--- schema_version: "1" id: 52a05e750eea21e6becc99694697d8834b32158143f92f998ee5576a5d7964ba title: "Better Together: Data and AI" collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_dc_ai.md canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_dc_ai.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 77cf239bae386cfbb487c896726b659bc2079102e3b550d8d8e64ac207b98ad2 description: AI solutions grounded in trusted, accurate, and relevant data are the most helpful agents. Data 360 helps you consolidate disparate data sources into unified profiles of customers or accounts, which supercharge AI and Agentforce. products: - Data 360 release: "264" --- # Better Together: Data and AI AI solutions grounded in trusted, accurate, and relevant data are the most helpful agents. Data 360 helps you consolidate disparate data sources into unified profiles of customers or accounts, which supercharge AI and Agentforce. ## AI Solutions Prompt-driven Salesforce AI solutions are grounded in YOUR data, regardless of the type of data. Grounding provides better, more trusted responses incorporated into your daily workflow. Accurate answers the first time saves your team time and alleviates inaccuracy concerns. Also, Salesforce AI solutions have evolved, from predictive capabilities to the current expansion into generative AI. Our AI platform allows you to select the models that align with your business requirements and AI expertise. For new users, we offer a range of readily available models from providers, such as OpenAI, Azure, and Anthropic. For experts, you can integrate your own models by using AI Models (formerly Einstein Studio). When you build on Salesforce’s flexible platform, it makes AI accessible to everyone. Now with Agentforce, you can use AI in new ways, in your flow of work through embedded solutions or through agent-driven experiences. ## Why Data 360 Data 360 powers AI solutions, including Agentforce, because Data 360 offers a robust, scalable, and secure data foundation. While some existing AI features don't require it, Data 360 is necessary to support fast, trusted AI grounded in all your data sources in important ways, including: - **All Types of Data**: Bring in structured or unstructured data into Data 360, including audio, support chats, PDFs, and so on. - **Real-time Data**: Process and react to data in seconds by using Data 360. - **Zero Copy**: Expand the reach of your data by connecting data outside Salesforce by using Zero Copy Data Federation. - **Trusted Data**: Feel confident in your AI experiences with our secure AI architecture, called the Trust Layer. - **Multi-Model Support**: Create models or use your own model in AI Models. ## Resources Learn more about AI features across Salesforce.

JOB	Resource
Get Started	AI Project Success AI + Data: Project Planning Worksheet: Generative AI Data Prep Checklist and Considerations (PDF)
Protect and Prepare Data	Einstein Trust Layer The Einstein Trust Layer Prepare your Data for AI Retrieval Augmented Generation: Quick Look Using Retrieval Augmented Generation Connect Unstructured Data
Build AI Solutions	Create Agents in Record Time with Agentforce Implementation Guides Data 360-Powered Agentforce Einstein Generative AI Features Agentforce
Use AI Models	Use AI Models AI Models Glossary Machine Learning Predictions: Quick Look Build AI Models Worksheet: Predictive AI Data Prep Checklist and Considerations (PDF)
Use AI to Enhance Search Ground Data for Agents	Use Search for AI, Automation, and Analytics Search Index Types in Data 360: Quick Look