---
schema_version: "1"
id: b327aaafb6aad25b30fdceae77a42f4f27f14f5f69d66784c78c3f8b991f5575
title: Unlock Hidden Insights with Tableau
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_dc_for_tableau.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_dc_for_tableau.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 161c09b4eb397a7e9f57afbb88fc4ab189d3c0cdd7b2f372887cb5f2a48a4664
description: After you've combined, unified, and harmonized your data in Data 360, it's now ready for you to analyze. Use Tableau to find useful and actionable insights that can drive business success and create a personalized experience for your customers. Data 360, Tableau, and Salesforce 360 apps work together to consolidate your data and create a single customer record. Unlock hidden insights, and make decisions based on all your customer data.
products:
  - Data 360
release: "264"
---
# Unlock Hidden Insights with Tableau

After you've combined, unified, and harmonized your data in Data 360, it's now ready for you to analyze. Use Tableau to find useful and actionable insights that can drive business success and create a personalized experience for your customers. Data 360, Tableau, and Salesforce 360 apps work together to consolidate your data and create a single customer record. Unlock hidden insights, and make decisions based on all your customer data.

With Data 360 and Tableau, you can:

- Connect Tableau to Data 360 data model objects using the built-in Salesforce Data Cloud connector in Tableau.
- Analyze your data in near real time with a live connection to Data 360.
- Quickly analyze your data with the Salesforce purpose-built Accelerator dashboards.
- Create key metrics that drive your business decisions.
- Publish the metrics to Tableau Cloud or Tableau Server to share with your colleagues.
- Make the metrics available to your decision-makers in their workflow, and embed your metrics and dashboards in your Salesforce instance.

## What You Need

- Data 360 Starter pack
- Tableau Creator license to connect to Data 360 and author views and dashboards and embed them in your Salesforce instance
- Tableau explorer or viewer licenses for accessing the views and dashboards in Tableau
    
    To learn more about Tableau licenses, see [Understanding Role-Based License Model](https://help.tableau.com/current/online/en-us/license_product_keys.htm#rolebased-license-modelcense_product_keys.htm%23rolebased-license-model).

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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/learning_maps/lm_start.png" alt="icon with arrow and connecting dots"></span>
              </p>
              <p>
                <strong>Get Started with Data 360 </strong>
              </p>
              <p>Understand how data usage impacts pricing, and learn how permissions work and
                Data 360.</p>
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_product_considerations.htm&amp;type=5&amp;language=en_US" target="_blank">Get Started Using Data 360</a>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_lxr_rc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_lxr_rc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&amp;type=5&amp;language=en_US" target="_blank">Data 360 Limits and Guidelines</a>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_w5t_rc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_w5t_rc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_data_usage_types.htm&amp;type=5&amp;language=en_US" target="_blank">Data 360 Usage Types</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_dc_for_tableau__image_ovv_rc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_ovv_rc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_userpermissions.htm&amp;type=5&amp;language=en_US" target="_blank">Data 360 Permission Sets</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/learning_maps/lm_data_1.png" alt="User icon"></span>
              </p>
              <p>
                <strong>Connect Data 360 Data in Tableau </strong>
              </p>
              <p>After you have the data ingested and unified in Data 360, set up Tableau in Data
                360.</p>
              <p>
                <a name="c360_a_dc_for_tableau__image_bcb_sc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_bcb_sc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_tableau_connected_app.htm&amp;type=5&amp;language=en_US" target="_blank">Connect to Data 360 in Tableau</a>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_fcd_sc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_fcd_sc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?language=en_US&amp;id=data.c360_a_using_customer_360_aud_data_in_tableau.htm&amp;type=5" target="_blank">Use Data 360 Data in Tableau</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_dc_for_tableau__image_zgf_sc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_zgf_sc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dataspaces_tableau.htm&amp;type=5&amp;language=en_US" target="_blank">Use Data 360 Data Spaces to Organize Data in
                  Tableau</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/learning_maps/lm_analyze_2.png" alt="User icon"></span>
              </p>
              <p>
                <strong>Analyze your data in Tableau </strong>
              </p>
              <p>Explore, analyze, and
                visualize your data. </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_mdv_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_mdv_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/getstarted_buildmanual_ex1basic.htm#build-the-view" target="_blank">Build a View
                  to Explore Your Data</a>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_yrt_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_yrt_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/dashboards_create.htm" target="_blank">Create
                  Dashboards</a>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_djr_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_djr_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/data_stories.htm" target="_blank">Use Tableau
                  Data Stories to Write an Executive Summary</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_dc_for_tableau__image_vzp_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_vzp_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/accelerators.htm" target="_blank">Use
                  Accelerators to Quickly Visualize Data</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/learning_maps/lm_audience_2.png" alt="User icon"></span>
              </p>
              <p>
                <strong>Share and Collaborate </strong>
              </p>
              <p>Publish Tableau views and
                dashboards to share and collaborate.</p>
              <p style="margin-bottom:0;">
                <a name="c360_a_dc_for_tableau__image_zgv_224_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_zgv_224_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/shareworkbooks.htm#share--directly-with-other-users" target="_blank">Share with
                  Other Users on Tableau</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/learning_maps/lm_build_2.png" alt="build icon"></span>
              </p>
              <p>
                <strong>Embed Tableau Visualizations and Metrics </strong>
              </p>
              <p>View your data and metrics in your Salesforce instance or your custom web
                applications.</p>
              <p>
                <a name="c360_a_dc_for_tableau__image_wfk_sc4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_wfk_sc4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_knowledge_base.png" alt="Knowledge icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_view_tableau_data.htm&amp;type=5&amp;language=en_US" target="_blank">View Tableau Dashboards</a>
              </p>
              <p style="margin-bottom:0;">
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/embed_metrics.htm" target="_blank">Embed Metrics into Webpage</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/learning_maps/lm_learn_end_2.png" alt="Learn end"></span>
              </p>
              <p>
                <strong>Learn More</strong>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_y5f_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_y5f_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/online/en-us/tableau-online-home.htm" target="_blank">Get started
                  with Tableau Cloud</a>
              </p>
              <p>
                <a name="c360_a_dc_for_tableau__image_rhk_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_rhk_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/pro/desktop/en-us/getstarted_web_authoring.htm" target="_blank">Get started
                  with Tableau Web Authoring</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_dc_for_tableau__image_jcm_fd4_vcc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="width:20px;margin-bottom:0;" id="c360_a_dc_for_tableau__image_jcm_fd4_vcc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_tableau.png" alt="Help icon"></span>
                <a href="https://help.tableau.com/current/guides/get-started-tutorial/en-us/get-started-tutorial-home.htm" target="_blank">Get started
                  with Tableau Desktop</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>

![Graphic Divider](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/Comms_DC_051823_04.png)

- **[Connect Tableau in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_tableau_connected_app.htm&release=264.0.0&type=5)**  
    Set up a connection to Data 360 from Tableau. Different steps are required depending on which Tableau product and version you use.
- **[Enable Data 360 in Tableau](https://help.salesforce.com/s/articleView?id=data.c360_a_enable_tableau_connector.htm&release=264.0.0&type=5)**  
    Using the Data 360 connector, you can discover and analyze unified profiles and other customer insights.
- **[Use Data 360 Data in Tableau](https://help.salesforce.com/s/articleView?id=data.c360_a_using_customer_360_aud_data_in_tableau.htm&release=264.0.0&type=5)**  
    Tableau enables metadata and data discovery of all objects in your Data 360 instance with Salesforce security mode.
- **[Use Data 360 Data Spaces to Organize Data in Tableau](https://help.salesforce.com/s/articleView?id=data.c360_a_dataspaces_tableau.htm&release=264.0.0&type=5)**  
    Use data spaces to segregate your data, metadata, and processes into categories, such as brand, region, or department. Set up permissions so that users can see and work on data only in the context of their brand or region.
- **[View Tableau Dashboards](https://help.salesforce.com/s/articleView?id=data.c360_a_view_tableau_data.htm&release=264.0.0&type=5)**  
    After defining visualizations on your Data 360 data in Tableau, you can view these dashboards by embedding or publishing them.
- **[Visual Segment Creation to Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_segments_to_data_cloud.htm&release=264.0.0&type=5)**  
    Segmentation enables data analysts to curate relevant portions of data from their analyses in Tableau and seamlessly transfer them as segments to Data 360.
- **[Tableau Accelerators for Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_tableau_accelerators.htm&release=264.0.0&type=5)**  
    A Tableau accelerator provides ready-to-use dashboards and workbooks geared for a particular industry or business use case. All Tableau accelerators use the Salesforce Data Cloud connector to connect Tableau and Data 360.
- **[Data 360 and Tableau Use Cases](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_for_tableau_use_cases.htm&release=264.0.0&type=5)**  
    Tableau helps you explore, analyze, and find hidden insights in your data. The Tableau to Data Cloud connectors use the Hyper query engine to provide fast processing. You can explore your Data 360data in near real time enabling quick and accurate decision-making. These example use cases illustrate how Data 360and Tableau work together to help you achieve your business goals and deliver a personalized experience for your customers.