---
schema_version: "1"
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title: Create an External Platform Activation Target
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_create_external_activation_platform_activation_target.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activation_target.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6ff6160f1bfe5516f72d82237fa674b28967542d3894639f1beff9cc11565678
description: To publish segments to your external advertising platforms like Amazon Ads, create an external platform activation target in Data 360. An external platform can have multiple activation targets, but you can attach only one activation target to an external platform account.
products:
  - Data 360
release: "264"
---
# Create an External Platform Activation Target

To publish segments to your external advertising platforms like Amazon Ads, create an external platform activation target in Data 360. An external platform can have multiple activation targets, but you can attach only one activation target to an external platform account.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US&amp;type=5l" target="_blank">Data 360 edition availability</a>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with add-on license: <strong>Ad Audiences</strong></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d145094e63">Permission Sets Needed</th>
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            <td data-label="Permission Sets Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d145094e63 ">To create activation targets:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d145094e63 ">
              <p>Any one of these permission sets:</p><a name="c360_a_create_external_activation_platform_activation_target__ul_jjg_cpm_d2c"><!-- --></a>
              <ul id="c360_a_create_external_activation_platform_activation_target__ul_jjg_cpm_d2c">
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

              </ul>
            </td>

          </tr>
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      </table>

Make sure that you've completed these tasks before creating an external activation target:

- [Install a managed package](https://help.salesforce.com/s/articleView?language=en_US&id=xcloud.distribution_installing_packages.htm&type=5) required for using AppExchange-based external activation platforms.
- [Set up an external activation platform](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_external_activation_platform.htm&type=5&language=en_US) after installation. Set up platform parameters, authentication details, and required mappings.
- [Ingest and Model Digital Identifiers for JSON-based External Activation Targets](https://help.salesforce.com/s/articleView?id=data.c360_a_map_digital_identifiers_activation_toolkit.htm&release=264.0.0&type=5 "Ingest and model your digital identifier data by using the standard ContactPointDigitalId data model object (DMO). Independent Software Vendors (ISV) use the activation toolkit to build activations that query this DMO to resolve digital identities across digital media platforms.").

1. On the Activation Targets tab, click **New**.
2. Select an external activation platform, and click **Next**.
3. Enter a name and an optional description.
    
    If the privacy type isn't set, update the external activation platform to include a privacy type.
4. Add the platform's account and login details, and click **Next**.
5. For certain advertising platforms, you’ll redirected to its site to enter your login details. Enter your login details, if required.
    1. Grant access permissions to Data 360, and accept the terms of service.
        
        You’re redirected to Data 360 and provided with the accounts that you have permission to upload audiences to.
    2. Select the data space you want to associate your activation target with.
    3. Select the Account Name and ID.
        
        The selected data space determines which Account IDs are available to create a unique combination for single use.
        
        For external activation targets for advertising audiences, you can create activation memberships only from the Individual DMO.
    4. For Amazon Ads, if you have access to both an Amazon DSP account and AMC instance, you’re prompted to select an account for each.
        
        If you select both DSP and AMC for a new activation target, make sure that your accounts are linked in Amazon Ads. Then, you can view the DSP account performance data in the AMC instance.
6. If you're using a platform installed from AppExchange, enter your Account ID.
    
    Each account ID is unique and you can use it for only one activation target.
    
    1. Select the data space you want to associate your activation target with.
7. Click **Save**.

- **[Requirements for External Activation Targets](https://help.salesforce.com/s/articleView?id=data.c360_a_requirements_for_external_activation_targets.htm&release=264.0.0&type=5)**  
    Consider these requirements when creating an activation target to an external platform account in Data 360.