---
schema_version: "1"
id: ecc6fa3f61cd702f1f29bd7a1d370cac5e2759568e6f90ea3c3ff2dd176a66b2
title: Create a Marketing Cloud Personalization Data Stream
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_interaction_studio_starter_bundle.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_interaction_studio_starter_bundle.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 522d2c8d1f67419843fc826907fe0c3dc9b1814d02afc8230f61305bcc64263a
description: To begin the flow of data from a Marketing Cloud Personalization (formerly Interaction Studio) starter bundle, create a data stream.
products:
  - Data 360
release: "264"
---
# Create a Marketing Cloud Personalization Data Stream

To begin the flow of data from a Marketing Cloud Personalization (formerly Interaction Studio) starter bundle, create a data stream.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d174772e63">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d174772e63 ">To create a data stream</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d174772e63 ">
              <p>Permission set: </p>
              <ul>
                <li>Data Cloud Architect</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

To create data streams from a Marketing Cloud Personalization starter bundle, first set up a connection to Marketing Cloud Personalization by completing the steps outlined in [Set Up a Connection to Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_interaction_studio_connector.htm&release=264.0.0&type=5 "After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.").

1. Navigate to the Data Streams tab.
2. Click **New**.
3. Select the Marketing Cloud Personalization data source (**Interaction Studio**) in **Connected Sources**.
    
    ![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_important.png)
    
    Important Select your datasets while setting up a connection to see Marketing Cloud Personalization as a Connected Source.
4. Click **Next**.
5. To ingest data for the stream, choose your desired Marketing Cloud Personalization dataset.
6. Name your dataset and create a unique Selection ID Suffix. The suffix is a way to indicate that all data streams created by this bundle came from the chosen dataset.
7. Click **Next**.
8. Multiple new data streams are created from your chosen dataset. Review the proposed data stream names. To edit the data stream names, click the pencil icon.
9. Click **Deploy**.

Your Marketing Cloud Personalization data streams are deployed. User profile and engagement data are ingested from the point of creation onwards, not historically. Existing user profiles in Marketing Cloud Personalization are ingested as new engagement events happen for these profiles.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note When Marketing Cloud Personalization sends two updates to Data 360 in close succession, the connector assigns an order based on the arrival time. Sometimes, this can result in an unexpected sequence. This is an uncommon scenario, as it's rare for multiple copies of a profile to be sent in such close proximity.