---
schema_version: "1"
id: df387f91b879d47b3dd23c4e05f7673011b52bb9bc53949b8ecd43de8fcd27e6
title: Create a Marketing Cloud Engagement Activation Target
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_marketing_cloud_activation_target.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation_target.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ab36fd56c7ec4dff5df62f2a0a9894a2d6023ab5a6a2865fe3e8d658614ff988
description: To publish segments and batch data model objects (DMO) to Marketing Cloud Engagement business units, create an activation target in Data 360.
products:
  - Data 360
release: "264"
---
# Create a Marketing Cloud Engagement Activation Target

To publish segments and batch data model objects (DMO) to Marketing Cloud Engagement business units, create an activation target in Data 360.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d184105e69">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d184105e69 ">To create an activation target</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d184105e69 ">
              <p>One of these permission sets: </p>
              <ul>
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

1. On the Activation Targets tab, click **New**.
2. Select **Marketing Cloud Engagement**, and click **Next**.
3. Enter a name and an optional description.
    
    The name can’t be more than 128 characters, start with an underscore, be all numbers, or include these characters: @ %^ = < ' \* + # $ / \\\\ ! ? ( ) { } \[ \] , . \\ \\
    
    1. Select the data space you want to associate your activation target with.
        
        Data spaces associated with each business unit (BU) based on the Data Streams setup, where each BU mapped to one or more data spaces are displayed. This means data from multiple MCE orgs (EIDs and BUs) can be combined within the same data space. A warning is shown to indicate the risk of records from different EIDs being merged into the same data space.
    2. Click **Next**.
4. Select a Marketing Cloud Connection and include the required business units from the available list.
5. To add or remove business units to receive the published segments or DMOs, click the arrows between the two columns.
    
    When an activation target has multiple BUs, the activation filters the contacts by the BUs. The segment activates as a Shared Data Extension (SDE) and not as a Data Extension (DE) to Engagement. If an activation target has multiple business units configured, modify the activation target configuration to include one business unit only.
6. Click **Save**.

- **[Ensuring Integrity in Marketing Cloud Engagement Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_data_mixing_multieid.htm&release=264.0.0&type=5)**  
    When multiple Marketing Cloud Engagement (MCE) orgs (EIDs) are involved in an Activation, unintended data mixing can occur. This happens when subscriber keys from different EIDs are brought into the same data space and are later activated to a specific EID, which can cause data integrity issues.

#### See Also

- [_Salesforce Help_: Create a Marketing Cloud Engagement Activation for a Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation.htm&release=264.0.0&type=5 "After you create a segment in Data 360, you can publish it to an activation target.")