---
schema_version: "1"
id: c08352b8937133fc486f1d2fa25ad1db716b7041ab69d787059cad067ec0cc2c
title: Categorize Anonymous and Known Profiles
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_ingestion_anonymous_vs_known_profiles.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_ingestion_anonymous_vs_known_profiles.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d7f7453607f90c30a1e0b2cdc8a5c36430da5e8f3c3affb819c238ecafce8168
description: During ingestion, a source profile is categorized as either anonymous or known based on the value in the Is Anonymous field on the Individual DMO in data streams. A source profile without that field mapped is always considered known. Add the mapping to differentiate between known and anonymous profiles.
products:
  - Data 360
release: "264"
---
# Categorize Anonymous and Known Profiles

During ingestion, a source profile is categorized as either anonymous or known based on the value in the Is Anonymous field on the Individual DMO in data streams. A source profile without that field mapped is always considered known. Add the mapping to differentiate between known and anonymous profiles.

For a known profile to be counted correctly, the value of the Is Anonymous field must be 0, No, N, F, False, or empty. The values aren’t case-sensitive. After unifying data with identity resolution, the Is Anonymous field values are transformed to 0 for known unified profiles and 1 for anonymous unified profiles.

#### See Also

- [_Salesforce Help_: Anonymous and Known Profiles in Identity Resolution](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_summary_anonymous_vs_known_profiles.htm&release=264.0.0&type=5 "A unified individual profile is considered known if any source profile was designated as known in the source data. A unified individual profile created only from anonymous source profiles is considered an anonymous unified profile. Account profiles are always known profiles.")