---
schema_version: "1"
id: b9468dd28ef0074b7cc2baa02a95b40477e4b848c0d3e6a5698302756ef96f2c
title: Anonymous and Known Profiles in Identity Resolution
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_identity_resolution_summary_anonymous_vs_known_profiles.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_summary_anonymous_vs_known_profiles.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5564f5cc247c3bcfcba03a355014875bb9e33e196b2a30a59fab738771a0077d
description: A unified individual profile is considered known if any source profile was designated as known in the source data. A unified individual profile created only from anonymous source profiles is considered an anonymous unified profile. Account profiles are always known profiles.
products:
  - Data 360
release: "264"
---
# Anonymous and Known Profiles in Identity Resolution

A unified individual profile is considered known if any source profile was designated as known in the source data. A unified individual profile created only from anonymous source profiles is considered an anonymous unified profile. Account profiles are always known profiles.

If a source individual profile is identified later, an anonymous profile becomes a known profile. Unifying known and anonymous profiles creates richer unified individual profiles for use in segmentation and activation.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_example.png)

Example

Suppose a Data Cloud org with a Customer Data Platform license has two rulesets based on the Individual data model object (DMO). The first ruleset created 8 million known profiles in the Unified Individual Main DMO. The second ruleset created 8.5 million known profiles and stored them in the Unified Individual Test DMO. All 16.5 million known profiles in both Unified Individual DMOs count toward the entitlement limit. Because your org is using rulesets, profiles in the Individual DMO aren't counted toward the entitlement.

The ID for the first ruleset is Main. The ID for the second ruleset is Test. These ruleset IDs appear in the object label and API name on the object that each ruleset outputs to.

   
| Object Label | Object API Name | Anonymous Profiles | Known Profiles |
| --- | --- | --- | --- |
| Individual | ssot\_Individual\_\_c | 3M | 10M |
| Unified Individual Main | UnifiedIndividualMain\_\_dlm | 2M | 8M |
| Unified Individual Test | UnifiedssotIndividualTest\_\_dlm | 2.5M | 8.5M |
| Account | ssot\_\_Account\_\_dlm |   | 1M |
| Unified Account | UnifiedLinkssotAccount\_\_dlm |   | 900,000 |
| Other Record in Profile DMOs Categorized as Profile | CustomProfileDMO\_\_dlm |   | 5M |
| Total Counted Against Entitlement |   |   | 22.4M |

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_tip.png)

Tip Use the second ruleset as a temporary way to test different match and reconciliation rules for your data, and then delete the second ruleset. Known profiles from all rulesets count toward your entitlement limit.

- **[Unify Anonymous and Known Individual Profiles Example](https://help.salesforce.com/s/articleView?id=data.c360_a_identity_resolution_anonymous_vs_known_profiles_example.htm&release=264.0.0&type=5)**  
    This example shows how known and anonymous individual profiles are unified.

#### See Also

- [_Salesforce Help_: Categorize Anonymous and Known Profiles](https://help.salesforce.com/s/articleView?id=data.c360_a_ingestion_anonymous_vs_known_profiles.htm&release=264.0.0&type=5 "During ingestion, a source profile is categorized as either anonymous or known based on the value in the Is Anonymous field on the Individual DMO in data streams. A source profile without that field mapped is always considered known. Add the mapping to differentiate between known and anonymous profiles.")