---
schema_version: "1"
id: e55f600b326960d3d8e8a5b6865812d697752cc3b8f7a3181fe631ae22f46252
title: Enhancing Personalization User Mappings for Identity Resolution
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_interaction_studio_user_mappings_for_match.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_interaction_studio_user_mappings_for_match.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4920dba57bea77bfb5d0f28430e08f9a95da1dfe0a5b707366723e449571e5a9
description: To successfully use your Marketing Cloud Personalization data in segmentation and activations, map the user fields for Identity Resolution.
products:
  - Data 360
release: "264"
---
# Enhancing Personalization User Mappings for Identity Resolution

To successfully use your Marketing Cloud Personalization data in segmentation and activations, map the user fields for Identity Resolution.

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          <td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions </strong> supported by Data Cloud. See<a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;type=5&amp;language=en_US" target="_blank"> Data Cloud edition availability</a>.</td>

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            <p>Products: </p><a name="c360_a_interaction_studio_user_mappings_for_match__ul_ubq_k43_xdc"><!-- --></a>
            <ul id="c360_a_interaction_studio_user_mappings_for_match__ul_ubq_k43_xdc">
              <li><span>Data 360</span></li>
              <li>Marketing Cloud Personalization</li>
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The users data stream is mapped to Contact Point Email and Party Identification Customer 360 Data Model objects in the data model. With these mappings, you can match Marketing Cloud Personalization user profiles using email or party identification match rules.

 
| Data Lake Objects (DLOs) | Customer 360 Data Model Objects |
| --- | --- |
| Base Events | WebsiteEngagement |
| Cart | ShoppingCartEngagement |
| Cart Events |   |
| CartItem | ShoppingCartProductEngagement |
| Cart Events Items | ShoppingCartEngagement |
| Catalog | ProductBrowseEngagement |
| Catalog Events | ProductBrowseEngagement |
| Consent | PrivacyConsentLog |
| Users | Individual, EmailContactPoint, PartyIdentification |
| Order | ProductOrderEngagement |
| Order Events | ProductOrderEngagement |
| OrderItems | SalesOrderProductEngagement |
| Order Line Items |   |

#### See Also

- [_Salesforce Help_: Identity Resolution Match Rules](https://help.salesforce.com/s/articleView?id=data.c360_a_match_rules.htm&release=264.0.0&type=5 "Match rules tell Data 360 which profiles to unify during the identity resolution process. Each match rule contains one or more criteria. Profiles are matched when all criteria within a match rule are satisfied.")