---
schema_version: "1"
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title: About Salesforce Data 360
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_data_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_data_cloud.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b51f63123aa90040afe1a9e11f4f5dd5bae808fc2d96072966f5d4a4af886c7b
description: Ingest, harmonize, unify, and analyze streaming and batch data with Data 360. Then use that data to unlock meaningful and intelligent experiences across Customer 360 applications and beyond.
products:
  - Data 360
release: "264"
---
# About Salesforce Data 360

Ingest, harmonize, unify, and analyze streaming and batch data with Data 360. Then use that data to unlock meaningful and intelligent experiences across Customer 360 applications and beyond.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note

As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.

## How Does It Work?

![Data 360 data flow chart](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/Data360_HowDoesItWork_022326_zh.png)

- Connect all your data sources whether your data is unstructured or structured data.
- Ingest batch or streaming data.
- Connect data using zero copy data federation.
- Prepare your data through transformation and data governance features.
- Harmonize your data to a standard data model.
- Unify data with identity resolution rulesets.
- Query and analyze data using insights.
- Use AI to predict behavior.
- Segment your data and activate to use in various channels to create personalized experiences.
- Analyze your data using supported analytic tools.
- Output data to multiple sources to act on data based on your business needs.
- Ground your data for use with Agentforce.
- Continue to review, measure, and optimize data.

![Personalized to You](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/DCdividerper.png)

Data 360 is for all users and offers functionality across roles.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:20.40816326530612%">
          <col style="width:36.73469387755102%">
          <col style="width:42.857142857142854%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d85242e122">User</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d85242e125">Description</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d85242e128">Learn More</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Admins</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Grow your admin career with <span>Data 360</span>.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <a href="https://trailhead.salesforce.com/en/content/learn/trails/administer-customer-data-platform" target="_blank"><em>Trailhead</em>: Administer <span>Data 360</span></a>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Analysts</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Expand the capabilities of <span>Data 360</span> using Tableau or Tableau
              Next.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <p><a href="https://help.tableau.com/current/online/en-us/tableau-online-home.htm" target="_blank"><em>Tableau</em>: Tableau Cloud Help
                  Documentation</a></p>
              <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=analytics.tua.htm&amp;language=en_US" target="_blank"><em>Salesforce Help</em>: Tableau Next Help
                  Documentation</a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Builders</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Build applications and features using <span>Data 360</span>.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <a href="https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/managed_packaging_intro.htm" target="_blank"><em>ISVforce Guide</em>: Use Managed Packages to
                Develop Your AppExchange Solution</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Business Users</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Ingest data into <span>Data 360</span> for a variety of use cases,
              regardless of role or industry.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_connect_data_task_steps.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help</em>: Connect Salesforce Data
                  to Data 360</a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Data Architects</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Map and model data for your company.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <p><a href="https://architect.salesforce.com/diagrams#framework" target="_blank"><em>Salesforce Architects</em>: Diagram
                  Frameworks</a></p>
              <p style="margin-bottom:0;"><a href="https://developer.salesforce.com/docs/platform/data-models/guide/data-cloud-category.html" target="_blank"><em>Salesforce Developers</em>: Data Model
                  Gallery</a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Developers</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Use APIs and SDKs to interact with <span>Data 360</span>.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <a href="https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360a_api_intro_cdpapis.htm" target="_blank"><em>Salesforce
                  Developers</em>: <span>Data 360</span> Developer Center </a>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Marketers</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Segment audiences to create cross-channel campaigns to reach your
              customers.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <a href="https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-segmentation" target="_blank"><em>Trailhead</em>: Segmentation in <span>Data 360</span></a>
            </td>

          </tr>
          <tr class="">
            <td data-label="User" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e122 ">Partners</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e125 ">Implement <span>Data 360</span> for your customers.</td>

            <td data-label="Learn More" class="slds-cell-wrap" style="vertical-align:top;" headers="d85242e128 ">
              <a href="https://partnerlearningcamp.salesforce.com/s/Login/?ec=302&amp;startURL=%2Fs%2Flearner-dashboard" target="_blank"><em>Salesforce Partners</em>: Partner Learning
                Camp</a>
            </td>

          </tr>
        </tbody>
      </table>

![Getting Started](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/DCdivider.png)

## Customize Your Data 360 Experience

Data 360 is built to scale, allowing you to bundle features as needed. Some Data 360 features are offered as add-on licenses, and others have usage limitations, though many limits can be adjusted to meet your business needs. Learn about current [Data Cloud Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&type=5&language=en_US) and then work with your account executive to find a solution that meets your goals.

## Data 360 Starter

You have the base functionality and features of Data 360.

- Start planning for Data 360: [Get Started Using Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_product_considerations.htm&type=5&language=en_US)
- Learn more about data usage that impact pricing: [Data Usage in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_data_usage_types.htm&type=5&language=en_US)
- Add user permissions to your users: [User Roles and Permission Sets in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_userpermissions.htm&type=5&language=en_US)

## Data 360 with Tableau or Tableau Next

You have all the functionality of Data 360, along with the power of robust analytics with Tableau or Tableau Next.

- Learn about [Data 360 and Tableau](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_for_tableau.htm&type=5&language=en_US).
- Learn about [Data 360 and Tableau Next](https://help.salesforce.com/s/articleView?id=data.c360_a_datacloud_tableaunext.htm&language=en_US).

## Marketing Use Cases for Data 360

You have all the functionality of Data 360 and with the addition of Segmentation and Activation, you can create meaningful audience segments and use those segments to create personalized customer communications and journeys.

- After you have your data ingested and unified, get started building segments: [Create and Activate Segments](https://help.salesforce.com/s/articleView?id=data.c360_a_segments.htm&type=5&language=en_US)

## Industry Use Cases for Data 360

Use the power of Data 360 to solve various business needs with our industry-specific solutions.

- Connect and integrate client data to give financial institutions a unified view of their client. Learn more about [Data Cloud for Financial Services Cloud](https://help.salesforce.com/s/articleView?id=ind.fsc_admin_data_cloud_for_financial_services.htm&type=5&language=en_US).
- Aggregate health data and calculate scores for Unified Health Scoring in Health Cloud. Learn more about connecting Data 360 and Health Cloud: [Integrate Data Cloud with Unified Health Scoring](https://help.salesforce.com/s/articleView?id=ind.admin_unified_health_scoring_cdp.htm&type=5&language=en_US)

![Graphic Divider](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/Comms_DC_051823_04.png)

- **[Better Together: Data and AI](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_ai.htm&release=264.0.0&type=5)**  
    AI solutions grounded in trusted, accurate, and relevant data are the most helpful agents. Data 360 helps you consolidate disparate data sources into unified profiles of customers or accounts, which supercharge AI and Agentforce.
- **[A Solid Data Foundation: Data 360 and Informatica IDMC](https://help.salesforce.com/s/articleView?id=data.c360_a_informatica.htm&release=264.0.0&type=5)**  
    Salesforce offers foundational data management capabilities with Data 360 and Informatica’s Intelligent Data Management Cloud (IDMC). IDMC offers advanced data quality, lineage, governance, and Master Data Management (MDM) capabilities. Data 360 connects, harmonizes, and unifies data into unified profiles to provide a secure and trusted data foundation. You can use Data 360 and IDMC in parallel or individually at different stages in your project.
- **[Data Builds the Foundation for Marketing](https://help.salesforce.com/s/articleView?id=data.c360_a_datacloud_mktgnext.htm&release=264.0.0&type=5)**  
    Data 360 works together with Marketing Cloud Next to help marketers build and optimize marketing campaigns with personalization, AI, and data-driven insights.
- **[Data to Decisions: Data 360 and Tableau Next](https://help.salesforce.com/s/articleView?id=data.c360_a_datacloud_tableaunext.htm&release=264.0.0&type=5)**  
    Tableau Next, Tableau Semantics, and Data 360 work together as a connected ecosystem to unlock the value of your data. With all three natively built into Salesforce and integrated with Agentforce, any team can discover analytical insights to make strategic decisions quickly.
- **[About Data 360 Releases](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_releases.htm&release=264.0.0&type=5)**  
    Data 360 releases new features on a monthly basis, often outside of the Salesforce three major releases. Updates are generally compatible unless special advance notifications are provided.
- **[Data 360 Glossary of Terms](https://help.salesforce.com/s/articleView?id=data.c360_a_glossary_guide.htm&release=264.0.0&type=5)**  
    Learn the definition of terms associated with Data 360.
- **[Data 360 Resources](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_resources.htm&release=264.0.0&type=5)**  
    In addition to help content, find links to videos, Trailhead, Developer, and other content available to help learn and implement Data 360.
- **[Data 360 Thought Leadership Content](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_blogs.htm&release=264.0.0&type=5)**  
    Find links to blogs, white papers, and community groups related to Data 360.
- **[Data 360 and Cross-Cloud Implementation Guides](https://help.salesforce.com/s/articleView?id=data.c360_a_imp_guides.htm&release=264.0.0&type=5)**  
    Use printable PDF guides to set up, administer, and configure Data 360 features and applications. PDF guides are updated regularly, so check the date of any downloaded and saved guides before beginning your implementation.
- **[Data 360 Cross-Product Solutions](https://help.salesforce.com/s/articleView?id=data.c360_a_solutions.htm&release=264.0.0&type=5)**  
    Review various cross-product use cases and solutions for Data 360.