---
schema_version: "1"
id: c6bd353b9e8db20a43fb185605d337e38278a96f90f76675a4b4718c4d867826
title: Data Flow
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_data_flow.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_data_flow.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 87d6bc411805dd2c2c8118454060e66dfe93aa272eb5031861327b100037a7e2
description: Use the power of Data 360 data in and out of Data 360. Data can be ingested and stored in Data 360 or can be connected via metadata and queried without storage.
products:
  - Data 360
release: "264"
---
# Data Flow

Use the power of Data 360 data in and out of Data 360. Data can be ingested and stored in Data 360 or can be connected via metadata and queried without storage.

## Data Sources

Data sources are ingested into or connected to Data 360 in various ways. Ingested data sources include:

- Salesforce Connectors
- Connector Services
- Connectors and Integrations

Data from those sources is ingested as either streaming or batch data. Near-real time web engagement data is an example of streaming data.

## Data Targets and Data Shares

After data is manipulated, harmonized, or segmented in Data 360, data can be sent to targets (1) such as an SFTP (2) or shared with integrations, such as Snowflake.

![Add Connection window](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/Setup_Target_4Oct2023.png)

Targets are used to:

- Activate segments to Marketing Cloud Engagement, Amazon S3, SFTP, Google Cloud Storage (GCS), and Microsoft Azure Blob Storage.
- Activate segments to advertising platforms, such as Meta
- Perform tasks in Sales or Service Cloud using data actions
- Analyze data within tools like Tableau or CRM Analytics

Specific functions are associated with targets. Activation targets are created to share audience segments and data action targets are created to initiate an action based on data.

Data Shares allows you to share Data 360 data with external platforms outside of Salesforce, for example, with Snowflake.