---
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title: Create a Shopping Cart Insight
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_insight_create_shopping_cart.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_insight_create_shopping_cart.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6ceebc1b0083043a2c796d80fb7a88574b2adbc1e3bffa0b8035c79707081bba
description: Create a shopping cart insight to understand customer interactions and optimize their journey. This process involves selecting an individual data model, choosing real-time or batch processing, and defining event values. Gain valuable insights into shopping trends and improve conversion rates.
products:
  - Data 360
release: "264"
---
# Create a Shopping Cart Insight

Create a shopping cart insight to understand customer interactions and optimize their journey. This process involves selecting an individual data model, choosing real-time or batch processing, and defining event values. Gain valuable insights into shopping trends and improve conversion rates.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Editions supported by Data Cloud. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data Cloud edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d138669e74">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d138669e74 ">To create shopping cart insights:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d138669e74 ">Data Cloud Architect</td>

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You also need view access for all related DMOs and Data Graphs to create an insight that references them.

1. In Data Cloud, go to the Calculated Insights tab, click **New**.
2. Choose a **Dataspace**.
3. Click **Create from Template**.
4. Click **Shopping Cart**.
5. Choose the type of individual data model object to use as the model for your customer.
    
    If you chose **Unified Individual**, choose an **Identity Resolution Ruleset**.
6. Select how the insight processes data.
    
    If you chose **Real-Time**, choose a data graph.
7. Review the prerequisites page and fix any incomplete prerequisites. Your connected data graph and data model objects (DMOs) must contain specific fields and relationships to create this Shopping Cart Insight.
8. Define Details shopping cart insight details.
    1. Provide the **Shopping Cart Insight Name**. The **API Name** is automatically populated.
    2. Provide the **Description**.
    3. Provide the **Event Value**s for the actions in your engagement events. The value must match and is case-sensitive.