Model Object Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3201">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3204">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e3207">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3210">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3201 ">Fields per data model object</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3204 ">
              <ul>
                <li>800 per field type</li>

                <li>1,050 total fields</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3207 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3210 ">Both custom and system fields are counted toward this limit.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3201 ">Maximum number of data model objects</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3204 ">
              <ul>
                <li>7,500</li>

                <li>When using <span>Data 360</span> in a Developer org: 300</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3207 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3210 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3201 ">Maximum number of custom relationships per data model object</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3204 ">
              <ul>
                <li>25</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3207 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3210 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Data Shares Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3332">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3335">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e3338">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3341">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3332 ">Total number of data shares per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3335 ">
              <ul>
                <li>20</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3338 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3341 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3332 ">Total number of data share targets per org</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3335 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3338 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3341 ">This limit isn’t applicable for Salesforce <span>Data 360</span> data
              share targets.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3332 ">Maximum number of objects included in a data share</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3335 ">
              <ul>
                <li>250</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3338 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3341 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Data Transforms Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3456">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3459">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e3462">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3465">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3456 ">Total number of streaming data transforms per org </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3459 ">
              <ul>
                <li>25</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3462 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3465 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3456 ">Maximum number of characters in a streaming data transform SQL statement </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3459 ">
              <ul>
                <li>20,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3462 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3465 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3456 ">Maximum number of batch transforms that can be created in an org </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3459 ">
              <ul>
                <li>1,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3462 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3465 ">Contact your Account Executive to adjust this limit.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3456 ">Maximum runtime (duration) of a batch transform job before it’s canceled by the
              system</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3459 ">
              <ul>
                <li>24 hours</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3462 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3465 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3456 ">Maximum concurrent batch transforms that can be run at a time</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3459 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3462 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3465 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Document AI Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3629">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3632">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e3635">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3638">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3629 ">Document AI</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3632 ">
              <ul>
                <li>Not available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3635 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3638 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Identity Resolution Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.145359019264447%">
          <col style="width:17.513134851138354%">
          <col style="width:17.513134851138354%">
          <col style="width:37.828371278458846%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3697">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3700">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e3703">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e3706">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Total number of identity resolution rulesets</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>2 per primary data model object per data space</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">
              <p>This limit is enforced in the UI. </p>
              <p>Consolidating profiles using identity
                resolution reduces the number of Individual profiles counted against contracted
                entitlements. All unified profiles created from all rulesets are summed, so
                deleting unneeded rulesets reduces total unified profiles.</p>
              <p style="margin-bottom:0;">Consolidating
                profiles using identity resolution impacts the number of known and anonymous
                profiles in your org. To understand how many anonymous profiles are allowed,
                review the Number of Anonymous Profiles limit.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum scheduled job frequency per ruleset</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>Once per day</li>

                <li>When using <span>Data 360</span> in a Developer org: 0</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">
              <p>Because the time of day can vary, ruleset jobs can occasionally run more than
                once in a 24-hour period. Scheduled ruleset jobs are skipped if there are no changes
                to source data, object mappings, or ruleset configurations. This limit is enforced
                automatically and isn't configurable.</p>
              <p style="margin-bottom:0;">When using <span>Data 360</span> in a
                Developer org, ruleset runs aren’t scheduled. Use <strong class="uicontrol">Run
                  Ruleset</strong> to kick off a ruleset job manually. </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum number of ruleset jobs in any 24-hour period</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>4 per ruleset per data space</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">Ruleset jobs don’t run if there are no changes to source data, object mappings,
              or ruleset configurations, or if you’ve already run 4 ruleset jobs in the last 24
              hours.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum number of match rules per ruleset</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum number of match criteria per match rule</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum number of source profiles that can be unified into a single unified
              profile</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>50,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">Large profiles usually result from poor data quality or match rules that are
              too broad. To reduce the number of matching records, clean your data or refine your
              match rules.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum size of source records processed in a ruleset</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>15 KB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">Records that are larger than 15 KB are skipped when rulesets run.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum number of match rules per ruleset</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum number of match criteria per match rule</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Maximum combined character count of values reviewed by a match rule</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>500 characters</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">If the sum of characters of values being matched by a single match rule is
              greater than 500, some values will be truncated during matching. This can result in
              incorrect matches.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3697 ">Match methods used during real-time matching</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3700 ">
              <ul>
                <li>Real-time identity resolution isn't available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e3703 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e3706 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Notebook AI Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.188940092165897%">
          <col style="width:23.04147465437788%">
          <col style="width:23.04147465437788%">
          <col style="width:26.72811059907834%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4050">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4053">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4056">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4059">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4050 ">Notebook AI</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4053 ">
              <ul>
                <li>Not available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4056 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4059 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Segmentation Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25.645756457564573%">
          <col style="width:18.45018450184502%">
          <col style="width:18.45018450184502%">
          <col style="width:37.45387453874539%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4118">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4121">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4124">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4127">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of active segments</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>9,950</li>

                <li>When using <span>Data 360</span> in a Developer org: 25</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">An active segment is a created segment with all functionality available. These
              limits are enforced by the UI. Learn more in <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_segment.htm&amp;type=5&amp;language=en_US" target="_blank">Create a Segment in <span>Data 360</span></a> and
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_segment_types_statuses.htm&amp;type=5&amp;language=en_US" target="_blank">Segment Types and Statuses</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of attributes with value suggestions</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>500</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">Value suggestions can be enabled for up to 500 attributes for your entire org.
              Learn more in
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_suggested_values_in_segments.htm&amp;type=5&amp;language=en_US" target="_blank">Use Value Suggestions in
                Segmentation</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of standard concurrent publishes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>50</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of filters</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>100</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">You can have up to 50 filters each in the Include and Exclude tabs. Learn more
              in
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_segmentation_interface.htm&amp;type=5&amp;language=en_US" target="_blank">Segment Your Data in Attributes</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of months that events are queried for standard segments</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>24</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">The segmentation event limit is 24 months or less. This limit is enforced by
              the UI. For scheduled and manual publishes, segments error if a date range goes past
              the 24-month range. To run the segment again, adjust your event dates to fit that
              range.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Maximum number of scheduled publishes per standard segment per day</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>2</li>

                <li>When using <span>Data 360</span> in a Developer org: 0</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">
              <p>This limit is enforced by the UI. Learn more in
              </p>
              <p><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_publish_segment.htm&amp;type=5&amp;language=en_US" target="_blank">Publish a Segment in <span>Data 360</span></a>.</p>
              <p style="margin-bottom:0;">When using <span>Data 360</span> in a Developer org, segment
                publishes aren’t scheduled. Use <strong class="uicontrol">Publish Now</strong> to kick off
                publication manually.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Maximum number of rapid segments</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>20</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of rapid concurrent publishes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>20</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of days that events are queried for rapid segments</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>7</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">The segmentation event limit is 7 days. This limit is enforced by the UI. For
              scheduled and manual publishes, segments error if a date range goes past the 7-day
              range. To run the segment again, adjust your event dates to fit that range.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Maximum number of scheduled publishes per rapid segment per day </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>24</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Real-time segments</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>Not available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Total number of processed records for rapid segments</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>600 million</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">This limit is for records processed for a rapid segment, which is the sum of
              records present in the data streams associated with the segment. This limit isn’t
              associated with the segment population.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4118 ">Maximum number of Einstein segments created per month</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4121 ">
              <ul>
                <li>160</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4127 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Streaming Insights Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:23.293172690763047%">
          <col style="width:20.08032128514056%">
          <col style="width:20.08032128514056%">
          <col style="width:36.54618473895582%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4528">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4531">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4534">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4537">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Aggregation time window</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 ">
              <ul>
                <li>Minimum: 1 minute</li>

                <li>Maximum: 24 hours</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">Learn more about the differences between
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_considerations_and_guidelines.htm&amp;type=5&amp;language=en_US" target="_blank">Streaming Insights and Calculated
                Insights</a>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Total number of dimensions</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 ">
              <ul>
                <li>10</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Total number of measures</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Total number of Streaming Insights</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">You can create more than 5 streaming insights. However, only the first 5
              streaming insights run. </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Unsupported features</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 ">
              <ul>
                <li>Streaming insights aren’t available in segmentation or activation</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Supported primary DMO objects</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 "><a name="c360_a_limits_and_guidelines_cdp__ul_srp_b41_zdc"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_srp_b41_zdc">
                <li>DMOs with specific streaming sources</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">
              <p>Primary objects are filtered DMOs created from any of these streaming
                connectors:</p><a name="c360_a_limits_and_guidelines_cdp__ul_wnm_b5z_ydc"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_wnm_b5z_ydc">
                <li>Web SDK</li>

                <li>Mobile SDK</li>

                <li>Marketing Cloud Personalization</li>

                <li>Ingestion API (Streaming)</li>

                <li>Ingestion API (Batch)</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4528 ">Allowed joins</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4531 "><a name="c360_a_limits_and_guidelines_cdp__ul_afw_c41_zdc"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_afw_c41_zdc">
                <li>Individual DMO and unified objects</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4534 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4537 ">
              <p>During the identity resolution process, unified objects from the Individual DMO
                include these objects:</p><a name="c360_a_limits_and_guidelines_cdp__ul_g5x_p5z_ydc"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_g5x_p5z_ydc">
                <li>Unified Individual</li>

                <li>Individual Link</li>

                <li>Contact Point</li>

              </ul>
              <p style="margin-bottom:0;">Joins on objects unrelated to Individual or objects related to Account
                aren't allowed.</p>
            </td>

          </tr>
        </tbody>
      </table>

## Unstructured Data and Search Index Guidelines and Limits

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:26.879271070615037%">
          <col style="width:22.779043280182236%">
          <col style="width:22.779043280182236%">
          <col style="width:27.5626423690205%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4781">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4784">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4787">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e4790">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4781 ">Unstructured data and search indexes</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4784 ">
              <ul>
                <li>Not available</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4787 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e4790 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## API Guidelines and Limits

The concurrent request and query limits of Data 360 APIs are independent from the concurrency limits governing the Salesforce platform APIs.

**APIs: Query, Insights, and Profile**

There are three distinct classes of APIs used to extract data: Profile, Query, and Calculated Insights. These API limits for CDP orgs are based on the org’s Data 360 edition, not its Salesforce edition, except when running Data 360 on a Developer org.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.75229357798165%">
          <col style="width:22.935779816513765%">
          <col style="width:22.935779816513765%">
          <col style="width:26.37614678899083%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4870">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4873">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4876">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e4879">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4870 ">Maximum timeout</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4873 ">
              <ul>
                <li>5 minutes</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4876 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4879 ">The HTTP 408 status code indicates a timeout.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4870 ">Total number of queries per day for Query API and Insights API</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4873 ">
              <ul>
                <li>Corporate Edition: 1,000</li>

                <li>Enterprise and Enterprise Editions Plus: 1,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4876 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4879 ">Applies to Query API v1 and v2.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4870 ">Total number of concurrent inbound requests for Insights API</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4873 "><a name="c360_a_limits_and_guidelines_cdp__ul_o5x_lqm_52c"><!-- --></a>
              <ul id="c360_a_limits_and_guidelines_cdp__ul_o5x_lqm_52c">
                <li>Corporate Edition: 15</li>

                <li>Enterprise and Enterprise Editions Plus: 15</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4876 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4879 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4870 ">Total number of queries per day for Profile API</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4873 ">
              <ul>
                <li>Corporate Edition: 10,000</li>

                <li>Enterprise Edition: 50,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4876 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4879 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4870 ">Total number of queries per month for Profile API</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4873 ">
              <ul>
                <li>Corporate Edition: 100,000</li>

                <li>Enterprise Edition: 500,000</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4876 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e4879 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

**Ingest Bulk API**

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:28.665207877461707%">
          <col style="width:21.88183807439825%">
          <col style="width:21.88183807439825%">
          <col style="width:27.571115973741794%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5029">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5032">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e5035">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5038">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5029 ">API usage limits</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5032 ">
              <ul>
                <li>Varies</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5035 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5038 ">After each request, your app must check the response code. The HTTP 429 Too
              Many Requests status code indicates that the app must reduce its request
              frequency.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5029 ">Bulk job retention time</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5032 ">
              <ul>
                <li>7 days</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5035 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5038 ">Open bulk jobs with the status of Open or Upload Complete that are older than 7
              days are deleted from the ingestion queue.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5029 ">Maximum number of files per job</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5032 ">
              <ul>
                <li>100 files</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5035 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5038 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5029 ">Maximum payload size</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5032 ">
              <ul>
                <li>150 MB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5035 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5038 ">Referring to the CSV files uploaded via Bulk API.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5029 ">Number of requests or jobs allowed per hour</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5032 ">
              <ul>
                <li>20</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5035 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5038 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5029 ">Number of concurrent requests or jobs Allowed at One Time</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5032 ">
              <ul>
                <li>5</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5035 ">&nbsp;</td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5038 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

**Ingest Streaming API**

These limits and guidelines are for streaming ingestion across Mobile and Web SDK and Ingestion API.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:28.87931034482759%">
          <col style="width:21.551724137931036%">
          <col style="width:21.551724137931036%">
          <col style="width:28.01724137931035%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5213">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5216">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e5219">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5222">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5213 ">API usage limits</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5216 ">
              <ul>
                <li>Varies</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5219 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5222 ">After each request, your app must check the response code. The HTTP 429 Too
              Many Requests status code indicates that the app must reduce its request
              frequency.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5213 ">Expected latency for Ingestion API</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5216 ">
              <ul>
                <li>Real-time: 300 milliseconds</li>

                <li> Non-real time: 3 minutes</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5219 "> </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5222 ">
              <p>Data is processed asynchronously approximately every 3 minutes.</p>
              <p style="margin-bottom:0;">The latency
                means that received records are processed every two minutes, but depending on the
                data volume and how busy the scheduler is, it can take additional time until the
                data is committed to storage and available for consumption.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5213 ">Expected latency for Mobile and Web SDK and server-to-server applications </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5216 ">
              <ul>
                <li>Profile data: up to 3 minutes</li>

                <li>Engagement data: up to 2 minutes</li>

                <li>Real-time for Profile and Engagement data: 300 milliseconds</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5219 "> </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5222 ">To reduce processing power and bandwidth requirements, mobile events are queued
              on the device.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5213 ">Maximum number of records that can be deleted via Ingestion API
              deletion</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5216 ">
              <ul>
                <li>200 records</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5219 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5222 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5213 ">Maximum payload size per request</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5216 ">
              <ul>
                <li>200 KB</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5219 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5222 ">JSON data uploaded via Streaming API have a maximum body size of 200 KB per
              request. The HTTP 403 Forbidden status code indicates that the API request exceeded
              the 200 KB limit.</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5213 ">Total number of requests per second across all Ingestion API object
              endpoints</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5216 ">
              <ul>
                <li>250 requests</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5219 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5222 ">The HTTP 429 Too Many Requests status code indicates that the app has exceeded
              the 250-request limit and must reduce its request frequency.</td>

          </tr>
        </tbody>
      </table>

**Profile API**

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:29.059829059829056%">
          <col style="width:21.367521367521363%">
          <col style="width:21.367521367521363%">
          <col style="width:28.205128205128204%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5416">Feature or Function</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5419">Guidelines and Limits</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d218035e5422">Hard Limit?</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d218035e5425">Additional Information and Resources</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5416 ">Maximum number of records returned per call </td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5419 ">
              <ul>
                <li>49,999</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5422 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5425 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Feature or Function" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5416 ">Total number of fields per record</td>

            <td data-label="Guidelines and Limits" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5419 ">
              <ul>
                <li>50</li>

              </ul>
            </td>

            <td data-label="Hard Limit?" class="slds-cell-wrap" style="vertical-align:top;" headers="d218035e5422 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:30px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/check_60.png" alt="Yes"></span>
            </td>

            <td data-label="Additional Information and Resources" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d218035e5425 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note Unified Profile objects that are filtered on the index column have accelerated response rates. Other Profile category objects can’t guarantee a faster response.