---
schema_version: "1"
id: e6318b239884f1d53ff6bea1ab1b860a47a886e7b0e25966a2893b705be2c077
title: Engagement Data Model
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_engagement_data_model.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_engagement_data_model.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 931177a2ecbd85c9a51698b4dbf70c84e45f373a5ecbb60afea1fed0cefc8d13
description: The Customer 360 Data Model engagement subject defines interactions with a party. Example interactions could be speaking to a customer over the phone or receiving a customer email.
products:
  - Data 360
release: "264"
---
# Engagement Data Model

The Customer 360 Data Model engagement subject defines interactions with a party. Example interactions could be speaking to a customer over the phone or receiving a customer email.

The engagement data model includes the individual, contact point, device, and email engagement data model objects.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
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        <thead class="slds-text-title_caps ">
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            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51091e44">ENGAGEMENT OVERVIEW</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51091e47">Email Engagement</th>
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            <td data-label="ENGAGEMENT OVERVIEW" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51091e44 "><a name="c360_a_engagement_data_model__image_u23_q4q_vdc"><!-- --></a>
              <div style="text-align:left;"><img style="width:300px;" id="c360_a_engagement_data_model__image_u23_q4q_vdc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/DataCloud_EngagementOverview_DataModel_082824_zh.png" alt="small engagement overview data model diagram"></div>
              <p style="margin-bottom:0;">For more details and a larger image, visit the <a href="https://developer.salesforce.com/docs/platform/data-models/guide/engagement.html" target="_blank">Data Model Gallery</a>.</p>
            </td>

            <td data-label="Email Engagement" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51091e47 "><a name="c360_a_engagement_data_model__image_cqw_l4q_vdc"><!-- --></a>
              <div style="text-align:left;"><img style="width:300px;" id="c360_a_engagement_data_model__image_cqw_l4q_vdc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/DataCloud_EmailEngagement_DataModel_082824_zh.png" alt="small engagement overview data model diagram"></div>
              <p style="margin-bottom:0;">For more details and a larger image, visit the <a href="https://developer.salesforce.com/docs/platform/data-models/guide/email-engagement.htmll" target="_blank">Data Model Gallery</a>.</p>
            </td>

          </tr>
        </tbody>
      </table>

These DMOs are represented in the engagement subject area.

  
| DMO | Description | Reference Doc Link |
| --- | --- | --- |
| Device | A Data 360 DMO for a specific electronic unit that you want to track signals from, for example, a refrigerator, watch, or car. | [Device DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_device_dmo.htm) |
| Device Application Engagement | A Data 360 DMO for data about device engagement, for example mobile app usage. | [Device Application Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_device_application_engagement_dmo.htm) |
| Device Application Template | A Data 360 DMO for a reusable standard format for messages for applications on devices. | [Device Application Template DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_device_application_template_dmo.htm) |
| Email Engagement | A Data 360 DMO for data captured from various data sources about an engagement. | [Email Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_email_engagement_dmo.htm) |
| Email Template | A Data 360 DMO for the standard form of an email message that can be personalized and customized with data specific to an individual recipient, market segment, or other customization factor. | [Email Template DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_email_template_dmo.htm) |
| Engagement Topic | A Data 360 DMO for engagement topics such as multiple campaigns or promotions. | [Engagement Topic DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_engagement_topic_dmo.htm) |
| Product Browse Engagement | A Data 360 DMO for data captured from a user action, such as searching for products or viewing a list of products. | [Product Browse Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_product_browse_engagement_dmo.htm) |
| Product Order Engagement | A Data 360 DMO for a user’s online shopping order data. | [Product Order Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_product_order_engagement_dmo.htm) |
| Shopping Cart Engagement | A Data 360 DMO for data captured from user actions, such as adding and removing items from a shopping cart. | [Shopping Cart Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_shopping_cart_engagement_dmo.htm) |
| SMS Engagement | A Data 360 DMO for data captured from various data sources about a message engagement. |   |
| SMS Template | A Data 360 DMO for a reusable, standard format for text (SMS) messages. | [SMS Template DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_sms_template_dmo.htm) |
| Web Search Engagement | A Data 360 DMO for web search engagement data.  | [Web Search Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_web_search_engagement_dmo.htm) |
| Website Engagement | A Data 360 DMO for any data associated with website engagement, like views or clicks. | [Website Engagement DMO Reference](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_website_engagement_dmo.htm) |

#### See Also

- [_Salesforce Help_: Marketing Cloud Engagement Data Bundle Information](https://help.salesforce.com/s/articleView?id=data.c360_a_mc_bundle_data_categories.htm&release=264.0.0&type=5 "When ingesting data from Marketing Cloud Engagement, Data 360 creates data streams and data lake objects (DLOs) for each starter bundle, along with schema and mappings to data model objects (DMOs).")