---
schema_version: "1"
id: 6397a2e2638f52c3a7dd7b711050d5235b55274eee6d9fafe62c0c4ddf1ae9cc
title: Set Up Clean Room Activation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_crc_set_up_clean_room_activation.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_crc_set_up_clean_room_activation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d3c88129bf8b83cb981d78de472e6eeaae00054d00aaf193ff5fec1278422d74
description: After a clean room activation collaboration is active, the provider receives matched audience data directly in their Amazon S3 bucket. The provider can then use the data to run targeted campaigns in their advertising platform or downstream media system.
products:
  - Data 360
release: "264"
---
# Set Up Clean Room Activation

After a clean room activation collaboration is active, the provider receives matched audience data directly in their Amazon S3 bucket. The provider can then use the data to run targeted campaigns in their advertising platform or downstream media system.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Creating AppExchange clean room packages: <strong>Developer</strong> Edition (packaging org only)</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Deploying packages, creating collaborations, and accepting invitations: <strong>Enterprise</strong> Edition (home org)</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
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          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d43950e67">User Permissions Needed</th>
          </tr>
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        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d43950e67 ">To set up clean room activation:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d43950e67 ">
              <p>One of these permission sets: </p>
              <ul>
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

                <li>Data Cloud Activation Specialist</li>

              </ul>
            </td>

          </tr>
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      </table>

The provider can use Data 360 or AWS as their clean room platform. Providers who are using Data 360 as the clean room platform can choose between a Salesforce-provided collaboration template or a custom one. Providers using AWS as the clean room platform must use a custom collaboration template.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note Create clean room packages in a Developer Edition packaging org. Deploy packages, create collaborations, and accept invitations in an Enterprise Edition home org. You can’t receive or accept collaboration invitations in Developer Edition.

1. Provider: Create a clean room package that supports the activation use case in a Developer Edition packaging org.
    
    See [Create a Clean Room Package](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_create_clean_room_package.htm&release=264.0.0&type=5 "Providers can offer clean room packages that contain collaboration templates on AppExchange. Consumers interested in collaborating on your data can download the clean room package and initiate a collaboration.").
2. Provider: Publish the clean room package on AppExchange.
3. Consumer: In an Enterprise Edition home org, deploy the package from AppExchange. If the provider is a trusted partner, you can allowlist the provider to access supported use cases without deploying a package.
    
    See [Deploy a Clean Room from an AppExchange Package](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_deploy_cr_from_appexchange.htm&release=264.0.0&type=5 "To initiate a collaboration with a provider, install a clean room package from AppExchange and deploy it in Data 360 .") or [Allowlist a Clean Room Provider](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_allowlist_clean_room_provider.htm&release=264.0.0&type=5 "To collaborate directly with a trusted provider, add them to your Data 360 org allowlist. When you add a collaborator to your allowlist, you don't need a clean room package to create a clean room collaboration with them.").
4. Consumer and provider: Create mapped templates to map each party's data to the required fields for the collaboration.
    
    You can create mapped templates in advance or map data during the collaboration creation and invitation acceptance. Both parties must complete required mappings before the collaboration can become active. See [Map Data for a Clean Room Use Case](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_map_data_for_a_usecase.htm&release=264.0.0&type=5 "Create a mapped template to save your data mappings for a specific use case. You can create a template before a clean room collaboration is active. You can also map your data while creating a collaboration or accepting an invitation to collaborate.").
5. Consumer: Create the collaboration and send an invitation to the provider.
    
    See [Create a Clean Room Collaboration and Invite a Provider](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_create_collaboration.htm&release=264.0.0&type=5 "To initiate a collaboration in a Data 360 clean room, you first create a collaboration. You can use an existing collaboration template to map your data or create one. When you save the collaboration, an invite is sent to the provider.").
6. Provider: In an Enterprise Edition home org, accept the collaboration invitation.
    
    In the invitation acceptance wizard, configure the identity provider-based authentication to your AWS account so that Data 360 can write the collaboration results to your Amazon S3 bucket. You can use an existing bucket or create one.
    
    See [Accept or Reject a Clean Room Invitation](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_accept_reject_invitation.htm&release=264.0.0&type=5 "If you’re a provider, when you receive an invitation to a Data 360 clean room collaboration, you can accept or reject the request. If you accept, you can choose how to map your data for the collaboration.").
7. Consumer: After the provider accepts and the collaboration is active, run a query in the clean room.
    
    For detailed instructions, see [Collaborate in a Clean Room](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_collaborate_in_clean_room.htm&release=264.0.0&type=5 "Set up a query in a Data 360 clean room collaboration to compare a consumer segment with the provider's data, without exposing raw records. Run a query manually for an immediate output, or schedule it to run each time the segment publishes.").
    
    Data 360 writes the query results to the provider's S3 bucket as parquet files. Each query run creates a new timestamped folder at `s3://[your-bucket]/[Collaboration Name]/[Query Name]_[Timestamp]/`.

Providers can activate the output in their existing advertising platform or downstream media system. The S3 delivery format is designed to plug into activation pipelines they already have running.