---
schema_version: "1"
id: f9c5c9be4969b440fe858d86deef381ada2099aab4de84f5e8bcf0f74cf0377f
title: Match Leads to Accounts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_identity_resolution_unify_leads_accounts.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_unify_leads_accounts.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1525407ed5879a4cf6e6610303b524a103acd6ba833312e89374f1ea7a7a8fd6
description: Cross object matching lets you match your leads to existing accounts so that you can identify customers you already have a relationship with.
products:
  - Data 360
release: "264"
---
# Match Leads to Accounts

Cross object matching lets you match your leads to existing accounts so that you can identify customers you already have a relationship with.

To match leads to accounts, select Leads as the primary data model object when creating a ruleset.

#### See Also

- [_Salesforce Help_: Match Rules for Accounts](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_match_rules_accounts.htm&release=264.0.0&type=5 "Identity resolution provides two preconfigured default match rules based on Account Name combined with other common data. Default match rules allow you to quickly select one of the four common match rule configurations. You can combine default and custom rules in a ruleset to create multiple ways for records to match. To get the best results from account matching, we recommend using match rules that match by account name and geographical location. The specific address data you select impacts the quality and precision of your matches.")
- [_Salesforce Help_: Tips for Improving Account Matching](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_match_rules_accounts_tips.htm&release=264.0.0&type=5 "Creating rules with overly broad criteria can result in poor account matching. Consider these guidelines when setting up identity resolution match rules for unifying accounts.")