---
schema_version: "1"
id: e3237b1adfd66addf393aa81a343270f9cd81915ca8d3adec3bfdf5ddab5276a
title: Create an Activation for an External Platform
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_external_activation_platform_activations.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c5f08cb64ff02323a786f2325cdf8a212dee3eeb2de9eb4001793422af81bf4d
description: In Data 360, create an activation to publish a segment to an external platform, such as an AppExchange partner (Liveramp, Criteo, Tradedesk) or a strategic partner (Google, LinkedIn, Meta, or Amazon Ads) target. For supported Ad Audiences partner targets, you can use identity providers and enrich Data 360 identity attributes during activation.
products:
  - Data 360
release: "264"
---
# Create an Activation for an External Platform

In Data 360, create an activation to publish a segment to an external platform, such as an AppExchange partner (Liveramp, Criteo, Tradedesk) or a strategic partner (Google, LinkedIn, Meta, or Amazon Ads) target. For supported Ad Audiences partner targets, you can use identity providers and enrich Data 360 identity attributes during activation.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d170509e64">Permission Sets Needed</th>
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            <td data-label="Permission Sets Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d170509e64 ">To create an activation:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d170509e64 ">
              <p>Any one of these permission sets:</p><a name="c360_a_create_external_activation_platform_activations__ul_jjg_cpm_d2c"><!-- --></a>
              <ul id="c360_a_create_external_activation_platform_activations__ul_jjg_cpm_d2c">
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

Make sure that you've completed these tasks before creating an activation:

- [Install a Managed Package](https://help.salesforce.com/s/articleView?id=xcloud.distribution_installing_packages.htm&type=5&language=en_US) - Install the managed package required for using external activation platforms.
- [Set Up an External Activation Platform](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_external_activation_platform.htm&type=5&language=en_US) - Configure an external activation platform after installation. Set up platform parameters, authentication details, and required mappings.
- [Create an External Activation Target in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activation_target.htm&type=5&language=en_US) - Define an activation target by specifying the destination system, data mapping, and scheduling details.
- To use Identity Boost, complete clean room collaboration setup with an enabled identity provider. Identity Boost supports one identity provider per activation. For more information, see [Identity Boost](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_identity_boost.htm&release=264.0.0&type=5 "Use identity boost to collaborate with identity providers in a clean room and enrich your first-party data with missing contact points. Use the enriched data in your activations to improve match rates.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note The identity provider is available only if the clean room collaboration is active.

1. On the Activations tab, click **New**.
2. Select a data space.
3. Select a segment to activate.
    
    The segment must have an active publish schedule to ensure that near real-time membership data is sent.
4. Select an activation target.
    
    If the privacy type isn’t set, update the external platform to include a privacy type.
5. Select a data model object (DMO) from Activation Membership. Unified Individual DMO isn't available for segments built on account or unified account objects for AppExchange partner targets.
6. Click **Continue**.
7. If you’re using a strategic partner target or AppExchange partner target, map each data model attribute to its partner field. On the mapping screen, map each partner field (right side) to the corresponding Data 360 data model attribute (left side). Pre-selected attributes cannot be deselected. Select and map optional fields as needed. In the **User Identifiers** section, ensure at least one attribute is selected.
    1. Click the pencil icon to edit and select the object and field where the data resides.
    2. Select the path to retrieve the data from the object.
    3. Click **Save**.
    4. Click **Next**.
8. To improve audience reach with attributes from a third-party identity provider, select an identity provider.
9. To activate more attributes, click **Add Attributes**. You can add two types of attributes to your activation.
    
    - Direct Attribute—Attributes of the Activation Membership DMO.
    - Related Attribute—Attributes from any object in the DMO if a path to that object from the Activated On object exists and all the relationships along that path are either 1:1 or N:1.
    
    To include Digital Id as a contact point in activation of a JSON-based external activation platform, add the related attributes from the Contact Point Digital Id DMO.
10. For a more refined output, add activation membership filters. Click **Add Filters**, drag attributes from the list to the canvas, and save the filter. For more information, [Add Filters to the Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_membership_filtering.htm&release=264.0.0&type=5 "Data 360 activation membership filters allows you to send more personalized communications by adding custom filters to the activation membership. Add filters to ensure that only the intended audiences are being targeted.").
11. To add filters for each mapped Contact Point:
    1. Select the maximum number of attribute values to be sent per contact point. This is enabled only for Contact Point Digital Id for activation of a JSON-based external activation platform.
    2. Select a sort option for the attribute values.
    3. If the Contact point digital ID is mapped for external platforms created by the ISVs, add the filter for the digital ID type attribute. Provide the filter values based on the external activation platform settings defined by the Data Cloud Architect for ID Type mapping to normalize ID type values. Based on the filtering, the corresponding records are activated to the external activation platform. For more information, see [Add Filters to Contact Points in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_contact_point_filtering.htm&release=264.0.0&type=5 "When activating a Data 360 segment, you can filter and sort contact points to ensure you are targeting the right audience on the right channel with the right permissions. This feature is essential for managing customer consent, preventing duplicate messages, and improving the personalization of your campaigns.").
    4. Click **Next**.
12. Provide a name and optional description for the activation and save.
    
    Use the activation name to find the activated audience within your strategic partner targets.

When the segment is published, the [Audience DMO](https://help.salesforce.com/s/articleView?id=data.c360_a_audience_data_model_object.htm&release=264.0.0&type=5 "Understand and analyze your activated audience over time using audience data model objects (DMOs). There are two types of related DMOs, audience and audience latest DMOs.") is updated with the activated records. To view these records, go to the Data Explorer page and select the corresponding Audience DMO. Use the Query API to retrieve the activated records.

- **[Ingest and Model Digital Identifiers for JSON-based External Activation Targets](https://help.salesforce.com/s/articleView?id=data.c360_a_map_digital_identifiers_activation_toolkit.htm&release=264.0.0&type=5)**  
    Ingest and model your digital identifier data by using the standard `ContactPointDigitalId` data model object (DMO). Independent Software Vendors (ISV) use the activation toolkit to build activations that query this DMO to resolve digital identities across digital media platforms.

#### See Also

- [_Salesforce Help_: Activation Type and Target Compatibility](https://help.salesforce.com/s/articleView?id=data.c360_a_publish_schedule_activation_target_compatibility.htm&language=en_US)
- [_Salesforce Help_: Identity Boost](https://help.salesforce.com/s/articleView?id=data.c360_a_ad_audiences_identity_boost.htm&release=264.0.0&type=5 "Expand the addressable audience for your ad campaigns by enriching your first-party data with contact points from a certified identity provider. Identity Boost fills the coverage gaps in your first-party data so that you can reach more of your audiences in Ad Audiences partner activations.")